The 5 Old Blogging Rules Killing Your Readership


No matter what you want to do, someone will force a rule book on you. It doesn’t matter that there are no rules, the experts will beat you with what they say you must do, you can’t do and what you can only do with permission. Trouble is, sometimes “expert” just means “old” and the advice they’re giving you is so outdated that only your mother would follow it. That’s how I feel about many of the old blogging tenants.

Back in the Web 1.0 days, there were strict commandments intended to guide new bloggers along. They were things the experts swore up and down that you HAD to do in order to see success. But blogging has grown up. We’ve evolved. Here are some of old blogging commandments that will actually hurt you if you follow them today.

Check and see which ones you’re still committing. And then stop.

Old Rule: Good Bloggers Post Every Day

The first rule of early blogging was that you had to do it every day (blogging, that is). By blogging every day it showed that you were serious about your craft. Daily postings meant more traffic, more loyalty and better audience training. You see, early bloggers looked at their audiences like most of us look at a puppy – something that needed to be housebroken.

And while constant posting was the bread and butter of early blogging, frequency is now futile ( and actually results in reader fatigue. It also results in blogger fatigue by stripping away passion and turning bloggers into robots who never wander outside because they’re busy pandering to a 24/7 medium. It’s exhausting.

New Rule: Blog when you have something to say. If passion begets passion, then boring begets boring. If you’re blogging every day because of responsibility and not because you have something to say, you’re hurting yourself and your readers. In the post linked to above, Scott Stratten outlines a number of reasons that blogging every day can hurt your readership. Consider me atop the lunch table pumping my fist, loudly agreeing with him.

Old Rule: Good Bloggers Keep Posts Short

Because bloggers were posting daily, posts were shorter. We saw lots of quick observations, small link drops and brief mentions of things other people had said. When you’re under pressure to post, sometimes the act of posting becomes more important than the actual content you’re sharing. Instead of insight, opinion and commentary, we got copycat stories and blogging for blogging’s sake. It was riveting. Only not.

New Rule: Size doesn’t matter, the content does. Have you read Tamar Weinberg’s blog lately? Don’t be afraid to go long. Today’s audience requires thought leadership for attention. They read blogs both for entertainment and for education – and accomplishing both means using some words. The blogs we love are the ones that simplify complicated theories, that challenge us to think differently, and that leave us smarter than when we arrived. It’s okay to whip up short posts to send readers to other valuable information, but make sure you’re giving them a reason to trust YOU, as well. That’s how you develop thought leadership in today’s blogosphere – by being a moderator of information.

Oh, and make sure to add extra visuals to long posts. People love pictures.

Old Rule: Good Bloggers Don’t Link To Bad People

Though the blogosphere was built on openness, bloggers were still very careful with where they linked. You didn’t link to unknowns, to competitors or anyone you felt could “hurt” you. In the early days, you were who you linked to so bloggers held on to their links like Matt Cutts is holding on his pot-kettle Facebook privacy concerns. It stifled the conversation and created a boys club blogger hierarchy.

New Rule: Link and link often Today, bloggers are encouraged to link to everyone with clean links. If you’re too scared to link to a valuable piece of content written by a competitor, it’s a sign of insecurity with your company. It’s also a sign that you don’t play well with others and maybe people don’t want to be involved with your company. The increased socialness of the Web has encouraged bloggers to do their best to send people to the absolute best information, regardless of where it comes from. Today stingy linking is likely to do way more harm than good in the blogosphere. Free love, my friends.

Old Rule: Page Views = Success

Bloggers used to be obsessed with page views.  They hated RSS because all they wanted was to increase the traffic coming in to their blog. That was how we defined engagement, how we determined ad rates and it was the only thing that mattered. And when page views are all that matter, well, you start to get ‘interesting’ with the type of content you provide. Again, it becomes about providing nonstop content, instead of taking the time to produce content people actually cared about. Content that would get them talking about you and sharing you with their friends.

