How To Be Remembered


be memorableYou probably use social media for a lot of things. Or at least, you’ve heard that you can. For me, it’s about establishing top of mind. It’s about using all the tools available to me so that I can be me as loud as I possibly can. And sure, that probably drives droves of people away from my blogs and Twitter account, but it also helps me find my audience and consistently reminds them that I exist.

Essentially, I’m always looking for ways to break free from the noise and be remembered.

I had a funny story I wanted to share with Rae yesterday morning. It centered on an individual that we both met during Affiliate Summit East. I know we both met said person because we were side-by-side when the introduction happened. Only, I couldn’t share the story because Rae didn’t remember her. Rae meets a lot of people during the course of a conference and this individual didn’t do that great a job of being memorable. And as a result, the conversation was lost. The individual couldn’t be placed and unless they follow up with an email, the relationship will never be leveraged. It’s as if the handshake never happened.

If you want yourself or your brand to stand out from the noise, you’re going to have to do a hell of a lot better than that. You need to create ways to be remembered, both online and off.

How do you create a memory?

Be enthusiastic

When you meet someone, be genuinely excited about it. Be grateful it’s happening, be open to the connection, and really take time to get to know the person. There aren’t words for how infectious this can be. So many people spend their time trying to share their misery, that we miss out on really great moments. We don’t engage enough, we don’t ask the other person how they are, what they’re doing, what they’re excited about. If you’re the person who’s shaking their hand with a light in their eyes, hanging on every word, you’re going to be remembered. You’re the person who’s not dead inside. Believe me. You’ll stand out. If you’ve ever met Joanna Lord, she’s the perfect case study for this. It’s why she’s adored and always remembered.

Lift up others

During his keynote presentation, Peter Shankman mentioned that he spends the first 5-10 minutes of his day wishing his Facebook connections a happy birthday. He doesn’t go crazy or overnight balloons to their house. He just shoots them a quick wall message, email or DM to say, “Happy Birthday, it’s your day, have a great one!”. It does nothing for him in the moment. They’re not going to run off and buy his book, but he’s feeding that connection. That person who just smiled because of the message he sent – they’re going to remember him. Find little ways every day to lift up the people in your network, to check in and to inspire smiles.

growingSpend time growing relationships

How many people are you connected to on Twitter? On Facebook? On LinkedIn? Through your IRL Rolodex? Probably a lot. And how many of those people do you talk to on a regular basis? Five? Ten? Maybe twenty? It’s funny. We work so hard to build our networks, to get the friends/the followers/the sheep…and then we outright ignore them. There’s no sense asking someone on a date if you’re just going to make them talk to themselves the whole night. Break out of your bubble and find ways to engage your entire network on a more consistent basis. You don’t have to talk to everyone every day…but you could probably be doing a lot better than you are to connect and help people remember why they friended/followed you in the first place.

Connect people

Be a connector. Thanks to social media and IRL networking events, our circle of contacts is bigger than it has ever been. Connect those in your network who should know one another. This is something I’ve noticed a lot about the people I look up to in business (I can’t even believe I just typed that…), they’re constantly connecting others in their network. By doing so, you help two people find one another and open new doors for everybody. When you’re helpful “just cause” and you’re not looking for anything in return, you feed your karma. And if you weren’t aware, we’re big fans of karma around here.

Find ways to say thank you

If you’re a small business or a nonprofit, when you secure a new customer or someone makes a donation, send a note to say thank you. Not an email. Not a phone call that’s going to interrupt their dinner. A quick, handwritten note that says, “thank you, we noticed and we appreciate you”. As Andy Sernovitz noted, good manners make a difference. They put you back in top of mind and help associate your brand with warm and mushy. Who doesn’t want to be associated with hugs?

Be everywhere

The more outposts you can create for yourself on the Web, the better. And you really don’t even have to be be everywhere as much as you have to appear to be everywhere. Post on your blog, post on other blogs, leave quick comment on social media channels, be on Twitter, tweet about conferences you’re not even at, create your LinkedIn profile, start a Facebook group…and then integrate them all into your Web site. The more places people see you, the more you’ll be ingrained into their heads and the more they’ll remember you.  You’ll also instantly increase the trust you have when they do remember you.

Nothing in this list is groundbreaking. It’s nothing your mother never told you. But for some reason, they’re lost in our rush to promote ourselves and our own business. Trouble is, people don’t care about those who only care about themselves. They care about people who help them. If you want to be remembered, be the connector who’s focused on everyone else, the one who lifts and helps others. It’s the best way to be remembered and how to be remembered.

