We specialize in the following services:
Want to know what your competitors are doing (or not) and ways you can improve your position? A gap analysis compares your current state with your desired, future state and lays out what you need to do to get there.
Increase qualified web traffic through organic search with customized methods and advice to fit your needs.
Establish a strong technical foundation for your website and resolve complex SEO problems—international, mobile, e-commerce, and more.
Support your business goals and content strategy with high-quality content written in your brand's voice with expert perspective from our team of digital marketers and SEOs.
Enhance your brand and business objectives with a data-driven content strategy for all relevant digital channels.
Social Media Strategy
Clarify, plan, implement, and measure your social media objectives in a personalized social strategy customized for your brand and community.
Build and strengthen relationships with your stakeholders, the media, and online community.
Manage and grow your online reputation by aligning audience expectations with actions.
What online marketing services do you provide?
The core of what we offer includes SEO consulting services, content creation and strategy, outreach, and reputation management services. We function best as consultants who advise on and implement a comprehensive online marketing strategy for our clients.
See above for the full list of internet marketing services we offer.
What industries do you specialize in?
Our clients are as varied as our individual areas of expertise. This is intentional to make sure we always have a diverse grasp of what’s happening in SEO and online marketing. While we don’t limit ourselves to specific industries, we have built up areas of specialization in the fields of:
- professional services (B2C & B2B companies);
- news, publishers and media platforms;
- e-commerce websites (100 to 2,000,000 SKUs);
- social sharing apps (gig economy);
- healthcare organizations;
- and energy companies and startups.
What do you help your clients achieve?
When clients hire us to help them achieve their online marketing goals, we’re presented with a unique set of challenges that brings creativity, accountability, and measurement together to achieve real results.
We help our clients:
- Maintain their position at the top of the industry.
- Position themselves as innovators and trusted authorities in organic search.
- Reclaim their digital presence or SEO standing after performance loss or poor investments.
- Reduce a strong investment in paid or other marketing channels that can’t produce the same long-term benefits as SEO or sustainable content.
- Repair their online reputations in organic search, increase brand value, and improve stakeholder perceptions.
Do you work with competing clients?
No. As long we work with you, we won’t take on a client in the same industry. Much of our work requires creativity and it isn’t fair to choose which client gets our best ideas and energy.
How much do your Internet marketing services cost?
The cost of online marketing services can vary from $2,500 for a 10-hour block of consulting to $500,000 per year depending on the full scope of services needed.
Average Cost of Retainers:
On average our retainer clients pay $5,250 per month, which is approximately 40 hours of billable work. This is necessary to support the level of service and consulting we provide to our retained clients.
Average Cost of Projects:
One-off projects are quoted individually, but audits and strategies are typically $10,500 – $100,000+ depending on the size, complexity, and quantity of domains analyzed.
How do you structure engagements?
Retainers: We typically schedule bi-weekly or weekly calls with our clients for an hour, deliver monthly performance reviews with dashboards and more detailed reports upon request, and quarterly strategy reviews (ideally an in-person presentation with management and/or leadership teams).
Projects: Like our retainer clients, we still like to schedule bi-weekly or weekly calls with our project-based clients. We use this time to pre-deliver our recommendations, talk through implementation, receive critical feedback or history, and shape the next call agenda.
When you’re involved in the process, you’re more likely to implement our recommendations and see positive results. And, we like results, so we work hard to make sure you get them!
How do you handle payment terms?
No two clients are the same when it comes to their online marketing needs. And, we understand that those differences often extend beyond your marketing department to billing terms, payment options, and procurement teams.
Since we operate on an accrual basis, we typically invoice quickly (immediately on signing and receipt of a PO number for larger clients) and prefer shorter payment terms (net 30 or less). If there is something in your process that requires longer terms, let us know and we can likely work things out.
We accept all major credit cards, checks, PayPal, and ACH.
Who will work on our account?
We have two core departments at Outspoken: 1) Creative & Content and 2) SEO, Tech, & Data. Team members are assigned to projects and long-term client relationships based on their availability, but primarily their individual areas of expertise. On average we have 2-4 team members actively working on a given account or project.
All things technical, programming, and development-related usually involve Zane while all things creative, brand, social or content-related usually involve Leo. Need to talk SEO? Patrick, Rhea, or Brad will be there. You can check out the entire team here.
Do you outsource your work?
We do not outsource our core services.
We have a handful of trusted experts for editing and content creation when we’re working with a client on a sizable project. Because our clients have such varied needs, writing styles, tone and voice, and industry-specific guidelines, we source the best writers and editors for the job.
What digital marketing services don’t you provide?
Paid marketing: We don’t manage the day-to-day of paid search campaigns, but we can audit your existing campaigns and put you in touch with some of the industry’s top paid marketers.
Design & Development: We have team members and contractors who handle both design and development for client projects, however we only offer this as part of our core Internet marketing services (like HTTPS migrations, content consolidation, or SEO consulting).
Social Media Management: We work closely with our clients to develop engaging social media strategies, but we leave the day-to-day management of social media marketing to you. We don’t believe in outsourcing your brand or paying agency prices for something that should really be an in-house position (unless you have the budget to outsource an entire department in which case there are large social media marketing agencies that specialize in just this).
How do you get started?
Submit a contact form here and we’ll be in touch soon. If we have capacity and your online marketing needs align with our capabilities, we’ll schedule a discovery call. Then we’ll put together a proposal with a more defined statement of work for you to review. Can’t wait to hear from you!