New Rule: Overlapping satellite communities = success. Today we realize there is far more to life than page views. It doesn’t matter how many people land on your blog if they’re leaving because they’re bored and are the wrong readers. Today success is built in engaging the right people – even if that means you’re engaging them somewhere other than on your blog. As I learned in my lurkers vs participants post, blog engagement doesn’t always mean someone on your blog leaving a comment. It can be sharing you on Facebook or LinkedIn, talking about you on Twitter, stumbling you, etc. It’s about making your island bigger by lining up small islands around it.

Old Rule: Good Bloggers Have All The Answers

Back when bloggers were posting every day, they were also conveniently expected to know everything. They not only had to pose a question, but they had to fully answer it and be correct about it. If you didn’t know the answer about a topic, you didn’t bring it up. And if someone on another blog, or in your own comments, challenged your belief than you were to beat them to death with a mallet. Or at least send them a really stern email or write an accusatory post with their name in the title.

New Rule: The Community Likes Imperfection. Today’s bloggers have learned you get a lot further when you accept that you don’t know everything and look for ways to solve problems together. Bloggers don’t have to have all the answers and readers actually prefer when they’re not perfect. Often by posing a question and letting the community guide the discussion, we learn more than by one blogger simply pontificating. Blogs have become a great source of discussion and where it’s okay to admit that we don’t have all the answers. Sometime we learn just by starting the conversation, even if we never come to a concrete resolution about it.

Above are some of the blogging rules I think have died. Which ones are you no longer following? What have you replaced them with?

Your Comments

  • Ramkarthik


    Very good post.

    Rule 1: Good bloggers post everyday

    I agree that frequency doesn’t matter these days. In my opinion, what matters is, consistency. Consistency is key. I’m guilty of having no consistency but am working on it. When we say “blog when you have something to say”, we almost rarely look forward to finding something to talk about. When we set ourselves to two posts a week, we might actually start looking to find somethng to write about.

    My Rule: Good bloggers are consistent

    Rule 2: Good bloggers keep the posts short

    Totally agree with you here. Both type of content works as long as the quality of content is good. We have examples for both types of writing. Seth Godin writes short posts. Steve Pavlina writes very big posts.

    And you are spot on with the other 3 rules too.

    Great post.

    – Ramkarthik

    • Lisa Barone

      Thanks for the comment. I agree that you have to set a goal for the number of posts you want to hit – but if you can’t hit it, don’t push. That, of course, may be a sign that you need to broaden the scope of your blog or start doing things that will help inspire those ideas. because if you’re going a week without having something to say — there’s probably more going on there.

  • Todd Mintz

    “…Oh, and make sure to add extra visuals to long posts. People love pictures.”

    Wondering if you wrote this after seeing my guest post on Tamar’s blog :.)

  • netmeg

    My number one rule for blogging is not to do it. I can’t be trusted with anything sharper than a sack of wet mice.

    That said, I’m awfully glad you’re doing it. And I agree with your non-rules in principle.

  • thatedeguy

    Great post, Lisa. I’ll be glad when some of those myths are put to bed finally.

  • Mark Dykeman

    Timely and to the point. Just had a discussion with some folks about short content vs. long form. There’s places for both, but I don’t think all content needs to be created with the idea that it’s going to be consumed exclusively on an iPhone.

  • Michael Dorausch

    Amazing Lisa that you post topics while they’re on my mind. I hate rules passionately and was guiltily reviewing a blog that has not had an update all month. Not wanting to just blog for the sake of blogging I’ve held off on an update. You have helped free my consciousness, I’ll update when I feel like it. :)

    • Lisa Barone

      You should really read that post by Scott, if you haven’t already. I think he really nails the whole “frequency” thing. Though I think Rae and Rhea would beat me if I didn’t blog for a month. :)

  • Jeff

    Thank you for this post. I´m still trying to get going in the blogging community and some of the old rules didn´t feel right to me. I like your rules much better. It seems a lot more practical, real and how I relate to other blogs outside of my own. All the best.

    • Lisa Barone

      Thanks for the comment, Jeff! I think it’s important to create your own rules whenever possible, or at least to constantly question the ones the experts put out — because they were often created under entirely different circumstances.

