Melissa Gold is the Content Manager at Outspoken Media where she collaborates with Strategists and Account Managers to devise effective content strategies for SEO, social media, reputation and brand marketing. She performs keyword and content-related research, and writes on-site content, blog posts, articles, white papers, press releases and other material based on clients’ objectives. Melissa is able to balance voice and brand guidelines with story and optimization to achieve great results across a variety of industries.
She joined the team after nearly a decade in journalism as the Research Director at the Albany Business Review. In that role, she created, researched and designed “The List,” a weekly feature that ranks and highlights local businesses. As well, she was responsible for proofreading and checking editorial content, while managing the Albany Business Review’s social media platforms for a local and national audience.
Her education includes a literature and rhetoric degree from Binghamton University and a juris doctor from the State University of New York at Buffalo Law School, both of which have influenced her writing and editing style. Melissa’s professional passion is crafting with words—she loves the challenge of developing a piece of writing that can convey to a reader exactly the story that a client wishes to tell.
Melissa was born and raised in the Capital Region and has settled her own family here. She believes that her best and worst quality is the same: being an unabashed grammar snob.