Branding

Today’s digital world comes with comparison shopping, crowd-sourced recommendations, personalized interactions, and online reviews at the tip of our fingertips, which begs the question, what’s the value of a brand anymore? Are customers even loyal to brands?! Worse, what could threaten your brand and how critical is your brand’s reputation to the success of your organization or name?

The exciting flip side to this hyper-connected, instant gratification digital landscape is that brands may have less loyalty from large, mass market media buys, but they can also build an enthusiastic, vocal community like never before. We help brands discover and embrace their voice and values daily, which drives more connections and conversions with the right audience.

On the Outspoken Media blog, we invite you to think critically about your brand, what influences its value, how to connect with your ideal customer, and what all of this means to the long-term investment in and diversification of your marketing programs. We’ll share our data-driven findings, notable lessons from other brands, best practices, and warnings! We hope this can help (even a little bit) to demystify the magical, intangible thing known as branding.

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Branding
Branding

40 Reasons I’m Not a Professional Runner

on Jan 18 by Lisa Barone

Something you don’t know about me: In a previous life I was a pretty serious runner. Competing and training consumed…

Branding
Branding

Is Your Brand Built On Mirrors or Core Values?

on Jan 15 by Lisa Barone

I stay up at night worrying a lot. I mean, how does Snooki get her hair to stay like that?…

Branding
Branding

Why You Need a Chief Branding Officer in 2010

on Dec 29 by Lisa Barone

When we formed Outspoken Media last January there was a point when Rae looked at me and asked, “So, what…

Branding
Branding

Are You Building Brand Instead of Reputation?

on Dec 22 by Lisa Barone

I woke up a little cranky today. My alarm went off (which is actually my Blackberry, thank you) and I…

Branding
Branding

How to pick a good username, @eschmidt0

on Dec 7 by Lisa Barone

Google CEO Eric Schmidt joined Twitter this weekend and decided that going in disguised as a dirty spammer was the…

Branding
Branding

A Question of Authenticity and Designer Sunglasses

on Dec 4 by Lisa Barone

A friend passed on a post by Mind Hacks the other day all about the consequences of faking it. The…

Branding
Branding

Five Things Common to Communities & Families

on Nov 24 by Lisa Barone

I’ll be hopping on a train in a few hours and making the trek to Long Island to visit with…

Branding
Branding

How To Find The Web Designer That Will Bring Your Brand To Life

on Aug 20 by Jamie Varon

Your message is important. You want it expressed in the most effective way and you are needing a web designer…

Branding
Branding

How To Be Remembered

on Aug 14 by Lisa Barone

You probably use social media for a lot of things. Or at least, you’ve heard that you can. For me,…

Branding
Branding

Dear Microsoft, Stop Trying To Be Funny.

on Aug 6 by Lisa Barone

Twitter is down today. (OMG WTF!) So now it’s up to you to amuse me. Let’s play a game. Ready?…

Branding
Branding

Should For-Pay Blogging Require a Morality Clause?

on Jul 13 by Lisa Barone

The New York Times is talking about sponsored blog posts. Business Week wants to debate the pros and cons of…

Branding
Branding

Can You Save A Damaged Brand?

on May 27 by Lisa Barone

Business owners share a common goal. We want our babies to grow up and be brands. We want to be…

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