  • Mark DB

    Good Post Lisa,

    I’m a bit of a late comer to the blogging game, I’ve learned some of the “rules” but I’m quietly smiling that I have generally fallen in line with your new rules as opposed to the old ones.


  • Darrenz

    Lately I’ve been thinking that with most of the high profile bloggers dedicating more of their time to Twitter and writing books and less on blogging they will change the rules on themselves.

    And for affiliate marketers, often less page views = good.

    Just saying.

    • Lisa Barone

      Social media is definitely changing blogging as a whole. It’s obviously a lot easier to tweet an observation than to put together a post about it. I think blogs are going to become more about thought leadership and for education than ever before. And that’s exciting for me. Hopefully just because the Important People are spending more time in social media, doesnt mean they’ll decrease your blogging. Because you own your blog and the contacts you create there, you don’t necessarily own that on Twitter.

  • John

    Lisa – Nice to hear someone else state them, measuring myself by the new rules I’m not doing too bad. I don’t blog as much as I would like, but I think that falls into the (self)moderation category.

    I also started pic blogging – effectively smaller than a tweet in size where I see something that is interesting or something to remember (a shuttle launch going over Cinderalla’s castle) and post it to a site like with a one-liner, not really a blog post, but not really for anyone else either unless they stumble across it.


    • Lisa Barone

      I don’t think any of us “blog as often as we’d like”. :) Platforms like Posterous and Tumblr are definitely open up new forms of blogging that are really interesting. I’ve played with Posterous some, both as an avenue for short form content and as a main blog platform. I’m liking it.

  • Jeremy Martin

    It is nice to see a sort of side by side comparison of how things have changed. For some reason I always feel like I am limited to following some type of rule or guideline when really I should be my own person.

    • Lisa Barone

      Yeah, rules typically do far more to limit people than really guide them in the right direction. I’d rather find out what I can’t do by messing it up than being told I’m not supposed to step over the line.

  • Liz

    Yeah! I’m so happy to hear that it’s good to write an in depth article on your blog. I’ve long been irritated by the “information mcnuggets” out there, and I like to get detailed when I write about a topic. I’m sure there are others who actually have the attention span to read about a topic in detail, and not just scan bullet points. That said, even a long article needs to be laid out properly so that it is readable, yes, with bullet points. It should be laid out so that the scanners can do their thing, but people who are craving more information can find it as well.

    • Lisa Barone

      Totally agree. For example, this article was a little long but hopefully still scannable for the ADD generation. I think Tamar Weinberg does a really amazing job writing long (really, really, really long) pieces that I still finish because they’re super informative and useful. It’s the same with video – everyone says to keep it short, but really, you just have to keep it engaging. If there’s value there, people will stay tuned.

      And omg, I think ‘information mcnugget’ is my new favorite phase. THANK YOU! :)

  • Margaret

    Good point- it’s so much more important to have engaging, informative content than worrying about length. Adding visual elements such as titles, bullet points, and images helps keep readers focused and interested.
    Also, in the long-term scheme of things, having real information that people can come back to or google-find when looking for info is better over the long run than just short and easily forgotten blurbs.

  • Jacqueline

    I love this post and agree with the “non-rules” you’ve shared. I always thought that if I was subscribing to my blog I wouldn’t want it in my inbox every single day. Even the best content would get annoying with that. So, I post when I have something to share.
    Another blogger I know posts only an introduction paragraph and then a link to the rest of the post. She insists that people don’t want to see more than a couple paragraphs on a blog, but I disagree. When I see a post with a link to continue reading, it sends up a red flag because it usually means you’re going to a sales page. If you can’t tell me what you want to say on your blog, I’m not going to waste my time clicking your link. :)
    Thanks for opening this discussion and sharing your perspective. Great wisdom here!

  • Kenny

    You’re pretty smart for a young thing..

  • Margaret

    Jacqueline- good to know that… I have just changed my home page to show a paragraph or two and then “read more”… the idea is that people get more of a feel of what’s on the blog by seeing intros to 5 or 6 posts than having to scroll down through what can sometimes be a long one… never gave it a thought that someone might think it was linking to a sales page…
    Do others feel the same way?

  • Devin

    Hi Lisa,

    First time I ran into one of your articles and it comes from one of your social networking outer islands. I have been blogging and writing online for a long time and I am always surprised by how much conventional wisdom comes from a place of fear — something I am always looking to overcome with varying degrees of success.

    Really smart and useful list here. I will be checking back more often.

  • Dave Hile

    Thanks Lisa. Great advice!

  • JillPR

    I notice when I force myself to update those are always the posts I hate writing and no one reads. I have a Friday series now that I’m passionate about; that helps me post at least once a week AND I’m still doing it out of love. Any other post comes from OH HEY I HAVE AN IDEA GUYS. It’s not like a book, there’s no final destination (at least, not usually) so it’s hard to have the same structure and discipline even when you’re not feeling it.

    I think if we all ditched these old school rules there would be less stuff circulating on Twitter with basic/boring advice we’ve all heard a thousand times.

  • Mark Fairbanks

    Lisa, great post, especially the link and link often. I could not agree more. I believe that we’re moving out of the era of owning knowledge and into a healthier age of sharing knowledge. Linking to other valuable content serves two purposes. First, it shows that you are a confident “curator” of ideas and content. Second, reading (and linking) to other great content always pushes your own writing to be better. Many of the posts we write at Translator are inspired by reading another blogger’s post. This “multiplication” of ideas keeps driving better and better thought, conversation, and community.

  • Rebecca Pearson

    Funny… I’ve been blogging for 8 years and didn’t know such rules existed.

    P.S. Not meaning to be a grammar Nazi, but don’t you mean tenets rather than tenants?

  • David Weedmark

    Excellent article, Lisa. My first visit to your website and, so far so great. I’ve heard all about these rules many times over the years, and in most cases just smiled and kept walking. (Although looking over my shoulder as I went to see just far out of step I might have been.) I only have ever used two guidelines myself: be interesting and be yourself.

  • Gloria Higdon

    This was super helpful for me as I am fairly new to blogging and social media in general. I’m wondering if my posts are too short as you’ve mentioned above but I really don’t know what “short” is in terms of word count?

    PS This is my very comment post on a blog : )

  • Erica

    I must be an awesome blogger, because I only do about 2 insanely long posts/month! That’s about as often as insight/inspiration strike, and I totally agree that is the only time to write.

    Very good post. Oh, and god bless you guys for saying “moderator” instead of “curator”. You rule.

  • Kevin Marshall

    Really interesting post and totally on the mark, in my opinion.

    Except for Rule #1 in the specific case of my blog with the TU. See, I’m of the opinion that when blogging as part of a newspaper org, you’re part of an every day publication (even if you’re not thinking of it as a “publication” as much as a news agency). People visiting the site are still very much habitual readers; most don’t even know what RSS is, let alone use a reader to capture posts. As such, if a blog appears out of their sight for a day or two at a time, it’s out of their minds.

    Thing is, they are learning; it’s just a slow process. It’s a strange situation. Newspapers were late to the game with embracing the internet (and subsequently social media), and as such their readers are slow to adapt themselves. It’s a rough process, but it is a process. I just hope I can be a part of it.

    Which leads to your point about long form versus short form. Myself, I’m very wordy. But my personal goal when I accepted the offer to blog for the TU was that I’d try to eventually get the same readership that the sort of blogs that just post nonsense and items culled from Google alerts six times a day get, but by doing it in long-form essays. In the first thirty days, I’ve had a very high level of success as far as that goes. The next thirty days will be telling; if my readership continues to grow the way that it has these last few weeks, I’ll not only have raised my public profile, but proved what I think a valuable point: that if you challenge your readers to expect more from a blog, they’ll eventually desire it.

    In short: I’m awesome and I’m making everyone who reads me awesome. Okay, not really, but you know what I mean.

  • Techie

    I really disagree about the page views part. It really is still how ad prices are set.

    Ant you mentioned to link freely, but your own blog is nofollow. Is that a contradiction? You seem to be writing about something you don’t believe in (or you just didn’t know).

