PubCon 2012 Las Vegas Coverage: Day Two, Afternoon


pubconHello again. This morning we had some great sessions on content and sustainable-SEO that we hope you caught up on.  After a quick trip around the exhibition hall, this afternoon we’re on to Bing, E-Commerce, and Post Mortems.  If you’re attending, and were in a different session, or if you couldn’t make it to Vegas at all, we’ve got you covered.

PubCon Las Vegas 2012, Wednesday, October 17th


Day Two Afternoon Takeaways

What’s Up at Bing?:

If you haven’t been using Bing lately, you should really start. Duane highlighted some of the intuitive tools available to webmasters, including a comprehensive SEO analyzer. Bing is also introducing social search integration that is both intuitive and user experience based.

E-Commerce Marketing Strategies:

Phil Leahy and Aaron Shear discuss and demonstrate the latest tools and strategies for e-commerce sites including automated product videos, incentive based social sharing applications, and why you need to be analyzing log files. Key insights during this session included how template and video optimization, rich snippets, and page speed performance all contribute to increased performance for your E-Commerce site.

Post Mortem: Banned Site Forensics

Banned Site Forensics was all about honesty, because if you are looking to file a reconsideration request, honesty needs to be an integral part of your application. Beyond honesty, the forensic experts urged the audience to build up quality content, and learn from previous mistakes.

SEO for E-Commerce:

Spider loops, rogue web-apps, money pages and filtered navigation were all the rage during the SEO for E-Commerce presentations given by Gregg Banse and Ethan Giffin. Top takeaways during this session included how to optimize product landing pages to maximize conversions, how to offset clutter vs. quality content, and why e-comm strategies should be easy to use, easy to understand and easy to measure.

See you tomorrow for more exciting SEO goodness.

For more PubCon 2012 Coverage check out:
PubCon Las Vegas 2012: Day 1 Coverage
PubCon 2012 Las Vegas Coverage: Day Two, Morning
Pubcon 2012 Las Vegas Coverage: Day Three, Morning
PubCon 2012 Las Vegas Coverage: Day Three, Afternoon

Your Comments

  • Leo Dirr

    Pearl, if you really enjoy reading books about how things can go horribly awry in a jiffy, I have a few recommendations for you.

    Considering you live in New York, I’m sure you’ve already read the classic, “The Power Broker: Robert Moses and the Fall of New York.”

    But you may also want to take a look at “Things Fall Apart” by Chinua Achebe and “Behaving Badly: Ethical Lessons from Enron.”

    If you’re just in the mood to laugh at the idiocy of strangers, pick up a copy of “A Confederacy of Dunces.”

  • Chuck Reynolds

    slidedecks and/or peoples names/twitter for the E-commerce SEO panel? looking to see what all that product page conversions talk was about. thanks

  • Pearl Higgins

    ECommerce Marketing Strategies was Phil Leahy (@PhilLeahy) and Aaron Shear (@aaronshear). SEO for ECommerce was Gregg Banse (@greggbanse) and Ethan Giffin (@opie).