Internet Marketing Conferences

One thing Outspoken Media prides itself is giving back to the search community by speaking and liveblogging major search conferences. By early 2010, Outspoken Media provided coverage of more than 100 conference sessions, helping search marketers stay up-to-date on the latest search tactics even when they couldn’t make the conference themselves. This industry was founded on the sharing of information and that spirit is alive and well at Outspoken Media.

Though we may be a tad biased, we don’t think anyone does liveblogging coverage like we do. We're known for it. We excel at it. And you won't get coverage as in-depth or as entertaining as ours anywhere else on the Web. This section also gives you access to two of this industry's most engaging and well-respected speakers -- Rae Hoffman and Rhea Drysdale. So if you're serious about search marketing but can't make it to the big event, make sure you tune in here to get the truth about what's going on.

Our upcoming speaking and liveblogging schedule for 2010:

Affiliate Summit East
August 15-17, 2010 | New York City, NY | Speaking & Liveblogging
SMX East
October 4-6, 2010 | New York City, NY | Speaking & Liveblogging
DN Cruise
October 11-15, 2010 | Speaking
Blogworld Expo
October 15-16, 2010 | Las Vegas, NV | Liveblogging
SES Chicago
October 18-22, 2010 | Chicago, IL | Speaking
Pubcon Las Vegas
November 8-11, 2010 | Las Vegas, NV | Speaking & Liveblogging

If you'd like to talk to us about our training and speaking services">training and speaking services, or about covering an event, please drop us a line and let us know.

Affiliate Platforming: How to Attract & Retain Audiences

August 17, 2010

Well, we made it! It’s the final session of Affiliate Summit East and I can’t think of a better way to end it then with a presentation from social media golden boy (and fancy pants) Scott Stratten. Scott’s been in NYC for two weeks. He’s staying in Chelsea market. On Saturday he was wondering what [...]

Read the full article →

Implementing a Successful Coupon Strategy

August 17, 2010

Hey! Time for another quick and dirty 20 minute session. This time Travis Cox is up to talk about coupon strategies. Let’s not waste time. A year ago they implemented a new coupon strategy at his company, ICON Health & Fitness. Here’s a look at how they did it and what worked. Why have a [...]

Read the full article →

Curation. Can you Filter Free Content

August 17, 2010

Hey, hey! Steve Rosenbaum is up to talk about content curation and this session is slated as only being 20 minutes long. That means we’re going to BLOW through this. Oh goodie, goodie! :) His goal is for us to leave saying this is the best session we’ve attended all show. He also says we [...]

Read the full article →

Opening Keynote with Jim Kukral

August 17, 2010

Good morning my studious friends! It’s Day 3 of Affiliate Summit East. That means by today you’re probably a little sluggish, a little tired and a little fried from information overload. Well, TOO BAD! We still have a whole other day at the show so grab some coffee and stay with us! To kick things [...]

Read the full article →

Crowdsource Your Success

August 16, 2010

Stay with me, guys! We have one more session to close out Day 2 of Affiliate Summit. But don’t worry, we’ll back tomorrow with more coverage than you can shake a stick out…whatever in the world that means. Right now we have Matt Mickiewicz who’s going to talk a bit about crowdsourcing and how you [...]

Read the full article →

Facebook Advertising From Soup To Nuts

August 16, 2010

Hey, hey, crazy people. I’m back from lunch (mmm calamari) and ready to hear Shoemoney unleash some crazy Facebook tips. I’ve had the opportunity to listen to Jeremy chat on this subject before so I know today is going to be good. He’s getting ready so if you’re all set at home, let’s go! Jeremy’s [...]

Read the full article →

Link Building Victories and Failures

August 16, 2010

Oh, hai. How’s your afternoon going? My Dell just spent the past 20 minutes as a dead black screen. There were tears. And screen flicking. And frantic BBMs to Rae screaming MAYDAY, MAYDAY. Sigh. It seems to be semi-running now so lets just cross our fingers. When I get back, I’ll be crossing a sledehammper. [...]

Read the full article →

Opening Keynote with Frankie Luntz

August 16, 2010

Goood morning, friends! We’re back at Affiliate Summit East today so make sure you stay tuned right here for all the action and gossip that’s going on at the show. I mean, it’s Monday so you’re just avoiding work anyway, right? That’s what I thought. Okay, we’re kicking things off with a good old fashioned [...]

Read the full article →

Simplify the Web to Achieve Your Goals

August 15, 2010

Hey, hey, happy people! One more session and the first day of Affiliate Summit is already behind us. Can you believe it? Luckily, this should be a good one. Up on stage we have controversial Thesis hottie Chris Pearson. He’s rocking his Vibram FiveFingers which is keeping me amused. I’ve never seen someone wear those [...]

Read the full article →

Leveraging Profits Through Social Media Connections

August 15, 2010

So I have a question. How do you know when hypothermia has set in? Is chattering teeth and turning blue a sign? You’d think by now I’d start showing up to these things in sweatpants and a hoodie but I always have the urge to dress like a girl…which means, holy moly, I’m freezing. Gah! [...]

Read the full article →

Fast Track Your Business with Outsourcing

August 15, 2010

Good afternoon and happy Sunday! We’re coming to you live from Affiliate Summit East where I’ll be hanging out through Tuesday. This is the place you’ll want to visit for liveblogging coverage and updates from the show. So just keep hitting refresh and we’ll keep you informed and entertained all day. Up first we have [...]

Read the full article →

OSM’s Schedule For Affiliate Summit East 2010

August 2, 2010

Oh, it’s that time, Friends. No, no, not August. It’s almost time to head down to the next big marketing conference to meet new friends, share some knowledge, and generally cause a ruckus. This time it’s Affiliate Summit East that is just two weeks away and Rae and myself who will be making the journey. [...]

Read the full article →

…Not So Much SMX Liveblogging After All

June 7, 2010

Those that follow me on Twitter may be aware that I injured myself on Friday afternoon. I had hoped that spending the weekend flat on my back with a heating pad would allow me to walk upright by Monday so that I could fly to Seattle for SMX Advanced. Unfortunately, that wasn’t the case. I’m [...]

Read the full article →

SMX Advanced 2010 Coverage Schedule

May 24, 2010

Hello, Friends! It’s Monday. And I’m sorry for that. But just think, soon it will be Tuesday. And Tuesday is really just the gateway drug for Friday. It’s almost the weekend! W00t! We’re getting ready for conference time again. Two weeks from today, Rae and I will be headed to Seattle for the great SMX [...]

Read the full article →

How to Get Social ROI from Internet Marketing Conferences

May 19, 2010

Thumbnail image for How to Get Social ROI from Internet Marketing Conferences

I’ve attended quite a few conferences in the last few weeks… in fact, I flew home from a long traveling stint where I spoke at Search and Social Summit and Search Exchange last night. And at both of those conferences I noticed something… quite a few people in our industry have a hard time figuring [...]

Read the full article →

Where Is Outspoken Media This Summer?

May 17, 2010

Good morning, world! Do you know what time it is? It’s Summer time! Okay, well, it’s almost Summer time. And that means we’re about to kick off yet another conference surge filled with search shows, clever speakers and lots and lots of liveblogging. With that in mind and with Rae, Rhea and myself all currently [...]

Read the full article →

Lessons from a First Time Speaker

April 27, 2010

I recently spoke at both Search Marketing Expo Toronto and Pubcon South in Dallas. Now, neither was my first time speaking in front of people. I’m a three-time bridesmaid, you know, so I’m getting pretty used to speaking in front of 200 strangers. Father of the Bride’s drunk relatives? No problem. However, this was my [...]

