Branding

Today’s digital world comes with comparison shopping, crowd-sourced recommendations, personalized interactions, and online reviews at the tip of our fingertips, which begs the question, what’s the value of a brand anymore? Are customers even loyal to brands?! Worse, what could threaten your brand and how critical is your brand’s reputation to the success of your organization or name?

The exciting flip side to this hyper-connected, instant gratification digital landscape is that brands may have less loyalty from large, mass market media buys, but they can also build an enthusiastic, vocal community like never before. We help brands discover and embrace their voice and values daily, which drives more connections and conversions with the right audience.

On the Outspoken Media blog, we invite you to think critically about your brand, what influences its value, how to connect with your ideal customer, and what all of this means to the long-term investment in and diversification of your marketing programs. We’ll share our data-driven findings, notable lessons from other brands, best practices, and warnings! We hope this can help (even a little bit) to demystify the magical, intangible thing known as branding.

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Branding
Branding

How To Find Conversations By Tracking Brand Mentions

on May 4 by Lisa Barone

As Outspoken’s Chief Branding Officer, I get asked fairly often what types of mentions I track, how I track them…

Branding
Branding

Google Forcing Your Hand, Stealing Your Thumbprint

on Apr 24 by Lisa Barone

There are a few things you should know about me. I’ll knock you over for a cupcake in a jar,…

Branding
Branding

Personal Brands in SEO: Stop Obeying False Idols

on Mar 2 by Lisa Barone

I apologize if this comes off as a rant. Actually, no, I don’t. I’m in a ranty mood today and…

Branding
Branding

ShoeMoney: Why, When & How to Protect Your Brand Online

on Feb 25 by Lisa Barone

Rule: People are asshats. Rhea (lovingly) gives me shit for all the attention I give Twitter. And while I get…

Branding
Branding

Denny’s Grand Slam Fumble

on Feb 18 by Lisa Barone

Rae:  What’s tomorrow’s post about? Lisa: Denny’s. Rae: What the [censored] does Denny’s have to do with Internet marketing? Lisa:…

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