SEO

Well, we’re up to the 11th day of Christmas – the ole ‘11 Pipers Piping’. So, no better time than now to talk about the pipe when used as a Regular Expression and how to use it to your Google Analytics advantage. What are Regular Expressions? Regular Expressions are text patterns that can contain combinations [...]

Hiring a search engine optimization (SEO) agency is sort of like hiring a mechanic. Most of us don’t have the knowledge to work on our car and keep it running on our own. We simply put gas in the car and it goes, and when it doesn’t go, we take it to someone who can [...]

Even with a background in Cultural Anthropology, I occasionally catch myself thinking about SEO from an ethnocentric point of view. For the most part, the clients I work with are focused on a domestic audience, and so I may only need to account for slight differences in accessibility and keyword phrasing. But upon taking a [...]

You’re checking your client’s analytics and you see traffic has increased steadily. You’ve pushed some of their key pages up in the Google SERPs, you’ve optimized their content for both readability and keyword usage, and you’ve built up their social profiles. It’s great and you couldn’t be more proud of the work you’ve accomplished. But, [...]