SEO

Welcome to Outspoken Media's Search Engine Optimization blog category. Props to you for taking the initiative to scope out the good stuff.

The search engine optimization landscape is becoming more complex every day, increasing your need to push your Web site harder and grab those conversions.  Outspoken's Search Engine Optimization blog category is here to keep you up to speed on everything that's happening in the way of personalization, Universal and blended search, link development and more.  Use it as your compass as we delve into high-level and advanced SEO tutorials, guides, theories and more to help give back to the SEO community and educate a new breed of SEOs.

We hope you'll pardon the dust while we get started building up the Outspoken blog.  In the coming weeks and months, you'll find all our posts that relate to search engine optimization listed below.  While we get to work building up our own arsenal of trusted information, we happily point you to the following resources that have always treated us well:

If you have suggestions for posts we should do or techniques you’d like to see covered, please feel free to contact us and let us know.

Or, if you want to know how we can help you through our search marketing services, feel free to contact us about that, too. We'd love to show you how to become outspoken.

Penalties, issues and filtering; it’s all just semantics

October 9, 2009
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I was reading the recap Shawn Collins did of his trip to SMX on day one and a comment he made within it got my attention:
Some interesting revelations in the duplicate content session, such as Google’s Joachim Kupke saying there is no duplicate content penalty and that Google is “working on something to help ID [...]

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Where to Kickoff Your Keyword Research

September 30, 2009
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Keyword research is a pain in the butt, but someone’s gotta do it! And, let’s be honest, if you’re a search engine marketer there really isn’t anything more important than keywords. So, you’re essentially doomed to a life of tedious research and spreadsheets. Sorry.
How many of you get judged solely on the movement of one [...]

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SEO, Love & Baseball

September 22, 2009

[claps] Let’s play a game! I want you to tell me what the most important part of the SEO process is. Ready? I’ll even give you three options.
The most important part of your SEO process is:

The SEO firm that you hire.
The links that you get.
The amount of keyword-rich content that you have on [...]

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2003 Called; They’d like their URL structure back

August 25, 2009
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Over the last eight months or so of offering SEO consulting services to clients via Outspoken Media, I’ve seen a lot of interesting things. One of the more common (and surprising) things we see are URL structures in “current” sites that are completely “root based”. What does this mean?
Back around 2003 (hey I’m old, I [...]

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I’M TELLING! (or reporting your SEO competitors)

August 7, 2009
mean kid

When I did the Ask the SEO Vets panel at SMX Advanced a few months ago, someone in the audience asked a question about what to do when your competitors are buying links and getting an advantage from them in the engines. Vanessa Fox immediately answered that you could report them, to which several of [...]

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SEO Audits: What You Need to Know

July 3, 2009
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“The first step in diagnosis is to find the root cause.”
- Vanessa Fox at SMX Advanced 2009
Conducting an SEO Audit
We couldn’t agree more. That’s exactly how we approach SEO audits, they’re a diagnosis. You have a horrible, gaping wound and we’re here to fix it. There isn’t a fool proof system in place for what [...]

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Google Openly Profiles SEOs As Criminals

June 9, 2009
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If we can stop talking about nofollow and PageRank sculpting for a second, maybe we can openly talk about the bigger story of last week’s SMX Advanced. The one that has to do with Matt Cutts taking the stage during the You&A and openly stating that Google profiles SEOs like common criminals.
I was naïve in [...]

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Duplicate Content Solutions & The Canonical Tag

June 2, 2009
SMX Advanced

Now that we’ve gotten the bugs out, it’s time to get technical! Watch as my head spins. Actually, Stephan Spencer is on this panel which means I may actually throw up from the knowledge overload he’s famous for throwing out. Get those motion sickness bags ready, this should be fun!
Alex Bennert is moderating a panel [...]

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The Internet Marketer’s Tool Belt

April 22, 2009
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Over the past couple of months I’ve added several new tools to my Internet marketer’s tool belt. Some of these tools aren’t new, but they are new for me. Others are brand new, but they’ve already worked their way into my daily routine. I thought I’d give you a sneak peak into these recent additions [...]

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Three Easy Ways to Geotarget Your Search Results

April 2, 2009
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We’re here sitting in sunny (read: humid) Ft. Lauderdale and the subject of geotargeting came up. Why? Because we’re trying to find a spa to go to later, a place to go eat, cute places to shop…and all our results are different. Google knows we’re in Florida.
It’s not such a big deal for us, but [...]

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Big Brands Are What’s Wrong With America

March 23, 2009
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scoble (v): To cry, whine, or bitch about not receiving something you didn’t deserve in the first place. As in, “He totally Robert Scoble’d about it” or “I stopped caring once he scobled”.
It’s Monday, I’m about to hop on a train to liveblog SES NY and big brands are scobling. Shoot me in [...]

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There’s More To Life Than Links & Sex

March 4, 2009
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There are a few posts I’ve written in my career where I think to myself, “this probably isn’t going to go well. I should just shut up.” This is one of them. Only I’m not going to shut up. Not that this should surprise you.
As people often like to lovingly point out to me, [...]

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Is Google Using Brands To Get to Content Producers?

February 25, 2009
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Head to SEO Book.
Aaron Wall has written the best post on search I’ve read in a long time. The post deals with the new emphasis Google is placing on brands and the algorithm update that quietly took place on Jan. 18 without much attention at all.
In his post, Aaron shows pretty strong evidence that Google [...]

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