The Power of The Unexpected

July 22, 2009
By Lisa Barone in Online Marketing

Those of you who find me a bit wordy (looking at you, Whalen) are going to get a break today. I was struggling for an idea for a post all morning. Frustratingly struggling, in fact. I even called some people to vent about it. And then I came across the video embedded below via Twitter.

Watch it. You might cry. You may get up and dance. You may break into instantaneous giggle fits. You may even be slightly horrified. But while you’re watching and tapping your feet, notice the look in the attendees’ eyes. Hear their laughs. Look at the faces of the bride and everyone else involved.  Feel what’s happening in that room.

That’s what happens when you do something people aren’t expecting. When you don’t allow yourself to get caught up in the pomp and circumstance of it all. When you finally stop taking yourself so seriously. When you embrace the moment, remember what life used to feel like and go for it.

Your customers will probably expect you to act a certain way today. The same old greetings, the same service, the same old promises, etc. Maybe today you should surprise them. Answer the phone differently. Offer them something extra.  Show them another side of you. Let yourself get carried away and swept up.

Most people wouldn’t expect me to post such a short post. What do people expect you NOT to do? Prove them wrong and surprise them into smiles.

[Thanks to Kasia Fink and Kate Morris for tweeting the link to the video and for making me smile to the point of tears.]

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