Category: Branding

Your brand is your emotional DNA. It’s that feeling a potential customer gets when they have a need and top of mind brings up your name. Your brand and the feeling you give them in the pit of their stomach is what determines whether you get that lead or if they’ll instead go to a competitor. Are you doing everything you can to carve out a positive brand identity? Do you know what a positive brand identity is?

The truth is brands could once be controlled, contrived even. Not so long ago consumers and their voices were fragmented and weak. Big companies could sweep issues under the rug without having to worry about the toll it would take on their brand. However, the birth of blogs, social media and sites like Twitter have banded consumers together, creating a much larger platform for them and a greater need for you to promote a positive brand image. Consumers have demanded that brands become transparent, authentic and that they deliver more value than ever before.

In this section of the blog you’ll learn the Who, What, When, Where, Why and How of corporate and personal branding. We’ll show you how to create a brand, how to manage it, and how to use it to create a compelling point of difference that attracts customers. We’ll even show you how to create that personal brand while working for someone else to help you get a better job.

If you have suggestions for posts we should do or techniques you’d like to see covered, contact us and let us know. Or, if you want to know how we can help you through our Internet marketing services, feel free to contact us about that, too.

  • Even the newest of SEOs and marketers understand how important content is to developing a brand presence. Your content is who you are. It’s your voice in the market and what you use to convey your message to customers. It’s through the combination of your Web site copy, your blog, your article marketing, your pitches,…Read More

  • Monday was Community Manager Appreciation Day, an online event started by Jeremiah Owyang three years ago to honor and recognize those who fight on the brand front lines every day. Last year I honored the day by offering up 8 ingredients that make a community manager and paid homage to a few folks who I…Read More

  • To me, marketing is about values. This is a very complicated world; it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs…Read More

  • You know that you need to create a personal brand. You’ve heard me say I think you need to develop a character to help you do that. You’ve even heard about all these social influence tools designed to help you measure how you’re doing and whether you’re interesting enough to be perked a free umbrella.…Read More

  • I’m not sure if you’ve heard, but Twitter is infested with bots. Dirty, dirty, bots! For the past couple of weeks, the Twitter spam bots have been out in full force, often hitting accounts with handfuls of new cleavage-baring followers per minute. There’s been a lot of conversation about it on Twitter and lots of…Read More

  • A lot has been written about the ads Groupon ran during the Super Bowl, including an interesting social media CPR synopsis by Fast Company. If you’ve somehow been living under a rock, here’s what you missed this week in Social Media Melodramas. Groupon was looking to increase brand awareness at the biggest dance of the…Read More