Our Blog

Branding


Today’s digital world comes with comparison shopping, crowd-sourced recommendations, personalized interactions, and online reviews at the tip of our fingertips, which begs the question, what’s the value of a brand anymore? Are customers even loyal to brands?! Worse, what could threaten your brand and how critical is your brand’s reputation to the success of your organization or name?

The exciting flip side to this hyper-connected, instant gratification digital landscape is that brands may have less loyalty from large, mass market media buys, but they can also build an enthusiastic, vocal community like never before. We help brands discover and embrace their voice and values daily, which drives more connections and conversions with the right audience.

On the Outspoken Media blog, we invite you to think critically about your brand, what influences its value, how to connect with your ideal customer, and what all of this means to the long-term investment in and diversification of your marketing programs. We’ll share our data-driven findings, notable lessons from other brands, best practices, and warnings! We hope this can help (even a little bit) to demystify the magical, intangible thing known as branding.

Jun 14

Defining Your Community: Outspoken Media Case Study Part 1

by Emily Cote

As you all know, Outspoken Media is going through a rebranding process. As we evolve and our messaging changes to
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Jan 27

Lies Writers Tell To Cripple Your SEO Copywriting

by Lisa Barone

Even the newest of SEOs and marketers understand how important content is to developing a brand presence. Your content is
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Jan 25

How To Avoid Community Manager Burn Out

by Lisa Barone

Monday was Community Manager Appreciation Day, an online event started by Jeremiah Owyang three years ago to honor and recognize
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Oct 12

Dear Brands, Be Edgy Without Being an Idiot

by Lisa Barone

Well, hello there. You look a little parched, like you could use some refreshment perhaps? How about a Dr. Pepper
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Oct 10

Crafting a Memorable Brand Story

by Lisa Barone

To me, marketing is about values. This is a very complicated world; it’s a very noisy world. And we’re not
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Sep 28

The 6 Arms of Building A Marketable Persona

by Lisa Barone

You know that you need to create a personal brand. You’ve heard me say I think you need to develop
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May 18

10 Terrible Tweet Types Killing Your Twitter Strategy

by Rohin Guha

[This is a guest post from Rohin Guha of Blue Phoenix Media. I met up with Rohin a few months
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May 11

Preparing Employees For the Front Lines
… of your brand

by Lisa Barone

Once again, Amber Naslund is right on the money. Amber’s right when she says it doesn’t matter how great your
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Feb 18

Bad Bots, Bad Bots, Whatcha Gonna Do?

by Lisa Barone

I’m not sure if you’ve heard, but Twitter is infested with bots. Dirty, dirty, bots! For the past couple of
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Feb 11

FAIL: Groupon Picks Boring Over Polarizing

by Lisa Barone

A lot has been written about the ads Groupon ran during the Super Bowl, including an interesting social media CPR
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Jan 20

4 Branding Lessons From The King’s Speech

by Lisa Barone

This past weekend I had the opportunity to go see The King’s Speech with a group of new friends. The
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Jan 6

It’s Not About The Starbucks Logo, Stupid

by Lisa Barone

Hold on, kids. We have another logo apocalypse on our hands! If you caught any of the marketing or advertising
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