    • Lisa Barone

      I assume you’re talking about the blogroll links? They’re only nofollowed on the individual post pages. They’re followed from the blog home page, which is obviously the strongest.

  • Alicia

    I really enjoyed reading this information. I like how you broke down the old rule and new rules. Thank you so much for this advice.

  • Scott Stratten

    That Stratten guy is one smart cookie….

    Well said Lisa. It isn’t an issue of people setting goals to “blog twice a week”. Putting yourself on a schedule can be helpful, but when you’re forcing content, you’ve lost the point, and the passion (which is kinda the point).

  • Kat Rosati

    “Old Rule: Good Bloggers Post Every Day”

    I am so glad you put this one up. I often feel pressured to write all the time and not just when I find something worth writing about. Everyone from Google on down swears that blogging everyday = more readership. I often wondered at what point do you start to overwhelm your readers if you post everyday just to do so? Your outlook is refreshing. Thanks for the great post!

  • Siddhartha

    As a new blogger I don’t really know what the old rules were so I can’t offer much in that regard. I appreciate you putting this list together; it’s given me a lot to think about.

    I’m not all that tuned into the blogger community but I’m skeptical of doing away with the “keep posts short” rule. I enjoy it when I can read 500-1000 words and have a complete thought. I’m not online to read a book. I’m usually doing other work and want to take a quick break, read something short and interesting—hopefully thought provoking—and get back to work.

    How was this list complied? Are these just your ideas or is there some data on blog reader preferences?

    Not challenging. Just curious.

    Don’t beat me to death with a mallet.

  • Jen Adams

    I posted today for a blog that I had left for almost two months. Why did I abandon it? It was gaining in popularity, I had built in all these fun tools, there was a community sprouting with the associated Twitter and I.GOT.TIRED. I woke up one day uninspired by the main topic of the blog because I was drowning in it since I was trying to post everyday.

    The time away has been great – I’ve been able to pursue other projects and also realize that one’s identity is not one’s blog(s). Now I’m back with a few things to say… when I feel like saying them… when it’s truly of interest to the readers.

    Seeing your post today was a great validation for that, and a happy coincidence!

  • Jack

    Interesting list. I blog almost daily and have been doing so for 6 years. I am prolific and often posts multiple times a day. My readership is bigger than it ever has been and continues to grow.

    I attribute that to content and community. Community being the more important of the two. Build a community that people like to be a part of and they will help keep things going.

  • John Soares

    I like your advice here. A couple of comments/points:

    1. I think it’s better to have shorter posts than longer posts, as long as the post contains everything you want to say. A lot of bloggers take 1500 words to say what they could have said in 500 words. Or 300 words.

    2. I’ve started a new blog that will be the cornerstone of one of my new businesses. For now I’m only blogging once a week. My first post received 8 comments, and my second post 17. (Some were my replies) People have commented three days past the posting date.

  • Danaye Shiplett

    Perfect advice, and SO glad I read this! I admit that I’ve been struggling trying to adhere to the “old rules” as you call them, and I much prefer the New Rules you’ve outlined here.

    I’ve recently decided that I’m too inconsistent with my posts. I follow the “write when you have something to say” but oftentimes I have nothing and then one or two days I’ll have a flurry of ideas. Obviously I don’t want to push away potential readers by bogging them down, so I thought of the idea of jotting down my ideas and then spacing them out throughout the week.

    That way, if you do happen to have a slow week or something, then there’s a whole resource of thoughts for you to pick from. :) So far, it’s working well for me!

    Thanks again for the post, this is great and I will be sharing it!

  • Clare Price

    Love the new rules in this post especially focusing on relevant content rather than frequency and the overlapping satellite communities which the new FB functions are likely to extend. For bloggers, this is a great example of how to work in a flexible, elastic world.

  • Dean Turney

    Thank you, Lisa. I’m still learning about blogging, and have been getting bogged down by all the rules. So I found your new rules very encouraging. What you say makes sense.

