Social Media

Let’s talk honestly for a minute—social media is in a really weird place as an industry. Some brands embraced it early and built sophisticated social listening dashboards, teams devoted to monitoring and proactively reaching out to the community, and networked with social media influencers to position their brands as digital trailblazers. Then there’s everyone else…

We’ve offered social media marketing services for years and still get leads daily from established brands looking to understand what this whole social media thing is about. If that’s you, you probably heard about social media marketing years ago from a board member or team member, but were too scared to risk it and your brand too conservative or “boring” perhaps in the B2B industry. After all, not everyone can be Audi during the Super Bowl, right?

Here’s the thing—you don’t have to be Audi, in fact, you shouldn’t be, so lose the guilt and worry. That’s the brilliance of social media, you go where your audience is. If your audience legitimately isn’t on any social media channel, you probably don’t need to be either. If they are, we want to help you discover where and nurture a social media strategy, tools, and tactics that will work for you.

So, stick around and learn more about how to get involved and make social media marketing work for you.

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Social Media
Social Media

Batman and Robin: World Domination

on Jul 13 by DJ Waldow

Awesome. Pumped. Love. Dude. Those are my 4 favorite words. They have nothing to do with what you are about…

Social Media
Social Media

How Social Media Delivers Increased Consulting Revenue

on Jun 1 by Lisa Barone

Well, then. Social media sure has been taken its lumps in the blogosphere lately. If you thought the warmer weather…

Social Media
Social Media

You’re Not Too Old For Social Media, You’re Just Lazy

on May 20 by Lisa Barone

Stop me when any of this founds familiar. 1. I’m talking to a business owner about Internet marketing. Things are…

Social Media
Social Media

The Myth of ‘Professional’ Twitter Accounts

on May 16 by Lisa Barone

If you follow me on Twitter, subscribe to the Outspoken Blog or hang out at any of the other sites…

Social Media
Social Media

So You Wanna Throw A Twitter Party? Here’s How

on May 6 by Lisa Barone

You’re on the hunt for a new way to reach your audience. But you don’t just want to reach them;…

Social Media
Social Media

How To Royally Lose $120,000 In Social Media

on May 4 by Lisa Barone

If you spent $120,000 on a marketing campaign in the offline world only to fall asleep at the wheel, you’d…

Social Media
Social Media

From The Mayor’s Office: How Troy, NY Uses Social Media

on Apr 15 by Lisa Barone

Watching a business use social media to build a bridge with customers is pretty cool. Watching a local government use…

Social Media
Social Media

5 Ways Hiding Your Social Presence Hurts You

on Apr 4 by Lisa Barone

It’s 2011. Brands are blogging, they’re tweeting, they’re Facebooking they’re FourSquare’ing and they’re altogether joining the party. All signs point…

Social Media
Social Media

How To Avoid Accidental Tweets & Disasters

on Apr 1 by Lisa Barone

Working in social media is great… most of the time. The times when you’re not juggling multiple social accounts and…

Social Media
Social Media

3 Yelp Conversations We Need To Have

on Mar 18 by Lisa Barone

Many business owners maintain a fierce love for Yelp and the traffic it brings to their businesses, but there are…

Social Media
Social Media

How to Draft a Company Social Media Policy

on Mar 14 by Lisa Barone

Happy Monday. I’m in the process of drafting an official social media policy for Outspoken Media. Historically, we’ve worked under…

Social Media
Social Media

6 Things NOT to Do On Facebook As a Brand

on Feb 25 by Lisa Barone

Last week Facebook made some impressive changes to its Brand pages, giving both social media geeks and business owners something…

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