Read the full article →

Search, PR and the Social Butterfly

March 25, 2010

Oh. Em. Gee! It’s the last session of the lasts day and I’m both sad and excited at the same time. Sad that I have to leave my cool new friends but excited that I maybe actually get to eat something today. Because I haven’t eaten since, well, I don’t even know. I’m sorry, tummy. [...]

Read the full article →

Social & the Marketing Mix

March 25, 2010

Hang in there, folks. We’ve got TWO more sessions to go before SES NY 2010 goes into the record books. I can already feel the carpal tunnel in my hands and wrists screaming at me. Hopefully, they’ll shut up long enough for me to finish this thing up. I aint no quitter. Okay up on [...]

Read the full article →

The Business Value of Social Media

March 25, 2010

Mel Carson is moderating speakers Harry J. Gold, Robyn Raybould, Mari Luangrath and Chris Winfield. I’m out of breath because they moved this session and didn’t tell anyone. Oh, and then they put in the farthest room in the whole world. And then my computer wouldn’t turn on. It’s been a tough afternoon. However, here’s [...]

Read the full article →

PPC or SEO? The Ultimate Search Marketing Battle

March 25, 2010

Howdy, folks! Still hanging in there? I sure hope so because we have Andy Atkins-Krüger moderating a star-studded line up of Todd Friesen, Brad Geddes, Rand Fishkin, Rhian Ryan and our own Rae Hoffman. This is sure to get sexy. Here are the teams: Rhian: PPC. She thinks PPC rocks. Todd: SEO. He’s been doing [...]

Read the full article →

Morning Keynote – The Evolution of Search: End Users Signal The Way

March 25, 2010

Good morning, folks! It’s Day 3 here at Search Engine Strategies New York and I am just a little bit punchy. Hopefully this coffee will get me settled, otherwise today is going to be very amusing indeed. SES is finally rocking some awesome tunes and they’re almost loud enough to dance to. Oh well. Just [...]

Read the full article →

SEO Super Tools

March 24, 2010

This session is PACKED. With all caps. I have a feeling my hands are going to especially hurt after these gentleman get through unleashing some serious knowledge. So let’s just do it. Christine Churchill is moderating Dixon Jones, Dave Snyder, David Naylor, Wil Reynolds, and Bruce Clay. Don’t worry, we’ll get through this together. First [...]

Read the full article →

Storyteller Marketing: The Art of Storytelling Matches Up With the Business of Marketing

March 24, 2010

Welcome back, friends. We’re going to talk about storytelling. With us are Stewart Quealy moderating speakers Joshua Palau, Dana Todd, and Brian Lewis. I’m tired. And thank you to all of you who TOLD me I look tired. That makes me feel wonderful. Truly. I’ve eaten nothing but chocolate today. Oh. Brian Lewis is up [...]

Read the full article →

Automating Twitter

March 24, 2010

You’re back! Awesome. So are we. I have a feeling this one may get pretty good. And by “good”, I mean “rowdy” and by “rowdy” I mean that I may get even more snarky than usual. Because automation makes me throw things. But we’ll see how this goes. I promise not to hit anyone with [...]

Read the full article →

Keynote Panel – Video: The Next Digital Marketing Frontier

March 24, 2010

Hey, hey! I hope you guys took a break for lunch. I did not which means I will be REALLY personable in about two hours. I apologize now. Up on stage Zach Rodgers is moderating Rachel Scotto, Baljeet Singh, Ian Schafer, and Terrence Kelleman. I wonder if they’re as cold as I am? Because I’m [...]

Read the full article →

Social and Search: Integrating Social Media and Search to Drive the Brand

March 24, 2010

We’re back and getting ready to talk about social media. And search. Okay, we’re going to talk about integrating the two, which is, of course, all the rage these days. Up on stage we have Leslie Reiser, Crispin Sheridan, Rebecca Lieb, Patricia Neuray, and Katrina Gosek. We’re getting right to the action so no clever [...]

Read the full article →

Be Awesome: Ideas for Approaching Search Analytics Differently

March 24, 2010

Good morning, folks! Today is a big day. We will have seven sessions coming to you live from SES NYC. That’s right, SEVEN! We’re starting off with a keynote from Avinash Kaushik on how to be awesome. I think, that’s what it’s about. I’m a little intoxicated after a truffle incident. There’s also a giant [...]

Read the full article →

Augmented Reality: It’s a Brave New World

March 23, 2010

Hello, hello! Last session of Day 1. Are you ready for this? My growling stomach is telling me that I am. I think we’re in store for a good time, though. This sounds like it’s going to be a great session. Chris Winfield is moderating speakers Cindy Krum, Dana Farbo, Rachel Pasqua, Howard Ogden, and [...]

Read the full article →

Pushing Content via XML, RSS & Site Maps

March 23, 2010

Oh dear. I’m still trying to recover from the giggle fit that was last session. Deep breaths, Friends, deep breaths. Okay. The Owl City they’re playing in the room is helping. What’s more calming than Owl City? Only naps, that’s what. Up on stage Lee Odden is moderating speakers Amanda Watlington, Daron Babin, and Brian [...]

Read the full article →

Keynote Panel: Search Marketing: Analyze This

March 23, 2010

Hola, kids! We’re back in action for an afternoon keynote. SES is all about the afternoon keynote, after all. Up on stage we have Henry Blodget moderating the likes of Erika D. Brown, Jonathan Blum, and Brad Hill. It’s z0mg-freezing in here so lets get started or my fingers may fall off. And that would [...]

Read the full article →

SEO Performance Marketing

March 23, 2010

We are back from lunch! Did you eat? I had a cookie. It was pretty okay as far as cookies go. What I did not get to do was eat a bunch of power so I’m hoping my laptop makes it through til the end of the day. [Dear SES, tables and power strips make [...]

Read the full article →

Digital Asset Optimization

March 23, 2010

And we’re back in action. Did you read the morning keynote coverage already? Wasn’t it awesome. David Meerman Scott really rocked it, in my humble blogger opinion. Okay, up next we have Richard Zwicky moderating speakers Josh Cobb, Chris Boggs, Mark Knowles, and Lee Odden. That means I should probably stop rocking out to the [...]

Read the full article →

Opening Keynote with David Meerman Scott

March 23, 2010

Hey party people! I hope you’ve had your coffee (I HAVE! CAN YOU TELL?) because we’re here in New York City about to kick off Search Engine Strategies. What’s that? You’re not quite ready yet? Here, listen to this. Now are you ready? Yeeeeeah you are! We’re kicking things off with a keynote from David [...]

Read the full article →

Liveblogging, Speaking Schedule for SESNY 2010

March 16, 2010

It’s time to do it all again! Though it seems like SMX West is just barely behind us (cause, well, it is) it’s time to focus our eyes on another great search conference. A week from today, both Rae and myself will be headed down to Search Engine Strategies New York to blog, speak, and, [...]

Read the full article →

Social Media, Search & Reputation Management

March 4, 2010

It’s the last session! Can you believe it? Let’s just do this, shall we? Up on stage we have big-mouthed Vanessa Fox (she knows she deserved it), Tarla Cummings, Rhea Drysdale, Conrad Saam, and Matt Tuens. Outspoken’s very own Rhea is up first. Everyone please clap where you are.

Read the full article →

Ask The SEOs

March 4, 2010

Stay with us, folks! Only two more sessions and SMX West will be one for the record books. The next session is always a fun one because it’s straight Q&A with some of the best and most trusted minds in the field. This time around Danny Sullivan will be moderating an all-star panel with Greg [...]

Read the full article →

Ask The Search Engines

March 4, 2010

Hey, hey, a little more time for teh wit and teh banter… unfortunately my brain is melted so you still don’t get any. SUCKA! I’m in the coldest room in the world which will only get more cold as the search engine reps stonewall the audience with non-answers. I’m kidding. Only not really. I don’t [...]

Read the full article →

Bringing SEO In House: How To Be Successful!