  • Ari Herzog

    I am surprised nobody responded to your first point from the perspective of search engine optimization. The more frequently you publish something, the greater the frequency of someone linking to it or commenting on it, and the greater the frequency of a search engine ranking that post higher on a search engine result page.

    • Scott Stratten

      That’s where the biggest myth is Ari.

      If I create great content every time, but less frequently than someone putting out mediocre content, I will get linked to more and get more comments. You could get 5 times the links and comments with a great post, than 3 so-so posts combined.

      • Ari Herzog

        Why do you assume a blog with daily content is mediocre?

        • Scott Stratten

          Whoa, that’s not what I’m saying. The point about frequency is if you can come up with great content daily, then do it. But don’t mail it in just to try and be daily. Post each time you can knock it out of the park. Quality of post wins everytime instead of quantity, unless you can combined both

          • John Soares

            Quality and quantity is likely best for SEO.

            In my recent experience, I’ve found that posting my highest quality content, but less frequently (once a week) gets me far more comments.

  • Wynne

    I agree with most of what you say but disagree on the following:

    Post length – no fixed rules here: If you want to post long then post long. If you want to post short post short. If you want to report on news in short posts then do that. If you want to create link-bait articles then do that. All of these ARE currently working for various people. Some say one thing and some say another.

    Post frequency – just choose a frequency you are comfortable with and stick with it. However, if you are short on info to blog about then it is a sign that you do not have very good systems set up to accumulate interesting and relevant information to your market = spend more time setting up good system + be more active in your niche / market / knowledge area.

    Just my 2 cents.

  • Rachel @ Musings of An Inappropriate Woman

    Great post, Lisa – and perfectly timed. I’ve been thinking a bit about both the time and information clutter demanded of bloggers, lately. It often strikes me that if I were to follow every piece of blogging advice put out there, I’d never sleep or get anything else done. One of my favourite bloggers once advised me to only post when I’m inspired, and its advice that both makes the writing easier, and helps it go further to boot.

  • greg cryns

    Lisa Barone- I dub thee SuperBlogger!

    She’s everywhere, she’s everywhere!

    Good job, superblogger.

  • Mary Lou Kayser

    Hi Lisa,
    As a relative newcomer to deliberate blogging for my business endeavors (as opposed to personal blogging just because I like to write), I find your list of old rules vs. new rules helpful. Like so many of the previous commentators, I have heard all sorts of advice from so-called “experts” on the best ways to blog. Like any other “hot” topic du jour, there are always tons of people who think their advice is the “best” way or the “right” way to do whatever it is they are talking about. I take all rules with a grain of salt, knowing that more often than not, those who learn the rules first then break them discover their success.

    Thanks for sharing these tips! I found each one useful.

    Mary Lou

  • Stephen Eugene Adams

    Lisa, Great post. As you can see, the average blog reader does not care if there is a daily post. We read them when we can get to them. I like your blogs because they are imformative, entertaining and thought provoking, not because I subscribed to it. Keep up the good work.

  • Michael Thimmesch

    Lisa, your improved rules are SO COOL! Thanks for removing my guilt when I don’t follow the old rules. Last week I wrote a 1,500 word guest blog post and felt guilty that it was so long, but the host said no worries, it was good content. When I re-posted the article on my site, I got a comment from a reader thanking me for being concise). It goes to show that if the content is worthwhile, length is unimportant.

    I also agree with your assessment that page views is not the silver bullet metric, nor number of comments. What really matters to me is how many of those visitors click on links that lead to further engagement. I also installed Topsy and am amazed at the number of retweets some articles with no comments get.

  • Sire

    I never was one much for rules, unless they’re enforced my law and breaking them could lead to incarceration or being fined. :D

    In regards to blogging I tend to post when something pops into my head and I think my readers may enjoy it. The length depends on how much I have to say, normally not all that much ;)

    I love to share a bit of linkluv, especially when I think it ads value to the post and I’m the last one to think that I know it all although my wife may tend to disagree with me.

  • searchengineman

    Hi Lisa,

    I have been a lurker for sometime on your blog, and I subscribe to your RSS feed. You really care about your subject matter, and I can hear the smiles & exasperation coming out of your text. It’s a pleasure to read.