Your Comments

  • Robert Enriquez

    How about wearing some nice knee socks? I would hope that would catch someone’s attention :)

  • Josh W.

    Nice post. This whole “use social media to be popular” idea is just starting to sink in with me. Loud is good, and as long as you’re genuine, it doesn’t seem spammy. The “be everywhere” I think is a little tricky. Be everywhere you can be loud. Don’t spread your voice too thin. Overall, another great post, thanks for the mini-epiphany.

  • Lisa Barone

    If they’d turn the HEAT on at some of those conferences, the knee socks may be unnecessary. :p

  • Jill Whalen

    I like the last one, be everywhere. That one has really worked well for me!

  • Brian Hancock

    How about being remembered for being exceptionally boring? Maybe I can leverage that… ;)

    Nice post, and yes, Joanna knows how to shine!

  • Maureen

    I love getting back from a conference and having a mailbox full of “nice meeting you’s” and social media requests and phone calls – it isn’t that hard to take the time to do and definitely helps me remember those I met…as you know, there is usually a lot of parties and socializing so the extra push helps fight the beer goggles!

  • Lisa Barone

    Jill: Well, being everywhere is easier when you’re a robot. Right, JillBot? :)

    Maureen: Ha, yes. Even if you do follow up though, it can still be hard to remember someone if they never left an impression in the first place. You have to take advantage of those “in the moment”….moments. :p

  • Jaky Astik

    Yes, it’s really interesting. If you want people to remember you, be good to them, find ways to help them, make people need you. Leadership is essential to remembrance.

  • andrew wee

    In addition, I’d say about 90% of folks drop the ball when it comes to followup.

    Why collect 2-3 boxes of business cards, if you’re not going to ping them with a “Hey, nice to have met you at ASE. Let me know if I can be of assistance. Cheers!” which would probably take 1-2 hrs max and have a lasting impression cos so few people take a couple of days out of their schedule to travel and go to the thing, but don’t finish the last mile.

    The guys/gals who walk the halls and hand out a card to everyone can be excluded from this exercise.

  • Joe Hall

    I really dig, “Lift up others” & “Find ways to say thank you” I think to many folks in the Internet marketing industry are all about them selves. I have discovered that the more you are willing to help others the more others are willing to help you. I know it sounds hokey, but i really do believe it!

  • Thatcher Michelsen

    Hey Lisa, Thanks for the great post. I’m commenting because I met you at the end of the Site Clinic Session on Sunday and I hope you remember me! Because if you don’t than well I obviously didn’t do a very good job ;) In the future I am going to make the commitment to wear my dads artwork to these events, My dad makes wearable comfortable and very sexy woodhats check them out at enjoy they are fun and memorable!

  • Nathan Hangen

    Great post, my only issue is that it must be from the heart and not just doing it to do it. Chris Brogan and Gary V are genuine, but you can usually spot copycats fairly quickly.

  • Morgan Siem

    I am a firm believer in the first one about being enthusiastic and genuinely excited to meet the person whose hand you are shaking. It makes a huge difference. I LOVE meeting new people, and I think they can tell from the way I look at them.

  • Sergey Rusak

    I’ll disagree with be everywhere. I hate this dumb SEO’s who create profiles in 100 social sites and invite you to follow, join, friend them. It is better to stick with 3-5 favorite blogs, 1-2 forums, 2-3 favorite social site. Also, I recommend to use niche social networks more often. Use Sphinn is you are SEO, Care2 if you are about health, or Geeks With Blogs if you are a geek with blog :)

    Relationships is hard part… most people just search to make extra buck of you. Everyone want’s you to sign up for service, buy eBook, or sign up for feed. Har to find real partners.

  • Tom Martin

    Great post. I’d add “be different” going back to your Shankman example. His biz card is a casino chip – he gives it to people and they spend the rest of the meeting talking about it.

    I’ve seen others who are great at sending handwritten follow up notes that arrive home after a conference before I do… now that makes a memory. A lost art.

  • Jeffrey J Davis

    Lisa –

    Nice post pulling together a number of “Networking Common Sense” principles. Most of this is not rocket science and most of it all made sense before networking became a largely “online” phenomenon (Although it is easier to “be everywhere” when you can do that from your browser.)

    I think the wisdom is summed up in the last paragraph. Don’t focus on being remembered. Focus on being a good person, and your memory will persist automagically. Be Genuine. Be Helpful. Be Grateful. Share the Limelight. Connect The Dots. Be Cool, Stay Positive. Pay It Forward.


  • Jared

    Great article, kind of has an inspirational twist as well