Online Marketing
We talk about a lot of subjects on the blog including branding, content strategy, reputation marketing, outreach, search engine optimization, and social media marketing—digital marketing is what happens when these and many other areas of marketing converge online. In this section, we’ve created a home for topics that combine everything we love and do as well as those we simply have tangential interests in or see influencing the future of digital marketing.
Lessons of a Reluctant Entrepreneur
on Jun 24 by Lisa Barone
Last Friday, Rhea and I headed into Albany to attend Social Media Breakfast, a local event Rhea was speaking at…
Can Direct Marketing Survive in Social Media?
on Jun 23 by Lisa Barone
Over at Top Rank, Lee Odden piggybacks off a recent conversation he had with Brian Clark and asks if direct…
Build Brand Buzz Through Contest Marketing
on Jun 17 by Lisa Barone
Contests are sexy. They give us something we all want. Brand buzz. Whether we admit it to ourselves or not,…
Your Content Should Educate, Engage, Entertain and Entice
on Jun 12 by Lisa Barone
I’m an SEO copywriter and I don’t give a rat’s ass about keywords. There, I said it. But that doesn’t…
3 Ways Being Who You Are Attracts Better Customers
on May 22 by Lisa Barone
I learned a few things about myself yesterday. I mean, I had a hunch about some of them, but it…
A Great Product Needs No Advertising
on May 14 by Lisa Barone
Not all blogs are broken. Some still get it. They get it hard and consistently. Like Andy Sernovitz. Andy says…
How Do You Manage Client Expectations?
on May 12 by Lisa Barone
Today I want to talk about the C word. Clients! Mostly, how you manage their expectations, keep ‘em relaxed and…
Anyone Can Be A Lucky Squirrel
on Apr 30 by Lisa Barone
This morning Seth Godin told me and his swarms of loyal readers that we’re blind squirrels and shouldn’t bother trying…
Making Negative Press, Flame Wars and Attacks Work For You
on Apr 27 by Lisa Barone
It doesn’t matter if you’re an individual, a corporation or if you were just sitting there minding your own business,…
It’s Not the Recession, You Just Suck
on Apr 17 by Lisa Barone
Are we really going to spend our entire Friday talking about Oprah’s caps locked Twitter debut? Or invest more time…
Webcast: Direct Marketing for Small Businesses
on Apr 16 by Lisa Barone
I do a fair amount of liveblogging in my job. Okay, that’s an understatement. I do a lot of liveblogging.…
The Web Needs Journalism Programs, Not Sarah Lacy
on Apr 9 by Lisa Barone
It’s 2009. We’ve reached an era where poverty should not exist, where every child should go to bed with a…