Online Marketing
We talk about a lot of subjects on the blog including branding, content strategy, reputation marketing, outreach, search engine optimization, and social media marketing—digital marketing is what happens when these and many other areas of marketing converge online. In this section, we’ve created a home for topics that combine everything we love and do as well as those we simply have tangential interests in or see influencing the future of digital marketing.
What Kanye & Taylor Swift Taught Us About Going Viral
on Sep 14 by Lisa Barone
We don’t trust marketing. We’ve been lied to and taken advantage of so many times that we don’t know what’s…
Reasons I’ll Resent You On The Mobile Web
on Sep 10 by Lisa Barone
I travel a lot. Your customers travel a lot. We’re all on the move and thanks to the advancements made…
Making Lemonade Out Of Bullshit
on Sep 4 by Lisa Barone
Michael Gray sent me an article yesterday afternoon. It was from Gawker and was about all the reasons Sarah Palin…
Connect the dots
on Sep 2 by Lisa Barone
As much as we like to try, being awesome is not a business model. It’s not a business model because…
Stop Looking For Rules. There Aren’t Any.
on Aug 28 by Lisa Barone
Two months ago (I’m guessing), I put my email address in my Twitter profile. As a result, I get a…
Stop Bitching. Learn to Write.
on Aug 26 by Lisa Barone
You want to dramatically increase conversions, blog subscribers, authority and your bottom line? Learn to write. Seriously. Stop bitching about…
What’s The Point?
on Aug 21 by kenny
If you’re reading this, chances are you’re somehow involved in the fantastic world of internet marketing. I know the Outspoken…
How to be an entrepreneur (without leaving your 9-5)
on Aug 18 by gwenbell
I just finished reading Lisa’s post from April, “It’s Not the Recession, You Just Suck,” and took it as a…
The Authority Rules
on Aug 5 by Lisa Barone
See that over on the right? That’s Brian Clark’s new report on authority. It’s called Authority Rules. You should read…
In Business, It’s All A Matter of Trust
on Jul 30 by Lisa Barone
”The glue that holds all relationships together — including the relationship between the leader and the led is trust, and…
The Power of The Unexpected
on Jul 22 by Lisa Barone
Those of you who find me a bit wordy (looking at you, Whalen) are going to get a break today.…
What To Do When Your Laptop Is Stolen
on Jul 16 by Lisa Barone
Happy Thursday, everyone! I had a super great post all ready for you today. It was on astroturf marketing and…