Content Strategy

Content marketing is one of the most exciting and growing areas of digital marketing that touches almost every department in an enterprise—leadership, marketing, PR, digital, customer service, sales, design, development, and more. The problem is that many focus on the tactical implementation of content as an asset created in a vacuum rather than the lifeblood of your brand! We forget about the strategy of content, which is sinful.

At Outspoken Media we believe in creating a custom, results-driven approach to content strategy that connects your brand to its audience within the technical possibilities of your marketing channels and CMS. We realize agencies like ours are just one cog in a wheel that drives the success or failure of your brand, but something that often goes unnoticed is how much information digital agencies and SEO consultants can bring to the table to help inform big content strategy decisions.

On the blog, we’ll share how we think about content strategy, the tools and processes we use to gather and measure insights, how to develop your own approach, and what tactics and methods can be used to support content strategy within your organization.

Shameless plug: are you feeling overwhelmed by all of this? Consider reaching out to inquire about our content strategy consulting services. We’re happy to talk through your needs and work with you on a specific project.

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Content Strategy
Content Strategy

How To Trick People Into Reading Your Blog

on Mar 1 by Lisa Barone

Last week I had the opportunity to chat with a local journalism student. She was working on a project and…

Content Strategy
Content Strategy

A Quick & Dirty Legal Guide For Bloggers

on Feb 4 by Lisa Barone

If you’re looking for blogging best practices, there’s certainly no shortage of them on the Web. Experts will line up…

Content Strategy
Content Strategy

Is Your Corporate Blog Sabotaging Your Business?

on Jan 11 by Lisa Barone

The experts have long agreed: Creating a corporate blog is an important step in giving your company a voice, building…

Content Strategy
Content Strategy

When Is It Okay To Close a Comment Thread?

on Dec 28 by Lisa Barone

Bloggers are the Italian Catholics of the Internet; we’re made to feel guilty about everything. We’re constantly told that our…

Content Strategy
Content Strategy

Blog Titles & An Epic Battle of Disdain

on Dec 17 by Lisa Barone

Content marketers can’t turn around without tripping over another article on the importance of blog titles. Everyone wants to tell…

Content Strategy
Content Strategy

How To Find Yourself…On Your Blog

on Nov 23 by Lisa Barone

It’s unavoidable. The moment you start blogging, your self-confidence and assurance will go out the window. It’s true. All that…

Content Strategy
Content Strategy

How Justin Bieber Is Killing Your Blog

on Sep 20 by Lisa Barone

I don’t know about you, but I’m pretty dang tired of hearing about Justin Bieber. I don’t know anything about…

Content Strategy
Content Strategy

Are You Prepared For Blogging’s Dark Side?

on Sep 15 by Lisa Barone

You often hear celebrities say they hope their kids don’t grow up to be like them. That they hope, with…

Content Strategy
Content Strategy

Why Bloggers Should Put Up, Shut Up & Pay Their Tax

on Aug 24 by Lisa Barone

You’ve probably heard about it already. Last week the Philadelphia City Paper posted an article discussing the city’s Business Privilege…

Content Strategy
Content Strategy

4 Words Of Non-Wisdom Bloggers Give

on Aug 23 by Lisa Barone

There’s a lot of bad advice on the Web. We know this and we’re all getting pretty good at ignoring…

Content Strategy
Content Strategy

What Do You Love About Your Favorite Bloggers?

on Jul 26 by Lisa Barone

As I’ve alluded to in the past, I get a lot of email. With my email address located directly on…

Content Strategy
Content Strategy

7+ Outspoken Links To Read Today

on Jul 19 by Lisa Barone

I don’t participate much in blog challenges. Mostly, because they’re the types of post that make you cringe when you…

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