March 4, 2010

After a VERY quick break we are back in action. Speaking we have Jessica Bowman, Laura Lippay, Michael Martin, and Everett Sizemore. There’s no banter as Everett Sizemore hops right in because we’re a little behind. Okay, fine, a little banter. Fun story: According to a few people, Everett and I were standing next to [...]

Read the full article →

Keynote – The State of The Search Union

March 4, 2010

Good morning, everyone! It’s the final day here at SMX so everyone’s running around just a tad slower than they were the previous days. That means less banter, but perhaps more snarky remarks when the delirium finally takes over my fragile body. You want to hear something cool? Last night I got to meet George [...]

Read the full article →

60 Minutes Per Day For Social Media Success

March 3, 2010

Hey, hey! It is the LAST session of Day 2. Congrats on sticking with us. I can’t lie. I can feel myself starting to drag a bit here. Totally counting on this social media session to be high-energy and stir up the juices. I have faith it will. Up on stage we have Jennifer Laycock, [...]

Read the full article →

Industrial Strength SEO

March 3, 2010

We. Are. Back! I hope you are, too. I just grabbed a handful of M&Ms from Dana Lookadoo and some dark chocolate Hershey kisses from Jonah Stein. My mother will be happy to know that my chocolate diet at SMX continues. Sugar highs, FTW! Muahaha! The very-sick Vanessa Fox is back moderating speakers Eric Enge, [...]

Read the full article →

Free Ways To Market On Facebook

March 3, 2010

And we’re back! Lunch was delicious but now it’s time to hop right into the sessions. Up on stage we have Danny Sullivan moderating speakers Greg Finn, Jon Fougner, Bill Parkes, and Tony Wright. Danny’s enjoying giving me a hard today about which sessions I’m blogging and which I’m not. Seems when I don’t blog [...]

Read the full article →

Diagnosing Technical SEO Issues

March 3, 2010

So, this is probably going to hurt. Me, not you. I always pick the technical panels because I think you guys will find them most interesting… but I forget that I am not a technical SEO so trying to decipher the slides is often like performing brain surgery… on a rock. A very sick Vanessa [...]

Read the full article →

Keynote – An Insider’s Look At Google Research

March 3, 2010

Hey, hey, morning people! If you’re back with us from yesterday, welcome back! Or, if you just found us, we’re glad you’re here! It’s Day 2 at SMX West and I’m seated up in the front row getting ready for the keynote to begin. The awesome Matt McGee is seated to my left with his [...]

Read the full article →

Keyword Research: Beyond The Ordinary

March 2, 2010

Okay, we’re about to hop in and talk keywords. Ready? Of course you are! Jennifer Laycock is moderating this one with speakers Christine Churchill, Alex Cohen, Cady Condyles, Stoney deGeyter, and Taylor Pratt. I’m hoping Jennifer doesn’t start taunting me with pancakes again. She’s been talking about them for days because she knows I can’t [...]

Read the full article →

Mobile Search Apps & Opportunities

March 2, 2010

Hey, hey, Friends! We’re back from lunch. The chocolate cake was delicious. I’m sure the rest of the lunch was yummy, as well, but I was mostly here for the cake. And the cookies. Cake and cookies. Up on stage we have Greg Sterling moderating speakers Cindy Krum, Michael Martin, Bryson Meunier, and Matt Siltala. [...]

Read the full article →

Real Time Search & The Major Search Engines

March 2, 2010

We’re back in action here in Santa Clara! It’s time to talk about real-time search and how the engines are handling it. Will it ever stop enabling real-time spam. What’s the deal and what are the engines doing to make it useful? How can marketers get their content to show up? That’s what we’re gonna [...]

Read the full article →

Keynote Conversation: Microsoft CEO Steve Ballmer at SMX

March 2, 2010

Good morning, SANTA CLARA! Sorry, I’m super hyped. So hyped that I was waiting outside the keynote room at 7:45am because I knew they were opening the doors up at 8am for a 9am keynote. Yeah, I’m THAT girl, but I do it all for you. It’s because I pretty much love you. And because [...]

Read the full article →

11 People I Don’t Want To Meet At SMX West

February 26, 2010

On Monday, Rhea, Rae and I will all be heading to Santa Clara to attend, speak and liveblog the annual SMX West show. I’m excited. I’m mostly excited to meet lots of new people and reconnect with old friends. If you’re only familiar with Online Lisa, you may be surprised to know that Real Life [...]

Read the full article →

SMX West 2010 Speaking & Liveblogging Schedule

February 16, 2010

It’s snowing really prettily outside right now. It’s kind of hard to concentrate on anything else. Wait? Why are we here? Oh yes, SMX West is only two weeks away! Are you getting excited yet? I am! We all have our personal favorite shows and I’m being sincere when I say that SMX West is [...]

Read the full article →

Pubcon Smackdown Session

November 12, 2009

It’s the last session of Pubcon. I have absolutely no idea what to expect here. I just know that they’re playing some old school Billy Joel and that makes me very happy. Very, very happy. Matt Cutts is up on stage. Nathan Buggia is listed as being the Bing dude…but that’s not Nathan on stage. [...]

Read the full article →

Competitive Intelligence: Know Thy Competitor Well

November 12, 2009

HEY! Sorry. Just making sure you’re still paying attention. We’re gearing up to hear some sketchy folks talk about being sketchy and tracking other sketchy people on the Internet. Leading the crazy are Michael Gray, Michael Streko, Matt Siltala, and Andy Beal. Michael Gray and Michael Streko on the same panel. [nervous chuckle] Let’s, um, [...]

Read the full article →

Online Brand Management Strategies

November 12, 2009

There’s literally zero minutes between sessions and ALL the sessions are running over and starting late so….we’re just hopping right in there. I also still feel like I might die, in case you were wondering up. Michael Dorausch is threatening to Lysol the table if I don’t stop coughing and sniffling. No love for the [...]

Read the full article →

Linkfluence: How to Buy Links With Maximum Juice and Minimum Risk

November 12, 2009

I’m dizzy. Oh noes. Stupid Vegas flu of death. This should be a good panel. We have nice list of characters all set to talk about links and how to get them, buy them, and love them in a way that won’t get you smack in the face by Google. With a brick. Up on [...]

Read the full article →

Keynote with Bob Brisco of Internet Brands

November 12, 2009

Helllooo, party people. You still with me? We up and alert today? I hope so! It’s Day 3 of PubCon and we have some hot keynote goodness coming up. This time around we have Bob Brisco of Internet Brands, Inc. Not totally sure what Internet Brands does but I think we’re about to find out. [...]

Read the full article →

SEO and Viral Tactics on a Shoestring Budget

November 11, 2009

Hey, hey, it’s the last session of Day 2. Hang with me people. We’re going to talk about how to do cool stuff with a college kid’s budget. Remember those days? When you survived on Ramen, Pop Tarts and a healthy diet of self-rightousnes? Those were the days, my friends. Those. Were. The days. Leading [...]

Read the full article →

Post Mortem-Banned Site Forensics

November 11, 2009

Time to talk about dead and bad things. Which is appropriate, considering I may die a bad death in a moment. I’ll keep you posted. [cough, sniffles] Up on stage we have Michael Stebbins, Roger Montti, and Michael Gray. No banter. Let’s just talk about banned Web sites. Because really, what’s more fun than banned [...]

Read the full article →

Social Media & Press Relations

November 11, 2009

Lunch was delicious. I had pizza. What did you all have? Was it good? Okay, we’re going to talk about social media and press relations. Up on stage we have Guillaume Bouchard, Pat Strader, Giovanni Gallucci, and Joanna Lord. I haz no witty banter. Or at least I didn’t. Then Pat Strader delivered me a [...]

