Social Media

Social media. StumbleUpon. Engagement. Social indicators. Digg. Reddit. Community building. Delicious. YouTube. Voting. Avatars.

I know. It’s all you’ve been hearing for two years and its giving you a headache. But what the hell does it really mean and how can you take advantage of it? Welcome to our social media blog category page. The place that’s filled with all social media, all the time, and nothing more.

According to recent studies, social media spend is on the rise this year. Companies have heard the buzzwords and are looking to social media to establish credibility, authority and prominence on the Web through blogging, social networks, social news sites, Twitter, and the whole social realm. But with so many different options and avenues available to you, where do you start?

You start right here.

In this section we’ll show you how to set your goals, find the influencers and brand evangelists in your niche, help you enter the conversation, and most importantly, give you the tools you need to set and reach your goals. Because as powerful as social media is, it can only help you if you know how to report and measure it.

For good measure, we’ll also point you to some of our favorite resources on social media:

If you just can’t wait, contact us today to hear about our social media services and how we can help your company achieve big things right now.

While we work on doing that, check out the following recommended reading on online reputation management.

If blog posts on reputation management aren’t enough, consider contacting us to hear more about our online reputation management services. Let’s work together to put the sparkle back in your image.

Say No to Social Media “Interns”: Why You Have to Pay the Help

April 10, 2012

Oh, hey! It’s been a while since I’ve stopped by around here. Last time I stepped in to tell you about 10 Terrible Tweet Types. But a lot’s changed since then. I quit my job, I made my Twitter public, and I developed super powers. Well, fine, not super powers. But I did develop an [...]

Read the full article →

5 Advantages Small-Time Bloggers Get…& Lose

April 4, 2012

I received an email the other day from a blogger just getting started. Actually, she’s been at it for more than a year and was frustrated that her community and audience weren’t growing as quickly as she had hoped. She dreams of being a Brogan. Or a Bloggess. Or an Erika. Someone famous enough to [...]

Read the full article →

You’re a Brand. WTF Do You “Pin” On Pinterest?

March 16, 2012

There’s no denying it, Pinterest continues to be the talk of the town. And if you’re a designer or you make a living printing funny T-shirts, it’s easy to figure out how Pinterest is going to fit into your marketing mix and all the different ways you can use it. But what about the rest [...]

Read the full article →

Walking The “Be Human” Line In Social Media

January 23, 2012

It started innocently enough. My buddy Matt Sullivan read an article on Fast Company about Chobani tickling the taste of Pinterest. He thought it sounded similar to the love letter I had written earlier, so he sent it to me via Twitter knowing I might want to check it out. The “flavor Tourettes” line is [...]

Read the full article →

When Search & Social Act Like Children, Users Lose

January 12, 2012

Well, it’s official. Google’s succinctly-named Search Plus Your World is live. And right on schedule we have our first real Internet cat fight of 2012. Huzzah! Here’s a score card of what’s gone down in case you were sleeping. Or…working. Google launched it’s, um, search enhancement Search Plus Your World and put “your personal content [...]

Read the full article →

To Pinterest, A Love Letter

January 11, 2012

Anyone who knows me will tell you: I’m completely commitment phobic. And nowhere is this more apparent than in the world of emerging social media networks. I cringe whenever a new one is released because I simply Can’t. Handle. Another. I’m on Twitter, I’m on Facebook – what else do I need? But every now [...]

Read the full article →

Connecting & Leapin’ With Influencer Overlords

December 21, 2011

I pulled the 10 Lords A’Leapin card. Fitting. So let’s talk about leaping for a moment, shall we? Social leaping. We’re all leapin’ social climbers. Every last one of us. We’re using tools like Twitter, Facebook and LinkedIn to connect with influential people so that we can get on their radar and use them to [...]

Read the full article →

Calling Birds: A Twitter Confession

December 13, 2011

My name is Elf Emily… and I am a Twitter n00b. I realize that’s a risky confession coming from someone getting back into the SEO industry- but I am a believer in full disclosure. Don’t misunderstand – when Twitter first entered as a major player in the social media scene, I signed up for my [...]

Read the full article →

Make Time For Social Media By Not Tweeting BS

November 18, 2011

By far the question I’m asked most in regard to social media is how do I make time for it. There’s SO much to do in a day – as a business owner, how do you find the time to tweet or Facebook or do any of the other social actions you MUST do to [...]

Read the full article →

Why Your Business Should Maybe Stop Ignoring LinkedIn

November 16, 2011

So I have a confession to make. I pretty much ignore LinkedIn on a personal level. I know, it’s bad. Maybe it’s because I’m not looking for a job or because there are already way too many social networks vying for my attention. Yesterday Rhea shared her PubCon Vegas takeaways with all of you but [...]

Read the full article →

← Previous Entries