Content Strategy

Content marketing is one of the most exciting and growing areas of digital marketing that touches almost every department in an enterprise—leadership, marketing, PR, digital, customer service, sales, design, development, and more. The problem is that many focus on the tactical implementation of content as an asset created in a vacuum rather than the lifeblood of your brand! We forget about the strategy of content, which is sinful.

At Outspoken Media we believe in creating a custom, results-driven approach to content strategy that connects your brand to its audience within the technical possibilities of your marketing channels and CMS. We realize agencies like ours are just one cog in a wheel that drives the success or failure of your brand, but something that often goes unnoticed is how much information digital agencies and SEO consultants can bring to the table to help inform big content strategy decisions.

On the blog, we’ll share how we think about content strategy, the tools and processes we use to gather and measure insights, how to develop your own approach, and what tactics and methods can be used to support content strategy within your organization.

Shameless plug: are you feeling overwhelmed by all of this? Consider reaching out to inquire about our content strategy consulting services. We’re happy to talk through your needs and work with you on a specific project.

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Content Strategy
Content Strategy

Only You Can Prevent Blog Trolls & Comment Jerks

on May 28 by Lisa Barone

I’m sure this will come off as a huge (read: HUGE!) surprise to you, but I’m a pretty big believer…

Content Strategy
Content Strategy

Popular Bloggers: Hypocrites Or World Connectors?

on May 20 by Lisa Barone

As I was heading home from Search Exchange earlier this week, I stumbled across an interesting post on BlogHer where…

Content Strategy
Content Strategy

How To Write A Blog Post (or how I do it)

on Apr 29 by Lisa Barone

As you can imagine, I spend a lot of my time writing blog posts. I write them for us, for…

Content Strategy
Content Strategy

The 5 Old Blogging Rules Killing Your Readership

on Apr 23 by Lisa Barone

No matter what you want to do, someone will force a rule book on you. It doesn’t matter that there…

Content Strategy
Content Strategy

How To Leave Your Blog (with content) For A Week

on Mar 30 by Lisa Barone

I travel a lot. It’s not unusual for me to skip town for a week to cover a conference, to…

Content Strategy
Content Strategy

Women Hating Women In Tech

on Mar 19 by Lisa Barone

[This is a more personal post and isn’t really about search. If that’s offensive to you, Search Engine Land is…

Content Strategy
Content Strategy

How To Land The Perfect Guest Blogging Spot

on Mar 12 by Lisa Barone

Prediction: by the end of 2010 @lisabarone will have at least one post on every major search/brand marketing blog. —…

Content Strategy
Content Strategy

The 7 Blog Posts You Write But Shouldn’t Publish

on Feb 18 by Lisa Barone

Just because you wrote it doesn’t mean you should publish it. Not everything that flows through your fingertips is going…

Content Strategy
Content Strategy

You Can’t Take The Personal Out Of Blogging

on Feb 8 by Lisa Barone

While many of us were watching Michael Arrington throw a 17-year-old under the bus this weekend, another story spread through…

Content Strategy
Content Strategy

Terror In the Blogosphere: I Haz No Blog Topic!

on Jan 5 by Lisa Barone

While we all promise that we’re going to adopt editorial calendars to keep us on a healthy schedule of blogging,…

Content Strategy
Content Strategy

Social Web Moment: Twitter As My Kevin Bacon

on Dec 27 by Lisa Barone

Hey. This post dips a bit more into the personal side of things, so if that offends you perhaps revisit…

Content Strategy
Content Strategy

How to Woo a Blogger (and get coverage)

on Dec 15 by Lisa Barone

Not unlike many others in my line of work, I get a lot of pitches. Lots of emails from people…

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