Our Blog

SEO


At Outspoken Media, we’re known for a couple of things professionally, but arguably the biggest is our experience and knowledge of search engine optimization (SEO). Years ago SEO was often a simple, technical process combined with some creative and content best practices. Then the adoption and accessibility of computers and the internet grew and grew! Just like Google, we’ve had to embrace the growth of many new areas in search—mobile devices, security challenges, social media usage, a thirst for personalized and wearable solutions, and much more.

Our team of SEO consultants evolved into complex digital marketers as we introduced more PR professionals, journalists, writers, designers, developers, and traditional marketers to the team. However, those areas were always put into the lens of SEO—how does this contribute to a user’s ability to find and engage with brands online?

There are still SEO best practices, tools, and techniques that are used in the process of optimizing a brand’s digital assets for search. We’ll continue to share those on the blog as well as the latest innovations in search you need to be aware of from algorithmic updates to cutting edge methodologies and perspectives that can shape the digital future and success of your brand.

Feeling uncertain about all of this SEO stuff? Consider hiring an SEO consulting company or talk to us about our SEO Audits to better understand potential opportunities and gaps on your website(s).

Jan 21

A Guest Post on the Death of Guest Posting

by Ryan Jones

If you haven’t heard yet, Matt Cutts just issued a decree that guest blogging is done, essentially killing another popular
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in SEO
Oct 16

Survey Results: Educational Background of Digital Marketers & SEOs Revealed

by Rhea Drysdale

Ever wonder how most of the industry stumbled into this field? I certainly have, because I’m always looking for exceptional
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in SEO
Aug 29

Google Wants You to Out Good Sites. Really!

by Rhea Drysdale

Yesterday, Google’s Head of Web Spam, Matt Cutts, shared a link to a simple Docs survey where they’re asking webmasters
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in SEO
Mar 7

SEOmoz Launches Fresh Web Explorer: Brand Management Game Changer

by Rhea Drysdale

I had a chance to speak with Matthew Brown in email after yesterday’s launch of the Fresh Web Explorer from
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in SEO
Feb 15

Clients: Ask the Wrong Questions, They Do

by Michael Cottam

Sometimes we care about the wrong things, especially when it comes to an SEO audit, or link building. We’ve trusted
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in SEO
Dec 12

The New SEO Glossary: Say Goodbye to Link Condoms & Juice

by Amanda King

The SEO industry is full of acronyms, abbreviations, and industry-wide inside jokes. There are other publications that have extensively covered
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in SEO
Nov 27

3 Common Roadblocks to “RCS”

by Philip Bryant

Due to Google’s Penguin and Panda updates, SEOs shifted their focus from traditional link-building schemes to more robust content-based search
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in SEO
Nov 16

(Link)Build a Relationship in 15 Minutes a Day

by Amanda King

Perhaps the newest buzzword in SEO is “relationship building.” It’s not about link building anymore-it’s about the relationship. And while
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in SEO
Nov 14

Does Your Board of Directors Get SEO?

by Rhea Drysdale

Recently, I joined my first Board of Directors at Vanderheyden, a New York family services organization, and I was faced
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in SEO
Sep 18

Wait, why are you measuring that?

by Ryan Jones

Ryan Jones is a wicked smart SEO who works with SapientNitro and rants on his personal blog (dotCult) about all
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in SEO
Sep 4

6 Deadly Sins of Data Visualization

by Ian Lurie

We hope you had a beautiful end to the summer this Labor Day weekend! In upstate New York we’re already
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in SEO
Aug 27

Make Your International Visitors Feel Welcome

by Zeph Snapp

Hi guys! We’re “under construction” with a new design and brand. Rather than letting the blog go quiet for a
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in SEO