    As a lurker I’d like to give something back, Which may help Outspoken media and perhaps some enterprising WordPress Hacker can help us all out, because man oh man I want to be able to do the following described below:

    Mystery feature on Avinash’s blog:

    I’m a big fan of Avinash… Thank G-d he doesn’t post everyday as it usually takes me 2 days to digest his stuff. It hurts my brain. (The learning kind of pain)

    The other day I accidently noticed this unique feature in his website and I’ve seen this used on only one other blog/news site. Couldn’t Google it, but perhaps somebody has a name for this feature or utility. This could be as common as rain, but I’ve been to a lot of places (nice places online!) & this suprised me.

    Its brilliant!

    Copy and paste any part of Avinash’s Blog.
    Now Paste the copied text into any word, notepad or outlook email, social site observe what happens.

    Avinash’s Site automatically appends your copy/click buffer and includes a snippet of the URL and the tracking code ex: (HASH Tag) #ixzz0lmHJigLF
    This may be a Time Code and other information stored in this generated tag

    I have tested this feature and found that you must copy and paste roughly a certain amount of characters (7 words) before the link is inserted into your left click copied text. Probably a Java script. I do not know for sure.
    I am unsure if this feature will work with Safari!

    Avinash has been using this feature in his blogs started about Nov 2009.

    So why is this important?

    A) This means that any text or section that was important enough to copy and paste, is recorded by the website! If somebody took the time to spread something from your site, I would sure as hell want to know!

    B) It allows tracking of individual articles and sections of importance, more importantly your links can be tracked! (Provided the recipient uses your link)

    C) Repeated uses of a link could also isolate the source and the transmission points for social media activities!

    D) Nobody seems to have written about this, so either its brand spanking new
    or I’ve just made a fool of myself online!

    This is $!$!%!%! fantastic! OR as Avinash usually says Orgasmic.

    If Avinash sends his Patent Lawyers after me, send this message to my family, as I will be out of the country.. just kidding.

    Lurking Searchengineman

  • Artyom Diogtev

    Quick question to you Lisa – what do you think about Technorati and sites alike? My experience with two corp. blogs isn’t quite great as you would expect. To put it really simple – I still can’t quite understand what’s the purpose for blogs less in popularity then Techcrunch or AppleInsider of being registered on Technorati? I can’t quite see any benefit for my blogs of being registered on Technorati, am I missing something?

  • Liza

    Hi Lisa, great post. You adhere to but didn’t mention my favorite rule-to-be-followed: Answer your readers!! I think it’s rude not to respond at least to a good number of comments. The bloggers answers can be very informative, plus, responding creates community. So thanks for answering.

  • tony felt

    I like the rule “good bloggers blog everyday”. Even if its just a little bit, do it. Keep readers updated. It shows you care about your blog. Just a fun fact, if you ever need to ship yachts, boats, or any type of vessel overseas, Yacht Exports is awesome. They did an amazing job with me.

  • Don Antonius

    It was hard for me too to get me to link out to relevant post on other sites. My blog is on Forex day trading. But like with every other topic, there are many people with great knowledge on this topic.

    So I thought “what the heck” these posts would benefit my followers… and it would be wrong to keep the information out because I do not wan’t to link out…… Well I link out now when I stumble on to a good article that is relevant to my followers. And I do not care if it is a competitor.

    well that was my 2 cents…

  • le-juge SEO


    Very nice article and very true. Good reflection on how blogging world has evolved!

  • Maketta

    Very good blog post. I find the not posting everyday to be true, because I have a natural health blog and I haven’t been posting in it as much as I used to and I still get lots of comments, and I have been getting lots of readers.

  • Margaret

    I just thought of another reason to post often. Many blogrolls show the last post date below the blog name, and many now have a rolling feature so that while they may have many blogs on the blogroll, only the most recent 10 show up. I get considerable traffic from other people’s blogrolls, so if I stop posting regularly, I disappear from their liss!

