Content Strategy

Content marketing is one of the most exciting and growing areas of digital marketing that touches almost every department in an enterprise—leadership, marketing, PR, digital, customer service, sales, design, development, and more. The problem is that many focus on the tactical implementation of content as an asset created in a vacuum rather than the lifeblood of your brand! We forget about the strategy of content, which is sinful.

At Outspoken Media we believe in creating a custom, results-driven approach to content strategy that connects your brand to its audience within the technical possibilities of your marketing channels and CMS. We realize agencies like ours are just one cog in a wheel that drives the success or failure of your brand, but something that often goes unnoticed is how much information digital agencies and SEO consultants can bring to the table to help inform big content strategy decisions.

On the blog, we’ll share how we think about content strategy, the tools and processes we use to gather and measure insights, how to develop your own approach, and what tactics and methods can be used to support content strategy within your organization.

Shameless plug: are you feeling overwhelmed by all of this? Consider reaching out to inquire about our content strategy consulting services. We’re happy to talk through your needs and work with you on a specific project.

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Content Strategy
Content Strategy

Blog Inspiration Series: Part 2

on Jul 31 by Rhea Drysdale

It’s been a few weeks since part 1 here of the blog inspiration series, but not for a lack of…

Content Strategy
Content Strategy

Blog Inspiration Series: Part 1

on Jul 6 by Rhea Drysdale

Attempting to find blog inspiration can be incredibly productive. In the quest for a great blog topic or simply the…

Content Strategy
Content Strategy

Why You Want To Be the Last Blog Standing

on Feb 1 by Lisa Barone

You’ve probably heard the news. According to findings released by UMass Dartmouth [hat tip RWW] the number of Inc. 500…

Content Strategy
Content Strategy

7 Features I Look For During Blog Audits

on Jan 6 by Lisa Barone

It’s funny how clients’ needs evolve over time. For example, I’ve been noticing that most clients who come to Outspoken…

Content Strategy
Content Strategy

Natural Evolution of a Web Community (& how to beat it)

on Nov 29 by Lisa Barone

The typical evolution of a Web community looks and sounds a little something like this: Stage 1: I love dogs!…

Content Strategy
Content Strategy

Corporate Blogging: Build the Blog or The Blogger?

on Jul 8 by Lisa Barone

You’ve decided to start a corporate blog. Fantastic. There are some questions you’re going to have to answer. When you…

Content Strategy
Content Strategy

12 Flavors of Content To Attract Your Audience

on Jul 6 by Lisa Barone

There aint no hiding now, kids. Hubspot spread the word that there are now more companies blogging than there are…

Content Strategy
Content Strategy

Corporate Blogs & Social Media – Let’s Chat. Tonight.

on Jun 20 by Lisa Barone

Hey. What are you doing tonight? I was thinking maybe we’d hang out and talk about corporate blogging, social media,…

Content Strategy
Content Strategy

23 Bloggable Questions I Have About Your Business

on Jun 15 by Lisa Barone

Hello. I’m a potential new customer and I just landed on your Web site for the very first time. I’m…

Content Strategy
Content Strategy

You Can’t Grow a Blog On Negative Linkbait Alone

on Apr 22 by Lisa Barone

Planning on launching your blogging career by playing the role of That Guy, the one who yells, screams and insults…

Content Strategy
Content Strategy

How To Set Fire To Your Blog – In A Good Way

on Apr 19 by Lisa Barone

One of the coolest parts of my job is, by far, running the Outspoken Media blog. I’ve been part of…

Content Strategy
Content Strategy

6 Non-Content Must Haves For Business Blogs

on Mar 29 by Lisa Barone

Hey, by now you know that your blog needs great content to survive in the blogosphere’s dog-eat-dog world. And if…

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