Branding

Today’s digital world comes with comparison shopping, crowd-sourced recommendations, personalized interactions, and online reviews at the tip of our fingertips, which begs the question, what’s the value of a brand anymore? Are customers even loyal to brands?! Worse, what could threaten your brand and how critical is your brand’s reputation to the success of your organization or name?

The exciting flip side to this hyper-connected, instant gratification digital landscape is that brands may have less loyalty from large, mass market media buys, but they can also build an enthusiastic, vocal community like never before. We help brands discover and embrace their voice and values daily, which drives more connections and conversions with the right audience.

On the Outspoken Media blog, we invite you to think critically about your brand, what influences its value, how to connect with your ideal customer, and what all of this means to the long-term investment in and diversification of your marketing programs. We’ll share our data-driven findings, notable lessons from other brands, best practices, and warnings! We hope this can help (even a little bit) to demystify the magical, intangible thing known as branding.

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Branding
Branding

Defining Your Community: Outspoken Media Case Study Part 1

on Jun 14 by Emily Cote

As you all know, Outspoken Media is going through a rebranding process. As we evolve and our messaging changes to…

Branding
Branding

Lies Writers Tell To Cripple Your SEO Copywriting

on Jan 27 by Lisa Barone

Even the newest of SEOs and marketers understand how important content is to developing a brand presence. Your content is…

Branding
Branding

How To Avoid Community Manager Burn Out

on Jan 25 by Lisa Barone

Monday was Community Manager Appreciation Day, an online event started by Jeremiah Owyang three years ago to honor and recognize…

Branding
Branding

Dear Brands, Be Edgy Without Being an Idiot

on Oct 12 by Lisa Barone

Well, hello there. You look a little parched, like you could use some refreshment perhaps? How about a Dr. Pepper…

Branding
Branding

Crafting a Memorable Brand Story

on Oct 10 by Lisa Barone

To me, marketing is about values. This is a very complicated world; it’s a very noisy world. And we’re not…

Branding
Branding

The 6 Arms of Building A Marketable Persona

on Sep 28 by Lisa Barone

You know that you need to create a personal brand. You’ve heard me say I think you need to develop…

Branding
Branding

10 Terrible Tweet Types Killing Your Twitter Strategy

on May 18 by Rohin Guha

[This is a guest post from Rohin Guha of Blue Phoenix Media. I met up with Rohin a few months…

Branding
Branding

Preparing Employees For the Front Lines… of your brand

on May 11 by Lisa Barone

Once again, Amber Naslund is right on the money. Amber’s right when she says it doesn’t matter how great your…

Branding
Branding

Bad Bots, Bad Bots, Whatcha Gonna Do?

on Feb 18 by Lisa Barone

I’m not sure if you’ve heard, but Twitter is infested with bots. Dirty, dirty, bots! For the past couple of…

Branding
Branding

FAIL: Groupon Picks Boring Over Polarizing

on Feb 11 by Lisa Barone

A lot has been written about the ads Groupon ran during the Super Bowl, including an interesting social media CPR…

Branding
Branding

4 Branding Lessons From The King’s Speech

on Jan 20 by Lisa Barone

This past weekend I had the opportunity to go see The King’s Speech with a group of new friends. The…

Branding
Branding

It’s Not About The Starbucks Logo, Stupid

on Jan 6 by Lisa Barone

Hold on, kids. We have another logo apocalypse on our hands! If you caught any of the marketing or advertising…

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