  • Ingrid Abboud

    Fantastic post Lisa :)! What a great read. It’s so refreshing to hear someone say it as it is. The “unwritten” rules have indeed evolved.

    I think the term “expert” or Social Media Expert, guru, etc. to be more precise in this case, is being thrown around quite loosely these days. I hear it so often that I’m also intimidated for not being an “expert” of something myself. To me an expert is someone who has nothing left to learn, they’ve completely mastered their domain. Now I’m sure there are a few out there who have been in the field since it came about, but really, how many people do you know that “know everything?” My point is, you said it quite well: sometimes expert just means old.

    When I first started blogging (not that long ago) I was under the impression that to keep readers interested and for my blog to become successful (in every sense of the way), I had to write a post every day. At least, that’s what I was somewhat brainwashed to believe by other bloggers or better yet, non-bloggers! I even recall a few people advising me to have at least 2 or 3 posts a day lol. Basically they were asking me never to take my eyes off my laptop and give up outdoor life as we know it.

    That said, in my effort to aim for that 1 a day, you can imagine the amount of time I spent glued to my PC researching and generating ideas to write my next daily post.

    I couldn’t agree more with what you said: “Blog when you have something to say”! And that’s what I’ve been trying to abide by. It’s not about how many posts you publish a week and how short they have to be in order not to tire or scare away your readers. It’s about the content you put out there. What would bore me is coming back to a blog that only has very short daily paragraphs with tons of links to other people’s blogs and regurgitations of their words – just to have something published that day!

    You mentioned Tamar (who even refers to herself as an enthusiast and not an expert in her blog) and the length of her posts. Each and everyone is a pleasure to read and I often find myself wishing there was more when I come to the end. Exact same thing and praise go to Glen Alltopp (ViperChill) as well as a few others. These two definitely don’t post every day – but when they do, it’s generally a long yet very insightful and agreeable article to read, where at the end, you can honestly say to yourself (at least I can): “Wow, I’ve learning something new. Let’s see how I can take that information and put it to good use for myself”.

    I’m gonna’ cut it short here, for I could keep going on and on for each one of your valid and well thought out points. But I think I’ve taken up enough of your comment space :). Thanks again for writing this terrific article. It really is an eye-opener and a great source to come back to and take into consideration for many of us “newbies” in the blogosphere. I’ll be looking forward to your next post.


  • Julia Karr

    Great post, Lisa! (found it via Twitter, btw) I love reaffirmation that I don’t have to post every day – or have all the answers! (I am a recovering perfectionist – lol!)

  • Larissa Glueck

    Hi Lisa,

    great Post.

    You can get a higher frequency by writing several articles when you are inspired. You just postpone the publishing. You are able to publish a great article when you want to do other things.

    When Articles are very long it might be a good idea to create a series of them. That is another way to gain more articles and you can publish more frequently.


  • Lenetta @ Nettacow

    I’m also too new of a blogger to know much about the rules, I’ve just been more or less following my gut. But it’s always good to learn something new! I linked to this on my weekly roundup – thanks for sharing!

  • Source Blogger


    Hi, this is Source Blogger.

    Impressive article. You sure hit the nail on the head regarding a lot of current concerns from bloggers especially regarding posting frequency and article length.


    Source Blogger
    “Determined to make you a better blogger.”

  • MarthaE

    Great post. Thanks.
    What competitors? At least in book blog land it seems like we are all out here to share books we love! I love growth and learning new things too.

  • Steve

    I was getting bogged down on a particularly technical and controversial blog post for which I was trying to research and pin down all the finer points when I recalled seeing this a month ago. Good points about the community liking imperfection. I waste SO much time ignoring this point.

  • ted benson

    Well written, Lisa. I think that burnout is a major factor in blogging…glad people are noticing that quality is more important than quantity.

  • Nicole

    I’m so glad to read that having long blog post is okay! For my blog I’ve been writing longer than normal posts and I’ve been concerned…but reading this makes me feel better! My posts have mainly consisted of commentary and quotes from other people (I quote writers that answer questions that I ask in other writing communities) and those responses make my blog posts longer!

    Thanks for this!