Today’s digital world comes with comparison shopping, crowd-sourced recommendations, personalized interactions, and online reviews at the tip of our fingertips, which begs the question, what’s the value of a brand anymore? Are customers even loyal to brands?! Worse, what could threaten your brand and how critical is your brand’s reputation to the success of your organization or name?
The exciting flip side to this hyper-connected, instant gratification digital landscape is that brands may have less loyalty from large, mass market media buys, but they can also build an enthusiastic, vocal community like never before. We help brands discover and embrace their voice and values daily, which drives more connections and conversions with the right audience.
On the Outspoken Media blog, we invite you to think critically about your brand, what influences its value, how to connect with your ideal customer, and what all of this means to the long-term investment in and diversification of your marketing programs. We’ll share our data-driven findings, notable lessons from other brands, best practices, and warnings! We hope this can help (even a little bit) to demystify the magical, intangible thing known as branding.