Let’s talk honestly for a minute—social media is in a really weird place as an industry. Some brands embraced it early and built sophisticated social listening dashboards, teams devoted to monitoring and proactively reaching out to the community, and networked with social media influencers to position their brands as digital trailblazers. Then there’s everyone else…
We’ve offered social media marketing services for years and still get leads daily from established brands looking to understand what this whole social media thing is about. If that’s you, you probably heard about social media marketing years ago from a board member or team member, but were too scared to risk it and your brand too conservative or “boring” perhaps in the B2B industry. After all, not everyone can be Audi during the Super Bowl, right?
Here’s the thing—you don’t have to be Audi, in fact, you shouldn’t be, so lose the guilt and worry. That’s the brilliance of social media, you go where your audience is. If your audience legitimately isn’t on any social media channel, you probably don’t need to be either. If they are, we want to help you discover where and nurture a social media strategy, tools, and tactics that will work for you.
So, stick around and learn more about how to get involved and make social media marketing work for you.