Lies Writers Tell To Cripple Your SEO Copywriting

by on 01/27/2012 • 46 Comments | Branding

Even the newest of SEOs and marketers understand how important content is to developing a brand presence. Your content is who you are. It’s your voice in the market and what you use to convey your message to customers. It’s through the combination of your Web site copy, your blog, your article marketing, your pitches, …Read More

How To Avoid Community Manager Burn Out

by on 01/25/2012 • 2 Comments | Branding

Monday was Community Manager Appreciation Day, an online event started by Jeremiah Owyang three years ago to honor and recognize those who fight on the brand front lines every day. Last year I honored the day by offering up 8 ingredients that make a community manager and paid homage to a few folks who I …Read More

Crafting a Memorable Brand Story

by on 10/10/2011 • 11 Comments | Branding

To me, marketing is about values. This is a very complicated world; it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs …Read More

The 6 Arms of Building A Marketable Persona

by on 09/28/2011 • 5 Comments | Branding

You know that you need to create a personal brand. You’ve heard me say I think you need to develop a character to help you do that. You’ve even heard about all these social influence tools designed to help you measure how you’re doing and whether you’re interesting enough to be perked a free umbrella. …Read More

Bad Bots, Bad Bots, Whatcha Gonna Do?

by on 02/18/2011 • 36 Comments | Branding

I’m not sure if you’ve heard, but Twitter is infested with bots. Dirty, dirty, bots! For the past couple of weeks, the Twitter spam bots have been out in full force, often hitting accounts with handfuls of new cleavage-baring followers per minute. There’s been a lot of conversation about it on Twitter and lots of …Read More

FAIL: Groupon Picks Boring Over Polarizing

by on 02/11/2011 • 26 Comments | Branding

A lot has been written about the ads Groupon ran during the Super Bowl, including an interesting social media CPR synopsis by Fast Company. If you’ve somehow been living under a rock, here’s what you missed this week in Social Media Melodramas. Groupon was looking to increase brand awareness at the biggest dance of the …Read More