Content Strategy

Content marketing is one of the most exciting and growing areas of digital marketing that touches almost every department in an enterprise—leadership, marketing, PR, digital, customer service, sales, design, development, and more. The problem is that many focus on the tactical implementation of content as an asset created in a vacuum rather than the lifeblood of your brand! We forget about the strategy of content, which is sinful.

At Outspoken Media we believe in creating a custom, results-driven approach to content strategy that connects your brand to its audience within the technical possibilities of your marketing channels and CMS. We realize agencies like ours are just one cog in a wheel that drives the success or failure of your brand, but something that often goes unnoticed is how much information digital agencies and SEO consultants can bring to the table to help inform big content strategy decisions.

On the blog, we’ll share how we think about content strategy, the tools and processes we use to gather and measure insights, how to develop your own approach, and what tactics and methods can be used to support content strategy within your organization.

Shameless plug: are you feeling overwhelmed by all of this? Consider reaching out to inquire about our content strategy consulting services. We’re happy to talk through your needs and work with you on a specific project.

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Content Strategy
Content Strategy

Why I Hate Bloggers

on Jun 8 by Lisa Barone

Here’s something you may not know about me: I hate bloggers and I hate blogging. And if you want to…

Content Strategy
Content Strategy

4 Reasons Your Blog is Broken (and How To Fix It)

on May 11 by Lisa Barone

We need to talk. You have a problem. No one is commenting on your blog. Page views have flat lined.…

Content Strategy
Content Strategy

Why You Need An Editorial Calendar For Your Blog

on Apr 23 by Lisa Barone

I have a confession to make. My name is Lisa and I used to be a really bad blogger. I…

Content Strategy
Content Strategy

Defining the Role of a Blogger

on Apr 20 by Lisa Barone

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Content Strategy
Content Strategy

Writing Tips for the Reluctant Writer

on Mar 9 by Lisa Barone

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Content Strategy
Content Strategy

Protect Your Blog From Jerks, Asshats & Yourself

on Feb 20 by Lisa Barone

So, funny thing. I was in the middle of an interesting post yesterday.  I had just been to WebmasterWorld and…

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