Brad Cornelius loves data. The more data, the better. Good data helps drive his strategic media outreach, which helps him find the right placement for clients’ content and expertise. Good data drives good storytelling and messaging—critical areas in which Outspoken Media helps clients meet their goals. As marketing specialist, Brad also hones Outspoken Media’s research, technical and content analysis, and maintains vital tools in the company’s toolbox.
“I like seeing data, looking for trends and patterns. I look for the kind of data your business is generating to see if it could be packaged as content,” he says.
Brad’s data and outreach expertise were developed during his years in broadcast journalism. “I’m seeing things with the eye of someone who worked in journalism for years on assignment desks,” he says. “I understand what works well for content and what’s newsworthy.”
In addition to outreach and data diving, Brad also oversees the client onboarding process and facilitates the two-way flow of information between the Outspoken team and prospective or incoming clients.
He joined the team in February 2014 with 15 years’ experience in broadcast journalism. Brad’s experience includes managing a state-wide news cooperative owned by Post-Newsweek Stations. Brad has degrees in history and European history from the University of North Florida. During his tenure there, he was a teaching assistant for Nobel Peace Prize winner Desmond Tutu.
Brad loves the beach and surfing, which he attributes to his Florida childhood. In his spare time, he enjoys outdoor activities, playing his Martin guitar and spending time with his wife and children.