Social Media

Let’s talk honestly for a minute—social media is in a really weird place as an industry. Some brands embraced it early and built sophisticated social listening dashboards, teams devoted to monitoring and proactively reaching out to the community, and networked with social media influencers to position their brands as digital trailblazers. Then there’s everyone else…

We’ve offered social media marketing services for years and still get leads daily from established brands looking to understand what this whole social media thing is about. If that’s you, you probably heard about social media marketing years ago from a board member or team member, but were too scared to risk it and your brand too conservative or “boring” perhaps in the B2B industry. After all, not everyone can be Audi during the Super Bowl, right?

Here’s the thing—you don’t have to be Audi, in fact, you shouldn’t be, so lose the guilt and worry. That’s the brilliance of social media, you go where your audience is. If your audience legitimately isn’t on any social media channel, you probably don’t need to be either. If they are, we want to help you discover where and nurture a social media strategy, tools, and tactics that will work for you.

So, stick around and learn more about how to get involved and make social media marketing work for you.

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Social Media
Social Media

It’s Not the Size That Matters, It’s How You Use It

on Aug 17 by rebecca

Herro folks! I’m Rebecca Kelley, and I’m here to kick-start guest blogging week at Outspoken Media. For those of you…

Social Media
Social Media

Ignoring Social Media Makes You Mute, Not Invisible

on Aug 4 by Lisa Barone

I realized that a lot of yesterday’s post about being provocative really had to do with fear. It was about…

Social Media
Social Media

Being Provocative On The Internetz

on Aug 3 by Lisa Barone

My friend Stuart Foster wrote about the downside of being provocative today. If you haven’t read it, you should. Because…

Social Media
Social Media

When Social Media Becomes A Weapon

on Jul 28 by Lisa Barone

Let me just get this out of the way now: I totally told you so. Earlier this month we all…

Social Media
Social Media

Monitoring Social Media Metrics

on Jun 26 by Rhea Drysdale

Lisa’s out of town for Canada Day, so I get the keys to the blog! I also have the keys…

Social Media
Social Media

Creating Your Social Media Plan

on May 19 by Lisa Barone

If you enter into social media without a plan, you will fail. Period. All the hours you spent will be…

Social Media
Social Media

Breaking Up Is Hard To Do, In Life & Social Media

on Apr 6 by Lisa Barone

As companies dive deeper into social media, as Community Manager job descriptions are being created and employees are becoming “spokespeople”…

Social Media
Social Media

Do You Trust Your Brand to Ghosts?

on Apr 3 by Lisa Barone

It really has been a busy few weeks of travel for the girls of Outspoken Media. To be honest, I’m…

Social Media
Social Media

What Coke Knows About Social Media That You Don’t

on Mar 16 by Lisa Barone

I’ll make this quick. I told myself I wasn’t blogging today. I love you all, but liveblogging PubCon has left…

Social Media
Social Media

How Not To Monetize Twitter

on Feb 24 by Lisa Barone

Sweet Jesus. Here we go again. And it’s all Twitter’s fault. In case you were too busy to notice (or…

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