With factors like personalization and behavioral targeting taking a stronger hold on search results, the engines are adopting new ways to determine a site’s usefulness for a particular search query. That means each time a search is performed, search engines are tuning in to see which sites users are clicking on, how many pages they visit, how long they’re on the site, and if they’re engaging. If users are interacting with your site, you’ll be rewarded with rankings. If they’re not… well, that’s where we come in.
The first step in getting visitors to engage with your Web site is to increase its usability and get rid of any roadblocks that may prevent users or the engines from interacting with it. And Outspoken Media’s Usability category is filled with information on how to do just that, so read on!