It’s the home stretch folks, and in case you missed it, we had some great coverage up last night. Those of you on the East Coast may have already turned in for the night, so catch up on yesterday afternoon’s sessions, and then join us for Doc Searls, ROI, and a great competitive intelligence session.
PubCon Las Vegas 2012, Thursday, October 18th
Day Three Morning Takeaways
ROI: Convergence of Online Marketing and Analytics:
The panelists urged the audience to be creative with your analytics; make sure that you are tracking things in a variety ways. You may not see the value of something tedious like tracking your top 100 keywords, but those steps are so important to setting up a baseline. You are looking for deeper insights. Likewise, capture and measure as much as you have budget for, you may not need that data now…but you may want to see what has been causing changes down the line. Invest in tools.
Competitive Intelligence- Social Media Tools and Tactics:
How are you leveraging your different social channels to promote the content on them, and across your platforms? Start with thinking competitively about what you are doing, and what others are doing in your niche. The number of tools out there can seem daunting at first, but the return on a little bit of research and analytics is worth it, if it can help you turn traffic to conversions.
For more PubCon 2012 coverage check out: