Social Media

Let’s talk honestly for a minute—social media is in a really weird place as an industry. Some brands embraced it early and built sophisticated social listening dashboards, teams devoted to monitoring and proactively reaching out to the community, and networked with social media influencers to position their brands as digital trailblazers. Then there’s everyone else…

We’ve offered social media marketing services for years and still get leads daily from established brands looking to understand what this whole social media thing is about. If that’s you, you probably heard about social media marketing years ago from a board member or team member, but were too scared to risk it and your brand too conservative or “boring” perhaps in the B2B industry. After all, not everyone can be Audi during the Super Bowl, right?

Here’s the thing—you don’t have to be Audi, in fact, you shouldn’t be, so lose the guilt and worry. That’s the brilliance of social media, you go where your audience is. If your audience legitimately isn’t on any social media channel, you probably don’t need to be either. If they are, we want to help you discover where and nurture a social media strategy, tools, and tactics that will work for you.

So, stick around and learn more about how to get involved and make social media marketing work for you.

Social Media
Social Media

The Drive-Thru Mentality Of Social Media

on Feb 8 by Lisa Barone

I caught a bit of flack yesterday for my social media peeps after tweeting a post on why Quora and…

Social Media
Social Media

Quora For Business, Not Social Media Hipsters

on Jan 31 by Lisa Barone

There’s a lot of talk today about Quora. It’s Robert Scoble’s fault, really. He had an opinion, changed it, and…

Social Media
Social Media

How To Attract 55 Million Eyes In Just 4 Hours [pictures]

on Jan 25 by Lisa Barone

Perhaps the one thing that unites SEOs, content marketers and anyone with a Web site is that we all want…

Social Media
Social Media

8 Ingredients That Make a Community Manager

on Jan 24 by Lisa Barone

Welcome back. Today is an important day. It’s Community Manager Appreciation Day (CMAD), an effort started by Jeremiah Owyang last…

Social Media
Social Media

Tim Ferriss & A New Era Of Astro-turfing?

on Jan 10 by Lisa Barone

I try to avoid social media on the weekends, both for my own sanity and the sanity of those around…

Social Media
Social Media

How To Track Down & Scout Out Influencers

on Jan 5 by Lisa Barone

You’ve heard it a lot. The key to your social dominance lies in your ability to connect with your brand…

Social Media
Social Media

How To Pick The Best Social Network For Your Brand

on Dec 15 by Lisa Barone

My inbox is swamped right now. It’s swamped with endless end-of-the-year statistics all hailing the same thing – businesses are…

Social Media
Social Media

The Truth Behind Why Social Media ‘Hates’ You

on Dec 14 by Lisa Barone

Sometimes it feels like social media is out to get you. Like if it’s not actively plotting your demise, it’s…

Social Media
Social Media

Creating & Using Your Free Social Media Command Center

on Dec 10 by Lisa Barone

Have you seen it? Dell’s new social media listening comment center? It’s kind of crazy. I mean, there are ten…

Social Media
Social Media

Optimizing Your Content Sharing Process To Drive Traffic

on Dec 2 by Lisa Barone

It can be a little frustrating. Old Web rules (and Google engineers) constantly tell us that if we create remarkable…

Social Media
Social Media

Google Hotpot: Social Layers Or Reinforced Box?

on Nov 16 by Lisa Barone

While you were hopefully out having a life last night (I think I was still in the office…crap), Google released…

Social Media
Social Media

Saying You’re Sorry To Save Your Social Media Hide

on Nov 15 by Lisa Barone

Companies used to be banned from admitting error. In the 80s and 90s, admitting you didn’t know something was cause…

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