SEO

With the search engine optimization landscape getting more complex and more competitive every day, there’s a lot for business owners, marketers and even SEOs to stay up-to-date on. This corner of the Outspoken Media blog is designed to help you do just that. Whether it’s what’s happening in the way of personalization, Universal and blended search, technical SEO best practices, link development or another facet of this growing disciple, we’re here to keep you covered. Use this section as your compass as we delve into high-level and advanced SEO tutorials, guides, theories and more to help give back to the SEO community and educate a new breed of SEOs.

To help get you started, we recommend you check out our posts on:

If you have suggestions for posts we should do or techniques you’d like to see covered, please feel free to contact us and let us know. Or, if you’re interested in hiring an SEO consulting company or talking to us about our SEO Audits, feel free to contact us about that, too. We’d love to show you how to become outspoken.

SEO Tramp Stamp: Not Quality Link Building

April 25, 2012

There comes a time in every link builder’s career when a technique comes to mind that just seems too good to be true. It may seem so damn simple you can hardly keep it contained. If it seems a little suspect though, it probably is, and it won’t end well. Just yesterday, Search Engine Land [...]

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Getting to Know Your Bots: Robots.txt 101

April 23, 2012

It’s Monday and that means it’s time to get fired up about the week. What better way to kick things off than with a quick conversation about robots?! Yes, ROBOTS! Not our friendly bot in the picture though, I’m talking about your robots.txt file. Wait, don’t panic! It’s ok if you don’t know what the [...]

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Link Building Strategies Spreadsheet

April 11, 2012

Want something free that will help your link building? Great, because we put together something we’re proud of and want to share it. Here’s a quick video on what exactly the link building strategies spreadsheet is:

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After Linklove Boston 2012: What’s Next?

April 6, 2012

It has been a few days since my first-ever conference as an Outspoken Media employee, and first-ever Distilled conference. Now that we’ve had countless conversations about the stellar content presented at LinkLove, it’s time to get busy using the knowledge we gained. If you haven’t been able to attend a LinkLove conference, add it to [...]

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Be Heard. Take the 2012 SEOmoz Industry Survey

March 22, 2012

Hey, hey, ladies and gents, guess what? SEOmoz is asking for your help today. Actually, they’re asking for your brain. Don’t worry, the latter requires far less sweating and/or moving heavy furniture up stairs. Over on the SEOmoz blog, Rand has sent live the 2012 SEO Industry Survey, which he’s asking Internet marketers to take a little time [...]

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Demystifying Schemas for Food Bloggers

March 21, 2012

There are two things in this world I will never stop loving: food and schemas (sorry, husband). I’ve been a self-proclaimed pseudo-foodie for quite some time now, involving myself with the local food blogging and Yelping community to their chagrin as much as possible. Through those relationships, I’ve realized the knowledge I take for granted, [...]

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Is An Over-Optimization Penalty Coming For You?

March 19, 2012

One of the big news pieces to come out of SXSW was from the Dear Google & Bing: Help Me Rank Better! panel, which featured search favorites Matt Cutts, Duane Forrester and Danny Sullivan sitting down for a chatty Q&A session. Everything was running nicely until a gentleman asked a pretty pointed question. He wanted [...]

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Brainstorming Link Pitches with the Five Ws

March 13, 2012

In second grade we learned about Who, What, Where, When, and Why. I remember we were given short stories to dissect and then it was up to us to identify all the different parts. Who was the subject? What was the basic plot? Why was it happening? Etc. It was a simple exercise even back [...]

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The 6 Hidden Identities of an SEO Consultant

March 8, 2012

Rhea and I were having a conversation about our business recently when the topic of vendor vs. consultant was brought up. I can’t speak for Rhea but I’m not sure I had ever really thought about the difference. Luckily for me, there was a third-party present who was able to perfectly put it into terminology [...]

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What Was Your Defining SEO Career Moment?

March 6, 2012

Someone asked me yesterday about my “defining SEO moment”.  Essentially, they wanted to know how I got *here* and what decision or moment stands out in mind as being “key” to everything that has happened since. I thought about it for awhile and, in doing so, realized that there have truthfully been a lot of [...]

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