Read the full article →

Viral and Video – Two Good Things That Go Great Together

November 11, 2009

I’m hoping that this viral and video session will be so interesting that no one notices all my sniffles. The ridiculously awesome Barry Schwartz is seated to my left blogging, as well. I’m gonna sniffle in his ear and disrupt this Search Engine Roundtable coverage. Muahaha, sabotage! It’s time to talk about viral stuff. I [...]

Read the full article →

Local Search and Mobile Optimization

November 11, 2009

It’s sad that I’m left totally out of breath just from walking up the stairs to this session, right? I know. I’m embarrassed for myself, too. Sad times. But, it’s time to talk about one of my most favorite things in the world – local search. With a bit of mobile added in for flavor. [...]

Read the full article →

Keynote: Vegas Strip Hotel Marketing Departments

November 11, 2009

Goood morning, Vegas! We’re back. We’re live. We’re bringing you the most awesome Pubcon coverage around. You can’t see it, but I’m doing my rock star dance. Actually, I’m not. Because I haven’t recognized ANY of the songs they’re blasting in the keynote area all morning. Other than Billy Joel’s New York State of [...]

Read the full article →

SEO for Multimedia and Rich Media

November 10, 2009

You know what’s fun? When you don’t know if you’re in the right room and you spend 10 minutes praying someone will update the projector. Ah, fun times, fun times. Anyway – We’re back! This time to talk about how to get all your great multimedia to content to rank and help you pull in [...]

Read the full article →

Hot Topics and Trends in the Affiliate Space

November 10, 2009

I hope you got your SEO fill last session because now it’s time to talk about affiliate marketing. And we have some greats. Speaking are Steve Schaffer, Elisabeth Archambault, Rae Hoffman, and Jerry West. Feel free to clap from the comfort and privacy of your own home. I’ll wait. No really. Clap. I have nothing [...]

Read the full article →

Top Shelf SEO: Hot Topics and Trends

November 10, 2009

I hope you all enjoyed lunch. I didn’t eat but I did lose my green apple. Oh yeah, and my wallet. Today ROCKS! Feel free to buy me a drink when you see me. Back at PubCon we have some awesome SEO heavyweights up on stage ready to talk about the hot and sexy world [...]

Read the full article →

Capitalizing on Twitter the Microblogging Revolution

November 10, 2009

We’re jumping right into this one. It’s about TWITTER! Everyone loves Twitter! Speaking we have four fine gentlemen. They have have names. Meet Jon Henshaw, David Snyder, Brian Carter, and Brent Payne. Fun Fact: The scratchy throat I woke up with today (damn smoke in Vegas clubs) as evolved into a really pretty cough. Which [...]

Read the full article →

In-House SEO

November 10, 2009

Okay, I ran here like a crazy person in need of a power outlet. Because…I am a crazy person in need of a power outlet. Luckily, I found one. REJOICE! It’s time to talk in-house SEO with fun people like Chris Hooley, Jessica Bowman, Ash Nallawalla and Alex Bennert. Chris is wearing his The Lisa [...]

Read the full article →

Kickoff Keynote with Tony Hsieh, CEO Zappos

November 10, 2009

Hey, hey, party people! We’re in Vegas for PubCon 2009 and kicking things off with a fresh keynote from Zappos CEO Tony Hsieh. Actually, I’m kicking it off with a green apple, some orange juice and swift kick in the butt for forgetting to charge my laptop last night (50 percent power, For The Fail!). [...]

Read the full article →

PubCon 2009 Liveblogging & Speaking Schedule

November 3, 2009

Thumbnail image for PubCon 2009 Liveblogging & Speaking Schedule

It’s time for one of the biggest and baddest search events of the year – PubCon Las Vegas! Oh yes, baby. I suggest you start hydrating and stocking up on sleep now, because there won’t be any once you arrive. PubCon Las Vegas is a favorite among a lot of folks in the industry. Yes, [...]

Read the full article →

BlogWorld Expo Recap: Day 3

October 17, 2009

Ah, the third annual BlogWorld Expo has come to a close. And it’s sad. However, there were some stellar sessions today, so check out the coverage below. Here’s a bit of what you’ll learn: How Punky Brewster ruined my morning Why Jermaine Dupri rocks How to build influence Who’s forced to sign an NDA because [...]

Read the full article →

BlogWorld Expo Recap: Day 2

October 16, 2009

Robert Scoble is three feet in front of me telling other people how cool he is. Do you see what you’re missing by not being at BlogWorldExpo? :) Kidding aside, we just wrapped up another awesome day here at BlogWorldExpo in Vegas. Below you’ll find some highlights from the standout sessions I covered ranging from [...]

Read the full article →

Outspoken Media Heads to BlogWorld

October 11, 2009

Ah, it seems like it was just a few days ago that I was returning home from liveblogging SMX East – wait, it was… In one of the quickest conference turnarounds ever, I’ll be making the pilgrimage to BlogWorldExpo on Wednesday to reconnect with some of my blogging friends and provide a bit of coverage [...]

Read the full article →

Pumping Up WordPress for SEO

October 7, 2009

So, I didn’t get to have lunch but I sure hope you did. Feel free to let me know how awesome it was down below. My stomach will just have to live vicariously through yours. In session we have the awesome Vanessa Fox moderating speakers Jon Henshaw, Jordan Kasteler, and some chick named Rae Hoffman. Jordan [...]

Read the full article →

Twitter Marketing Tactics

October 7, 2009

So, we’re changing sessions. I was supposed to be in a different one. Pretend you didn’t notice, k? Love you. Twitter’s all the rage and we’re gonna hear from three people who do it better than most. Speaking we have Michael Gray, Chris Winfield and Tamar Weinberg. Chris is also going to serve as moderator. [...]

Read the full article →

Facebook Marketing Tactics

October 7, 2009

I’d like to start off by thanking Danny Sullivan for convincing the session bouncer to let me in the room so I could set up. Apparently bouncer dude wanted to keep me out there forever. Because he hates his life. Remind me to kick him on the way out. Kidding! It’s Day 3, which means [...]

Read the full article →

Evening Forum with Danny Sullivan

October 6, 2009

First off, I’m kind of surprised. We’re doing the Evening Forum with Danny in one of the little rooms and it’s not even filled. Who comes to SMX and skips out on a Danny banter and insight session? Are you people crazy? I hope you all get sick on your drinks. You’re missing out. And [...]

Read the full article →

Ask the Linkbuilders

October 6, 2009

One Q&A session down, one more to go. And this one is all about links. Which is basically like saying it’s all about sex. How to get it, who to have it with, and what to do when you wake up in the morning with a problem. [I'm delirious. Ignore me.] Danny Sullivan is moderating [...]

Read the full article →

Ask the SEOs

October 6, 2009

See, now this session is just going to hurt. At least y’all will get some amusement as I burn my fingertips off trying to keep up. Ready? Come along. Danny Sullivan is moderated a vet panel that includes Greg Boser, Bruce Clay, Vanessa Fox, Todd Friesen, Rae Hoffman, Stephen Spencer and Aaron Wall. Ignore that [...]

Read the full article →

Iran & Michael Jackson – What Marketers Can Learn From How Consumers Search For Current Events

October 6, 2009

We’re back from lunch and done ogling the babies of Tamar Weinberg and Danielle and Chris Winfield. They were cute but search is cuter. [Okay, not really. Vi Winfield is maybe the cutest baby ever. Definitely the most fashionable.] Gordon Hotchkiss is moderating speakers Jeremy Crane, Kristjan Mar Hauksson, Kimbal Musk, and Shari Thurow*. We’re [...]

Read the full article →

Proven Tactics For Targeting Local Searchers

October 6, 2009

The feeling is almost back in my wrists after this morning’s crazy roundtable keynote debate. That means it’s time for more liveblogging. And maybe some more apple juice. Hmm. Anyway! We’re back and Chris Sherman is leading us back through the local sphere with speakers Brian Jurutka and Gregg Stewart. They’re going to present together. [...]

