Building a Brand on Someone Else’s Dime

May 25, 2010
By Lisa Barone in Branding

Bruce & his branded employee, SES Chicago 2006

I’ll go ahead and say it – if you’re working for someone else and NOT actively creating your own brand, you’re wasting time and losing value. You need to change the way you work.

Today.

We’re living in the era of the branded employee. And despite popular belief, branded employees are not unstable, job-hoppers, and they don’t spend their lives on Twitter. They’re employees that use their own social capital to increase interest in not only themselves, but whatever company (or companies) they attach themselves to. They’re more productive, more valuable and create more buzz than the cubicle drones of yesteryear could ever hope to. They also have a hell of a lot more fun.

If you’re working for someone else, don’t think you’re left out. You can create your brand on someone else’s dime. And you can do it in a way that won’t get you fired.

If you want to know how, I’d encourage you to check out my recent (and somewhat ironic) guest post over at Bruce Clay, Inc about how to build your brand while working for someone else. I think there’s some good tips in there that people may find useful.

[Note:Comments are off. Not because I don’t love you, but so we don’t fragment the discussion. I’m playing in Bruce Clay, Inc’s sandbox today. Come join me over there!].

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