Branding

Today’s digital world comes with comparison shopping, crowd-sourced recommendations, personalized interactions, and online reviews at the tip of our fingertips, which begs the question, what’s the value of a brand anymore? Are customers even loyal to brands?! Worse, what could threaten your brand and how critical is your brand’s reputation to the success of your organization or name?

The exciting flip side to this hyper-connected, instant gratification digital landscape is that brands may have less loyalty from large, mass market media buys, but they can also build an enthusiastic, vocal community like never before. We help brands discover and embrace their voice and values daily, which drives more connections and conversions with the right audience.

On the Outspoken Media blog, we invite you to think critically about your brand, what influences its value, how to connect with your ideal customer, and what all of this means to the long-term investment in and diversification of your marketing programs. We’ll share our data-driven findings, notable lessons from other brands, best practices, and warnings! We hope this can help (even a little bit) to demystify the magical, intangible thing known as branding.

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Branding
Branding

Creating Your Own Brand Network Like Oprah Winfrey

on Dec 20 by Lisa Barone

The idea for an official Oprah Winfrey Network (OWN) was first whispered nearly two decades ago. It was 1992 (and…

Branding
Branding

The 7 Habits Killing Your Personal Brand

on Dec 7 by Lisa Barone

As a society, we’re obsessed with brands. Nike, Apple, Coca Cola, Google – we’re drawn to them like football players…

Branding
Branding

Common Sense, For When Your Brand Won’t Save You

on Oct 29 by Lisa Barone

Brands have always walked around with a sense of entitlement. Whether we’re talking about a celebrity, a company responsible for…

Branding
Branding

Talking Link Magnets with Aaron Kahlow

on Oct 11 by Lisa Barone

Heya, kids! As you may know, SES Chicago is right around the corner, hitting the Windy City October 18-22. Outspoken…

Branding
Branding

How To Save A Web Community’s Life

on Aug 27 by Lisa Barone

I’ve stopped responding to new comments on our Philly blogger tax post (don’t worry, still reading them). It’s not that…

Branding
Branding

Why Are You Scared To Be Outspoken?

on Jul 30 by Lisa Barone

[This post gets a little personal in my attempt to make a larger point. If that offends you, we humbly…

Branding
Branding

What To Do When Branded Employees Leave (or go to Miami)

on Jul 12 by Lisa Barone

Last week a top player, someone who had spent seven years developing his name and his skill at one company,…

Branding
Branding

The Incongreenient Truth: Cost Effective Ways to Better Your Business While Saving the World

on Jul 5 by Virginia Nussey

Oh beautiful! For smog-filled skies For sludge-mired Gulf Coast waves For countless landfills overflowed Trash flying o’er the plains! America!…

Branding
Branding

Building a Brand on Someone Else’s Dime

on May 25 by Lisa Barone

I’ll go ahead and say it – if you’re working for someone else and NOT actively creating your own brand,…

Branding
Branding

Zuckerberg, We Have a Problem

on May 14 by Lisa Barone

Oh dear, Facebook. We need to talk. Because, as my mother would say, I take massive issue with what you’ve…

Branding
Branding

What Mickey Mouse Can Teach You About Voice

on May 7 by Lisa Barone

Here’s something cool – Mickey Mouse is finding his voice*. Literally. According to the official Disney Parks Blog, they’re ‘playtesting’…

Branding
Branding

Stepping Away From Hail Mary Transparency

on Jan 21 by Lisa Barone

It’s no secret that I am quite fond of Ezra Butler from 1938 Media. Twitter flirting aside, over the past…

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