Read the full article →

Keynote – What’s Next In Search

October 6, 2009

Good morning, friends! I hope you’ve had your coffee because we’re jumping straight into this one. Nothing says “I hope you didn’t drink too much last night” like a 9am round table discussion. Oh, and Sheryl Crow. Which is being blasted into the keynote area. Not quite yesterday’s Tubthumpin, but I’ll take it. Chris Sherman [...]

Read the full article →

Ben Huh, CEO Cheezburger Network

October 5, 2009

z0mg, I can haz keynote! Sorry. It’s the last session and I couldn’t help myself. Up on stage we have Chief Cheezburger Ben Huh and Danny Sullivan. This…should be entertaining. Actually, it already is entertaining as Danny is on stage telling jokes and threatening to sing. Danny banter is teh awesome. So is chocolate. But [...]

Read the full article →

Increasing Conversions Through Better Usability

October 5, 2009

What’s up, Internet?! It’s time to talk about usability while I nom on a delicious muffin that I pocketed from breakfast. Muaha, don’t tell anyone I stole but it sure does taste like starved-blogger heaven. Up on stage we have the always awesome Gordon Hotchkiss with speakers Scott Brinker, James Fenelon, Kimberly Krause Berg, and [...]

Read the full article →

Ranking Tactics For Local Search

October 5, 2009

Hey, hey, we’re back from lunch. It was warm and delicious and everything box lunches wish they were. Many thanks to SMX for that. We’re short on banter because I spent a whopping 30 minutes trying to get my Internet to work. Ah, fun. How long til Outspoken provides me with a traveling IT boy? [...]

Read the full article →

Mobile Search Apps & Opportunities

October 5, 2009

Aannd we’re back. I hope you’re good. I just ran into the local search gods. It was pretty exciting. They’re kind of a big deal. Now I’m giddy. Okay, it’s time to get all mobile-friendly and mobile-app’d. Here with us we have moderator Greg Sterling and speakers Scott Dunlap, Michael Martin, Rachel Pasqua and [...]

Read the full article →

Web Analytics You Should Know

October 5, 2009

Good morning, happy people! It’s SMX East time and I’m already giddy on my apple juice. I also just realized I’m sitting so close to the speakers that it’s literally awkward to look at them. Front row seating fail. Hopefully you’re as sugarcoated as I am because we’re ready to go. Let’s do it! Chris [...]

Read the full article →

Liveblogging, Speaking Schedule for SMX East

September 21, 2009

Two weeks from today I’ll be headed down to New York for SMX East with Rae and Rhea. Wait, actually, we’ll already be there stealing hugs and grabbing beers with some our favorite industry people. Awesome! I didn’t get to experience SMX East properly last year (that whole moving cross country thing), so I’m excited [...]

Read the full article →

Where Is Outspoken Media? – September & October Edition

September 15, 2009

Thumbnail image for Where Is Outspoken Media? – September & October Edition

Do you smell that? Do you know what it is? It’s Fall! And the beginning of a SEO conference season. Huzzah! Fall is one of my most favorite times of year. It’s all about leaves and hot cider and pumpkins. It also brings with it an abundance of new conferences to attend and this year [...]

Read the full article →

GeekCast.fm Live!

August 11, 2009

affiliate summit

So, uh, I don’t know how well this is going to go. It’s the very last session of Affiliate Summit East and we have about, oh, I don’t know, 87 speakers on this panel. This should be fun. And by “fun” I mean, “z0mg I’m going to DIE!”. Ready for them all? Here’s the roll [...]

Read the full article →

Hot Topics in Marketing Compliance and Enforcement

August 11, 2009

affiliate summit

Welcome back from lunch! I have a feeling this session is going to be a little heated. Or at least, I’m hoping it will. We’re jumping right into this. Not time for small talk. Speaking we have Jeffrey Greenbaum, Leonard Gordon, David Graff, and Peter Marinello. With me? Okay! Up first is David. There’s been [...]

Read the full article →

Profitable Performance Marketing: More Money for You

August 11, 2009

affiliate summit

…And I just made a mad dash to get here. Fun. Nothing like keynotes that run 30 minutes over and then realizing you’re in the complete wrong room for the next session. Oh yeah, I’m made of Awesome. And fairy dust. We’re gonna talk about profitable performance marketing since that’s the point of all this [...]

Read the full article →

Affiliate Summit Keynote: Peter Shankman

August 11, 2009

affiliate summit

GOOD MORNING, NEW YORK CITY! You awake now? Yeah? Stellar. Our keynote speaker this morning is Peter Shankman and he looks ready to go. He’s hopping around. He’s chatty. He’s threatening the folks in the front row that he’s gonna make fun of them. He’s basically my kind of guy. This is sure to be [...]

Read the full article →

The Conversation Prism v2.0

August 10, 2009

affiliate summit

Alright, People! It’s the last session of Day 2 and I’m pretty sure I can feel my empty stomach eating itself. Do you know what that means? Delirious liveblogging. w00t! However, this session should pretty much be pure awesome for me. Why? Because Brian Solis is here to talk about brand conversations.I know! Only my [...]

Read the full article →

Social Media Marketing For Affiliates

August 10, 2009

affiliate summit

Heya, friends! Hope you’re not too full from lunch because it’s time to snack on some affiliate marketing goodness with the boys who do it better than anyone. Seriously, this panel is just pure sexy. We have Neil Patel, Brent Csutoras, Todd Malicoat and new dad Chris Winfield. Sadly, Chris didn’t bring Vi with him. [...]

Read the full article →

SEO Tools You Can Use Today

August 10, 2009

affiliate summit

My teeth are shattering. That’s how absolutely freezing it is in these session rooms. Teeth. Chattering. So cold. It’s time to talk SEO tools and Wil Reynolds is just the guy to help us do that. Ready for it? Tough. You don’t really have a choice. I was just pretending to be polite. I’m really [...]

Read the full article →

Affiliate Summit East Keynote: Chris Brogan

August 10, 2009

affiliate summit

Morning! I hope you’re feeling a little better than I am this morning. The world is fuzzy. That’s all I’m going to say about that. We’re about to kick off Day 2 of Affiliate Summit with a good old fashioned morning keynote. Jim Kukral is up on stage with Chris Brogan and they both look [...]

Read the full article →

What the Heck Is A Website Nowadays?

August 9, 2009

affiliate summit

Let’s get a hand raise. Who thinks this is the cutest name for a session ever? I KNOW. It’s like I’m at home having a conversation with my father. Assuring him I have a job. And that I’m not starving. And that no, I don’ think I’ll be moving home any time soon. Ah, good [...]

Read the full article →

Igniting Viral Campaigns By Creating Relevant Conversations

August 9, 2009

affiliate summit

Ready for the next one? I am, this is fun! This time we’re going to talk about how to ignite viral campaigns by being relevant. Seems to me that “being relevant” is how you do it. Feel free to leave now and go get yourself some lunch and maybe a cookie. I’m kidding. Move and [...]

Read the full article →

Getting Noticed FAST

August 9, 2009

affiliate summit

So, um, THAT sucked. You’d think since I’ve liveblogged about 27 SES New Yorks in this venue that I’d know the layout and be able to find everything. But no. The hidden concourse level? Who’s ever heard of the hidden concourse level? NOT ME! I hope you’re all having a fantastic afternoon. We are kicking [...]

Read the full article →

Liveblogging Schedule for Affiliate Summit East ’09

July 31, 2009

affiliate summit

I hope NYC is bracing itself, because Affiliate Summit East is right around the corner and we’re about to blow that city up with knowledge and mayhem. Muahaha! I’m super stoked to head down to Affiliate Summit in just over a week. If you’ve haven’t taken a look at the Agenda (shame on you!), it’s [...]

