Melissa Gold calls on her legal degree regularly in her work as content manager at Outspoken Media for one simple reason: Getting a law degree taught her the value of writing smartly to the point.
“You have to be able to think tightly when a client presents a challenge. They want you to write something that has to be visible on a website, hit rankings — sometimes the writing has to reach a lot of criteria,” she says, noting that the latest criteria being analyzed for written pieces online is the intent of the content. “My legal background gives me the ability to look at it from all perspectives. I look at what a competitor or user might perceive or do.”
As content manager at Outspoken Media, Melissa does more than write, however. She collaborates with strategists and account managers to devise effective content strategies for SEO, social media, reputation and brand marketing. In addition to writing everything from on-site content, blog posts and white papers, she performs keyword and content-related research.
Melissa joined the team after nearly a decade in journalism as research director at the Albany Business Review. In that role, she created, researched and designed “The List,” a weekly feature that ranks and highlights local businesses. She also proofread and checked editorial content, while managing the Albany Business Review’s social media platforms for its local and national audience.
Her education includes a literature and rhetoric degree from Binghamton University and a juris doctor from the State University of New York at Buffalo Law School. Melissa was born and raised in the Capital Region and has settled her own family here. She believes that her best and worst quality is the same: being an unabashed grammar snob. In her time outside Outspoken Media, she contributes to her local community through active participation in her kids’ schools and by serving as a board member of a neighborhood growth organization.