Category: SEO

With the search engine optimization landscape getting more complex and more competitive every day, there’s a lot for business owners, marketers and even SEOs to stay up-to-date on. This corner of the Outspoken Media blog is designed to help you do just that. Whether it’s what’s happening in the way of personalization, Universal and blended search, technical SEO best practices, link development or another facet of this growing disciple, we’re here to keep you covered. Use this section as your compass as we delve into high-level and advanced SEO tutorials, guides, theories and more to help give back to the SEO community and educate a new breed of SEOs.

To help get you started, we recommend you check out our posts on:

10 Things EVERYONE Should Know About SEO in 2011
What to Look For When Hiring A Link Builder
SEO Mistakes That Just Make You Look Dumb
SEO Audits: What You Need to Know
Small Business SEO: How To Launch That Web Site

If you have suggestions for posts we should do or techniques you’d like to see covered, please feel free to contact us and let us know. Or, if you’re interested in hiring an SEO consulting company or talking to us about our SEO Audits, feel free to contact us about that, too. We’d love to show you how to become outspoken.


  • If you haven’t heard yet, Matt Cutts just issued a decree that guest blogging is done, essentially killing another popular SEO tactic. Consider this my official guest post on the demise of guest posting. Yes, this also makes me part of the reason why (as Matt says) we can’t have nice things in the SEO…Read More

  • Yesterday, Google’s Head of Web Spam, Matt Cutts, shared a link to a simple Docs survey where they’re asking webmasters to report high-quality small sites that you think should rank better. Yes, you heard that right. They want to know about GOOD sites! If there's a small website that you think should be doing better…Read More

  • Sometimes we care about the wrong things, especially when it comes to an SEO audit, or link building. We’ve trusted the wrong company and been burned, or heard enough war stories that we’re super cautious about who we’re going to get into bed with for our search marketing needs. How do you find an SEO…Read More

  • The SEO industry is full of acronyms, abbreviations, and industry-wide inside jokes. There are other publications that have extensively covered what SEO industry jargon means and how to interpret it–that isn’t my goal here. The elephant in the room for any SEO firm or individual consultant is that SEO has a massive reputation problem. The…Read More

  • Due to Google’s Penguin and Panda updates, SEOs shifted their focus from traditional link-building schemes to more robust content-based search strategies. While there was a bit of industry turmoil directly following those major updates, the industry pulled through as strong as ever due to the insight, creativity, and resourcefulness of its members. Wil Reynolds was…Read More

  • Perhaps the newest buzzword in SEO is “relationship building.” It’s not about link building anymore-it’s about the relationship. And while I don’t disagree, it is very easy to start tab jumping or fall into Twitter and not accomplish what you wanted to in the first place: getting this person’s attention. While there are numerous industry…Read More

  • Recently, I joined my first Board of Directors at Vanderheyden, a New York family services organization, and I was faced with the massive question of–what’s my role?! I knew that the organization needed help with social media and their web presence, but while pouring over meeting minutes on compliance, new client intake, real estate, budgets…Read More

  • Ryan Jones is a wicked smart SEO who works with SapientNitro and rants on his personal blog (dotCult) about all things SEO, Penguin, and analytics. He’s one of the most “outspoken” marketers we know and Rhea will be moderating a panel with Ryan at the upcoming SMX East conference, October 2nd-4th in Manhattan. We hope…Read More