Read the full article →

Mega Session: SEO Vets Take All Comers

June 3, 2009

[big exhale] Are you ready for this? It’s the very last session of SMX Advanced and it features nearly every one you came here to see. We have Danny Sullivan moderating industry veterans and heavyweights Greg Boser, Bruce Clay, Vanessa Fox, Todd Friesen, Rae Hoffman, Stephan Spencer and Brett Tabke. My wrists are cracked, so [...]

Read the full article →

Amazing PPC Tactics

June 3, 2009

Back from a most yummy lunch and it’s time to talk about some amazing PPC tactics. This session is power-packed with awesome with Matt Van Wagner moderating speakers Addie Conner, Ryan Lash, Dan Soha, and Dan Thies. My witty banter has been replaced with a full tummy (cannolis at lunch!), so let’s just skip to [...]

Read the full article →

Conducting An SEO Audit To Troubleshoot Problems & Tune-Up Performance

June 3, 2009

If I was stranded on a deserted island and could only bring three people to keep me amused and enlightened for the rest of my days, it would be the three speakers slotted in this session. Because they are all awesome. And I love them. And I am crazy in the head. Speaking we have [...]

Read the full article →

Keynote Q&A: Dr. Qi Lu, President, Microsoft

June 3, 2009

Goooood morning, Seattle! I hope you had your bagel and coffee this morning because it’s time to talk to Dr. Qi Lu of Microsoft. Who doesn’t love a Microsoft keynote in the morning to lull you back to sleep? I know, I know, I’m going to try and play nice. Really. BING! Sorry. I’m not [...]

Read the full article →

You&A With Matt Cutts

June 2, 2009

You guys still with me? I hope so because it’s time for the You&A keynote with Mr. Matt Cutts and I received some advance warning that this may get explosive. Plus, Rae brought me chocolate. Lots and lots of chocolate. w00t! Yes, yes, it’s time for the YOU&A with Matt. Where I am sure everyone [...]

Read the full article →

Beyond the Usual Link Building

June 2, 2009

You’re not getting tired, are you? I hope not because we still have TWO more sessions to get through today. And if anyone wants to drop off some chocolate or, um, “refreshments”, I would very humbly accept them. But enough about me. Are you ready to talk links? Good, because Danny Sullivan is here moderating [...]

Read the full article →

SEO Ranking Factors In 2009

June 2, 2009

….and we’re back from lunch. If you haven’t chimed in on the “is nofollow dead” drama going on, get to it. We’ll wait. Okay, actually we won’t wait. But you can read it later. Danny Sullivan is moderating the likes of Rand Fishkin, Laura Lippay and Marty Weintraub. This should be all kinds of interesting. [...]

Read the full article →

Duplicate Content Solutions & The Canonical Tag

June 2, 2009

Now that we’ve gotten the bugs out, it’s time to get technical! Watch as my head spins. Actually, Stephan Spencer is on this panel which means I may actually throw up from the knowledge overload he’s famous for throwing out. Get those motion sickness bags ready, this should be fun! Alex Bennert is moderating a [...]

Read the full article →

Social Media & Search Marketing: Not The Same Old Stuff

June 2, 2009

Okay, kids, are you ready to kick off SMX Advanced 2009? Hells yes, you are! (We’ll pretend you weren’t out til 2am last night and that you’re actually sober right now.) Jumping in: We have Rae Hoffman moderating the likes of Brent Csutoras, Dave Snyder, Michael Gray and Jen Miller. Let’s see if the speakers [...]

Read the full article →

Speaking, Blogging Schedule for SMX Advanced 2009

May 25, 2009

Look excited: It’s conference speaking and liveblogging time again! I’m actually plenty excited about heading off to Seattle next week. SMX Advanced hits June 2-3 and is one of my most favorite shows all year. If you’re reading this remembering that you haven’t registered yet, well, I’d get on that. There are only 30 TICKETS [...]

Read the full article →

Don’t Be Afraid of the Dark: Black Hat PPC Tactics

March 26, 2009

Thumbnail image for Don’t Be Afraid of the Dark: Black Hat PPC Tactics

Last session, folks. Look alive. Maybe if you look alive I can trick myself into feeling like I’m still alive. Ready to try with me? Okay, I’ve got two things to share with you before we jump in here. I just downed a mini bottle of Sprite and am now having flashbacks to that scene [...]

Read the full article →

Online Communities: A Bonanza of Content for Searchers and Search Engines

March 26, 2009

Thumbnail image for Online Communities: A Bonanza of Content for Searchers and Search Engines

More social media on the way, kids, so hang in there. Up on stage we have Rebecca Lieb moderating solo presenter Barbara Coll. Michael Gray is seated to my right and playing with his iPhone. I’m thinking of all the horrible things I could do to his phone. Like dumping his Coke on it. Hiding it [...]

Read the full article →

4 Views of Social Media: Planning a Successful Social Media Strategy

March 26, 2009

Thumbnail image for 4 Views of Social Media: Planning a Successful Social Media Strategy

I don’t know what song is currently playing, but it’s making me want to get up and twirl around in cirlces. Something about “after the rain is falling”. Okay, maybe not. I don’t know what the singer is saying. Do you think anyone would be against me dancing and rocking out while the session is going on? [...]

Read the full article →

SEO Through Blogs & Feeds

March 26, 2009

Thumbnail image for SEO Through Blogs & Feeds

Time to jump into some sessions! We’re finally talking about something I have a clue about – Blogs! Yey, blogs. Blogs are wonderful. They’re like donuts. And coffee in the morning. And functioning Blackberries. Rebecca Lieb is moderating with speakers Michael Gray, Lee Odden and Michel Leconte. Ready? Hold on because Michael Gray is up first and he’s speaking [...]

Read the full article →

Morning Keynote: John Gerzema

March 26, 2009

Thumbnail image for Morning Keynote: John Gerzema

Buckle in, folks. We’ve got one final day of Search Engine Strategies New York to get through. That means five more sessions til I can put the liveblogging on hold until June. [exhales deep] Let’s go. Good morning! It’s Day 3 at SES NY and John Gerzema is here to give us a morning keynote. [...]

Read the full article →

Dealing With Affiliates: A Roadmap to Success

March 25, 2009

Thumbnail image for Dealing With Affiliates: A Roadmap to Success

Look into my eyes. Are they bleeding? They feel like they’re bleeding, which, not surprisingly, is not a good feeling. There’s lots of burning. Let’s hope this last batch of speakers go easy on me. Please? After this session I get to go meet up with Rhea. Yey, Rhea! Ready? Jeffrey Rohrs is moderating speakers Kristopher [...]

Read the full article →

Turning Simple Change Into Big Profit

March 25, 2009

Thumbnail image for Turning Simple Change Into Big Profit

Holy rushing! Things are running late and starting on time and the silly blogger girl is running around like a crazy person in heels and knee socks trying to cover both. Oy. Okay, we’re here and settled now. And already starting. Jennifer Evans Laycock is moderating speakers Kayden Kelly (coolest name ever), Matthew Bailey, and Andrew Goodman. Hey, hey.

Read the full article →

The State of Search – A Maturing Marketplace or Poised for More Growth?

March 25, 2009

Thumbnail image for The State of Search – A Maturing Marketplace or Poised for More Growth?

Hope your lunch was good because we’re jumping right into a big one. It’s time for an Orion Panel, my friends! My favorite search hottie Kevin Ryan (move back to NY, Kevin!) is moderating a fine panel of speakers, including James Colburn, Robert Murray, Steven Kaufman, Jon Diorio and Jeffrey Pruitt. There are suits. Lots [...]

