At Outspoken Media, we’re known for a couple of things professionally, but arguably the biggest is our experience and knowledge of search engine optimization (SEO). Years ago SEO was often a simple, technical process combined with some creative and content best practices. Then the adoption and accessibility of computers and the internet grew and grew! Just like Google, we’ve had to embrace the growth of many new areas in search—mobile devices, security challenges, social media usage, a thirst for personalized and wearable solutions, and much more.
Our team of SEO consultants evolved into complex digital marketers as we introduced more PR professionals, journalists, writers, designers, developers, and traditional marketers to the team. However, those areas were always put into the lens of SEO—how does this contribute to a user’s ability to find and engage with brands online?
There are still SEO best practices, tools, and techniques that are used in the process of optimizing a brand’s digital assets for search. We’ll continue to share those on the blog as well as the latest innovations in search you need to be aware of from algorithmic updates to cutting edge methodologies and perspectives that can shape the digital future and success of your brand.
Feeling uncertain about all of this SEO stuff? Consider hiring an SEO consulting company or talk to us about our SEO Audits to better understand potential opportunities and gaps on your website(s).