Social Media

Let’s talk honestly for a minute—social media is in a really weird place as an industry. Some brands embraced it early and built sophisticated social listening dashboards, teams devoted to monitoring and proactively reaching out to the community, and networked with social media influencers to position their brands as digital trailblazers. Then there’s everyone else…

We’ve offered social media marketing services for years and still get leads daily from established brands looking to understand what this whole social media thing is about. If that’s you, you probably heard about social media marketing years ago from a board member or team member, but were too scared to risk it and your brand too conservative or “boring” perhaps in the B2B industry. After all, not everyone can be Audi during the Super Bowl, right?

Here’s the thing—you don’t have to be Audi, in fact, you shouldn’t be, so lose the guilt and worry. That’s the brilliance of social media, you go where your audience is. If your audience legitimately isn’t on any social media channel, you probably don’t need to be either. If they are, we want to help you discover where and nurture a social media strategy, tools, and tactics that will work for you.

So, stick around and learn more about how to get involved and make social media marketing work for you.

HomeInternet Marketing BlogSocial Media
Social Media
Social Media

Calling Birds: A Twitter Confession

on Dec 13 by Emily Cote

My name is Elf Emily… and I am a Twitter n00b. I realize that’s a risky confession coming from someone…

Social Media
Social Media

Make Time For Social Media By Not Tweeting BS

on Nov 18 by Lisa Barone

By far the question I’m asked most in regard to social media is how do I make time for it.…

Social Media
Social Media

Why Your Business Should Maybe Stop Ignoring LinkedIn

on Nov 16 by Lisa Barone

So I have a confession to make. I pretty much ignore LinkedIn on a personal level. I know, it’s bad.…

Social Media
Social Media

50 Kloutless Ways To Get Value From Twitter

on Oct 27 by Lisa Barone

“Sure, Twitter may work for Dell and Comcast and that other guy, but what can it do for MY business?”…

Social Media
Social Media

You’re The Social Media Marketing Team. Now What?

on Sep 2 by Lisa Barone

You are not looking to hire a social media company. And you’re definitely not interested in reading about the 50+…

Social Media
Social Media

Can YOU Fix The Big Brand Personality Problem?

on Aug 19 by Lisa Barone

At Copyblogger, Dan Zarrella says it’s the lack of calls to action that are stalling your social media strategy. Eh.…

Social Media
Social Media

6 Tools To Help Measure Social Influence

on Aug 12 by Lisa Barone

When it comes to social media, we all have questions. Or, if we don’t, our bosses surely have them on…

Social Media
Social Media

Twitter Breaks Twitter Search, Cries “Feature”

on Aug 5 by Lisa Barone

Dear Twitter, I don’t want to yell. I don’t want to fight. We’ve already been down that road before and,…

Social Media
Social Media

Buying Facebook Fans is a Horrible Idea

on Jul 28 by Lisa Barone

It always starts the same way. My inbox chirps and I have a new message from someone inquiring about social…

Social Media
Social Media

Get Over Yourself & Build Your Personal Brand

on Jul 25 by Lisa Barone

Hey there. It’s Monday. Let’s play a game! It’s a game where you get to watch your otherwise pretty cool…

Social Media
Social Media

The #1 Reason Your Customers Hate You on Facebook

on Jul 21 by Lisa Barone

Your customers are going about their day. They’re working out (just kidding!) sitting on their couch watching TV, window shopping…

Social Media
Social Media

How Google+ Can Grow Without Killing Itself

on Jul 19 by Lisa Barone

Let’s be frank – we’ve all gone completely insane, right? I mean, it’s not surprising because this is what we…

^Back to Top