Read the full article →

Search on a Dime

March 25, 2009

Thumbnail image for Search on a Dime

Time for more small talk. Get it? Small talk? Because we’re talking about small businesses again? Imsofunny. Fine…I’ll leave the funny for Twitter and just stick to the liveblogging. Jerks. Jennifer Evans Laycock is moderating speakers David Mihm (woot!), Matt Van Wagner and Stoney deGeyter.

Read the full article →

Small Voices, Big Impact: Social Media for the Little Guy

March 25, 2009

Thumbnail image for Small Voices, Big Impact: Social Media for the Little Guy

Good morning, New York City! It’s time for big talk about little things. Mega news about the tiniest communities. Do big, big, big with small, small, small. And lots more big/small talk that my caffeinated brain can’t even think up yet. Huzzah! Stoney deGeyter is moderating speakers Amber Naslund, Jennifer Evans Laycock, Christina Kerley and [...]

Read the full article →

Pay-for-Performance: Winning Strategies for Advertisers and Agencies

March 24, 2009

Thumbnail image for Pay-for-Performance: Winning Strategies for Advertisers and Agencies

Hey, hey. You guys still with me? I hope so. I’m bopping to some awesome 80s tunes while trying not to freeze to death. There’s a whole dancing in my chair thing you’re missing here. But enough about me. Matt Van Wagner is moderating speakers Richard Zwicky, Ron Belanger, Brian Klais, Tom Cuthbert, and Jonathan [...]

Read the full article →

Advanced SEO Strategies: Integrating Analytics, Usability, Persuasion and Journalism

March 24, 2009

Thumbnail image for Advanced SEO Strategies: Integrating Analytics, Usability, Persuasion and Journalism

I have to admit, the journalism geek in me is pretty excited for this one. Not to mention the fact that it features one of my favorite speakers, Mr. Matthew Bailey. He’s kind of the greatest thing in the whole world. If I had Matt’s speaking skills, you’d find me on street corners everywhere. Um, [...]

Read the full article →

Budget Migration: Going Digital Without Impacting Your Brand

March 24, 2009

Hey, Kids. I didn’t have lunch, but I sure hope you did because it’s time for another meaty session! This time around we have Jason Ferrara moderating speakers Beverly K. Thorne,Pattiann McAdams-Russell, and Crispin Sheridan. My interest is piqued because they’re all unfamiliar faces. I like new people. And, uh, we’ll just jump into it, [...]

Read the full article →

Thinking Outside Your Website: Branding Without Borders

March 24, 2009

Thumbnail image for Thinking Outside Your Website: Branding Without Borders

Dear Conference Organizers, please space these sessions out a little more or ask the speakers not to run long. As is, I really feel like you’re trying to kill me and I don’t for the life of me understand why. I’ve done nothing but love you. Forever yours, Lisa. With that out of the way, [...]

Read the full article →

SEO – Where To Next

March 24, 2009

Thumbnail image for SEO – Where To Next

You know what my favorite thing about SES is? It comes with Mike Grehan. This is our first Grehan sighting of SES NY so its all very exciting. He’s up there moderating speakers Marcus Tandler, Bill Hunt, Chris Boggs, Jill Whalen and Duane Forrester. I have a feeling these fine folks will be far less [...]

Read the full article →

Guy Kawasaki: Twitter As a Tool for Social Media

March 24, 2009

Thumbnail image for Guy Kawasaki: Twitter As a Tool for Social Media

Alright. It’s time to do this liveblogging thing again. And if it feels like we’ve just sat through a Guy-Kawasaki-talking-about-Twitter keynote it’s because we have. At the PubCon Guy Kawasaki/Chris Brogan chat. And yet, here we are at the first day of Search Engine Strategies New York to do it all over again. Yey! I’m [...]

Read the full article →

Liveblogging Schedule for SES New York

March 20, 2009

Thumbnail image for Liveblogging Schedule for SES New York

Rae said I needed to blog today since I haven’t done that since Monday. Pfft. Slave driver. ;) Truth is, I’ve been busy playing with some awesome clients while I get things ready to head down to New York City for Search Engine Strategies New York. To you, SES NY means three days of kickass [...]

Read the full article →

Intersection of SEO and PR Agencies

March 12, 2009

Pubcon South Austin

Mark Jackson is moderating speakers Lee Odden and Sean Jackson. We’re going to talk about SEO and PR. I found heaven during the break. Now I’m in a coma. A deliciously, chocolate coma. Ready for another session? Let’s go.

Read the full article →

Career Gut Check – SEM/SEO Employment Landscape

March 12, 2009

Pubcon South Austin

Okay, I’m starving. I didn’t have a chance to eat. And I was already dizzy. That means these last few recaps are going to be super entertaining. Until I fall over and die, of course. But until then, super funny! Our next session is all about the SEM employment landscape, which I hear, is pretty [...]

Read the full article →

Affiliate Marketing and Performance Marketing

March 12, 2009

Pubcon South Austin

I’m going to pretend to understand affiliate marketing! Ready for this? I’m sure it’ll be amusing. At least for you folks at home. I’m probably going to want to pull my hair out. Lisa Riolo is moderating speakers Adam Jewell, Elisabeth Archambault, Steve Schaffer and Missy Ward. We’re starting very, very late, so let’s hop [...]

Read the full article →

Top Ten Techniques For Writing Headlines That Rock!

March 12, 2009

Pubcon South Austin

Okay, let’s get serious now. I’ve been waiting for this session since I got on my nine planes to head to PubCon. Yes, I know that makes me a nerd, but I don’t care. I’m a nerd who sucks at headlines. Maybe this will help me AND keep you more amused here on the blog. [...]

Read the full article →

Keynote Address – Matt Cutts, Google

March 12, 2009

Pubcon South Austin

Good Morning, Friends! Are you awake? I am! It’s because Jack Leblond brought me Starbucks. Isn’t he the nicest person on the Internet? I think so. Mmm…coffee. It’s time for a keynote. This time it’s Mr. Matt Cutts. I haven’t liveblogged a Matt Cutts keynote in forever. It’s been at least two weeks. ;)

Read the full article →

Organic Keyword Research and Selection

March 11, 2009

Pubcon South Austin

Okay, kids, one more session to go and then the fun starts. Joe Laratro is back moderating Seth Wilde, Amanda Watlington, Mark Jackson, and Craig Paddock. I’m back on my own laptop with no wifi. My life is So Hard. To save me from my misery and whining, Seth is up first. He lets us [...]

Read the full article →

Brand and Reputation Management

March 11, 2009

Pubcon South Austin

It’s time to talk brands and Joe Laratro is moderating a very pretty panel including, Tony Wright, David Naffziger, Krista Neher, and of course, my personal favorite, Rhea Drysdale. Team Rhea. Oh, and, um, all the other speakers too. [Go Rhea!]

Read the full article →

Guy Kawasaki Fireside Chat With Chris Brogan

March 11, 2009

Pubcon South Austin

Well this should be romantic! We’re kicking off PubCon South in style with a swoon-worthy fireside chat between Guy Kawasaki and Chris Brogan. Michael Gray is seated to my left and already talking about chilled chocolate bars. Mmm, chocolate. [On a side note, I just geeked out over how cool it'd be to have Guy's [...]

Read the full article →

Outspoken to Speak, Blog At PubCon South!

March 5, 2009

Pubcon South Austin

It’s been quite a month for the ladies of Outspoken Media. From launching, to hitting up SMX West, adjusting to life as a startup, and being introduced to some phenomenal clients (you know who you are) — it’s been nonstop action. And judging by our calendars for the next few months, we’re showing absolutely no [...]

