Content marketing is one of the most exciting and growing areas of digital marketing that touches almost every department in an enterprise—leadership, marketing, PR, digital, customer service, sales, design, development, and more. The problem is that many focus on the tactical implementation of content as an asset created in a vacuum rather than the lifeblood of your brand! We forget about the strategy of content, which is sinful.
At Outspoken Media we believe in creating a custom, results-driven approach to content strategy that connects your brand to its audience within the technical possibilities of your marketing channels and CMS. We realize agencies like ours are just one cog in a wheel that drives the success or failure of your brand, but something that often goes unnoticed is how much information digital agencies and SEO consultants can bring to the table to help inform big content strategy decisions.
On the blog, we’ll share how we think about content strategy, the tools and processes we use to gather and measure insights, how to develop your own approach, and what tactics and methods can be used to support content strategy within your organization.
Shameless plug: are you feeling overwhelmed by all of this? Consider reaching out to inquire about our content strategy consulting services. We’re happy to talk through your needs and work with you on a specific project.