Blog Inspiration Series: Part 2

by on 07/31/2012 • 7 Comments | Blogging

It’s been a few weeks since part 1 here of the blog inspiration series, but not for a lack of inspiration. We’re slammed and it’s a good problem to have, but I promised you awesome ideas, so let’s get back to it! To recap ideas 1-3: Find your muse Control environmental factors Clear your must-do’s …Read More

Blog Inspiration Series: Part 1

by on 07/06/2012 • 8 Comments | Blogging

Attempting to find blog inspiration can be incredibly productive. In the quest for a great blog topic or simply the creative zone we need to blog, we manage to find the time to pay our bills, clean up our inbox, dust off the exercise equipment, cook a four-course meal… we do everything except blog! Why …Read More

Why You Want To Be the Last Blog Standing

by on 02/01/2012 • 26 Comments | Blogging

You’ve probably heard the news. According to findings released by UMass Dartmouth [hat tip RWW] the number of Inc. 500 companies maintaining corporate blogs has dropped for the first time since 2007. Did you hear that? IT DROPPED! According to Dartmouth’s research, just 37 percent of companies interviewed said they had a corporate blog, down …Read More

7 Features I Look For During Blog Audits

by on 01/06/2012 • 13 Comments | Blogging

It’s funny how clients’ needs evolve over time. For example, I’ve been noticing that most clients who come to Outspoken Media seeking blog consulting services these days aren’t asking whether or not they should take the plunge and create a corporate blog. In 2012, they’ve already got that. Now what they’re looking to do is …Read More

12 Flavors of Content To Attract Your Audience

by on 07/06/2011 • 22 Comments | Blogging

There aint no hiding now, kids. Hubspot spread the word that there are now more companies blogging than there are companies not blogging. And as I look at the strategy documents we’ve been creating for clients this summer that definitely seems to be the case – clients are looking for that blog consulting component as …Read More