Read the full article →

IM Charity Parties Kick Butt, Raise $100,000

February 24, 2009

Thumbnail image for IM Charity Parties Kick Butt, Raise $100,000

There’s one thing I’ve always loved about the SEO community — we’re all raging misfits. Everyone’s just a little bit off, a little bit weird, and a little bit more quirky than your average bear. It’s true. If you ask around, we all have a story about how we got started in this industry. Something [...]

Read the full article →

Outspoken Media Brings The Heat To IMSpringbreak

February 18, 2009

Thumbnail image for Outspoken Media Brings The Heat To IMSpringbreak

Back when I didn’t have a blog, Brian Chappell urged everyone not to go to IM Springbreak. Now that I do have a blog, I can tell you not to listen to Brian. (Unless he’s talking to you about social media. Then you should write down every word he says.) You can’t miss IM Springbreak. [...]

Read the full article →

Productivity Tips for the Busy Search Marketer

February 12, 2009

Thumbnail image for Productivity Tips for the Busy Search Marketer

Okay, now, hang in there. We’ve got one more session until SMX West 2009 goes into the record books. I know, it’s hard. And my brain is mush. But we can do it together. Speaking we have Thomas Schmitz, Jennifer Slegg, Stephan Spencer and David Wallace. Matt McGee is acting as moderator. He’s one of [...]

Read the full article →

Advanced Keyword Research Tactics

February 12, 2009

Thumbnail image for Advanced Keyword Research Tactics

Hey, hey, kids. I hope you enjoyed your lunch because now its back to the sessions. Two more and we’re out of here. For now, it’s time to talk advanced keyword research. Gordon Hotchkiss will be moderating Christine Churchill, Bryson Meunier and Marty Weintraub. Ready? Hold on!

Read the full article →

Ask the SEOs

February 12, 2009

Thumbnail image for Ask the SEOs

Well, this should be fun. Five of the most well known SEOs on the planet and no PowerPoint. Which means everyone’s going to start fighting and talking over one another. Or talk really fast just on spite so I can’t liveblog. Yey! [Here's looking at you, Hoffman.] Getting to it, speaking we have Greg Boser, [...]

Read the full article →

In House: I’m Responsible for SEO, now what?

February 12, 2009

Thumbnail image for In House: I’m Responsible for SEO, now what?

All week long Danny Sullivan has been talking about the growth of inhouse SEOs at SMX West. Now we get a session just for them. I hope they’re paying attention. Jessica Bowman will be moderating ragamuffins Eric Lander, Laura Lippay, and Anthony Long. That means we have a Yahoo, an AOL, and an Eric? Who [...]

Read the full article →

Keynote: John Battelle

February 12, 2009

Thumbnail image for Keynote: John Battelle

Yikes. It’s already Day 3 of SMX West. How in the world did that happen? We’re back at you today with liveblogging coverage. First up is the morning keynote with John Battelle. It’s all kinds of hot. Like Rae Hoffman. [She pays me to say that. Or rather, she doesn't pay me if I don't [...]

Read the full article →

301 Redirect, How Do I Love You? Let Me Count The Ways

February 11, 2009

Thumbnail image for 301 Redirect, How Do I Love You? Let Me Count The Ways

Last session of Day 2, you guys still with me? I hope so because we’re about to talk redirects. Way to leave the super technical stuff for late in the afternoon. Smart guys! Alex Bennert is moderating a motley crew of speakers including Jordan Kasteler, Carolyn Shelby, Stephan Spencer, and Jonah Stein. Let’s go.

Read the full article →

Just Behave, A Look at Searcher Behavior

February 11, 2009

Thumbnail image for Just Behave, A Look at Searcher Behavior

I’m sorry. I have no witty banter to share with you. My tummy has been attacked my gremlins and is now causing me a great amount of pain. But have no fear, we shall overcome in the spirit of liveblogging goodness. [raises fist] Here we have Gord Hotchkiss pulling double duty moderating speakers Larry Cornett, [...]

Read the full article →

SEO Status Report Metrics

February 11, 2009

Thumbnail image for SEO Status Report Metrics

And we’re back at it. I hope you guys had lunch. I, again, did not. I meant to this time, really! Oh well. It’s time to talk report metrics and all things technical. Speaking we have Seth Besmertnik, Rand Fishkin, Brian Klais, and Kelly Kocher. Let’s jump in! [I take back my no lunch comment. [...]

Read the full article →

Google’s SearchWiki, Customized & Personalized Results

February 11, 2009

Thumbnail image for Google’s SearchWiki, Customized & Personalized Results

It’s time to talk Google and personalization. Because Google is the only search engine currently doing personalization. Or so they’d like you to believe. Who’s “they”, you ask? I’m afraid that’s confidential information. Yeah. [head nod] [It's possible I'm slightly delirious. Don't worry; it'll only make these recaps more entertaining for you.]

Read the full article →

Keynote Conversation with Vint Cerf

February 11, 2009

Thumbnail image for Keynote Conversation with Vint Cerf

Morning, kids! We’re back at SMX West today for some more fun liveblogging. If you missed any of yesterday’s coverage, you can head back to our trusty liveblogging schedule and check it out. Otherwise, strap yourself in because we’re in for another long day of awesome! Kicking things off today will be a keynote with [...]

Read the full article →

Search & Branding

February 10, 2009

Thumbnail image for Search & Branding

Last session of Day 1. Stay with me, folks! I need chocolate. Or maybe food. A milkshake? Yeah, a milkshake would be good. A chocolate milkshake. Where am I? Oh. Yes. SMX West. Speaking we have Scott Edwards, Michael Kahm, Stuart Meyler, Melanie Mitchell and Julie Sun. None of them appear to have milkshakes.

Read the full article →

Search & Reputation Management

February 10, 2009

Thumbnail image for Search & Reputation Management

Hey, hey, kids. Ready to talk about online reputation management? Too bad. That’s where we’re at. Suckas! This time, Chris Bennett, Leslie Carruthers, and Noah Elkin are speaking, I’m liveblogging, Barry Smyth is moderating, and Rae and Rhea have yet to make an appearance on Day 1 of SMX. I guess I drew the short [...]

Read the full article →

The Dozen Most Common Search Marketing Mistakes That CMOs Make

February 10, 2009

Thumbnail image for The Dozen Most Common Search Marketing Mistakes That CMOs Make

And we’re back. I hope you enjoyed your lunch. I spent my lunch retracing my steps to find Rae’s laptop power cables. I don’t think she would have appreciated it had I lost them. And by “not appreciate” I really mean “she would have hung me by my toes in the middle of the conference [...]

Read the full article →

Technical SEO Issues for Developers

February 10, 2009

Thumbnail image for Technical SEO Issues for Developers

Time to get technical, technical. Time to get technical, technical… [dances] Sorry. Speaking we have Patrick Bennett, Arnab Bhattacharjee, Michael Gray and Maile Ohye. Vanessa Fox is moderating. She’s a superhero, if you didn’t know. Why is Michael Gray speaking on a technical panel? I’m so confused. [And am so getting kicked later. Just kidding, [...]

Read the full article →

Keynote: Danny Sullivan

February 10, 2009

Thumbnail image for Keynote: Danny Sullivan

[rocks out to kick ass conference music, doesn't care who notices] Hey, hey, kids. We’re kicking off SMX West at the early morning keynote with Danny Sullivan. And I’m liveblogging on a Mac. Have I mentioned I hadn’t ever used a Mac until about 10 minutes ago? Yeah. This should be…fun. Seriously. Someone help me.

Read the full article →

SMX West Liveblogging Schedule

February 10, 2009

Thumbnail image for SMX West Liveblogging Schedule

Hey, folks. Starting today we’ll be giving you full liveblogging coverage from SMX West here in Santa Clara. Through keynotes, conference sessions and all the mayhem that occurs in between, keep checking back here for full details at the Outspoken Media blog. For your convenience, we’ll also be updating this post with links to the [...]

Read the full article →