Why We Moved From Basecamp to Trello

by on 11/30/2012 • 30 Comments | Online Marketing

I don’t know about you, but I want a project management tool that makes my work easier, and I want it to be natural! I’m sure you’ve heard about Trello before–Will Critchlow at Distilled has been singing its praises for the better part of 2012. Internally, Amanda championed the tool and it didn’t take long …Read More

3 Event Tracking Actions You Should Be Using

by on 11/28/2012 • No Comments | Online Marketing

Stop making assumptions! As an SEO, I have to remind myself of this–question data, question the client, question past and current link development. One assumption I see many companies and website owners make is that Google Analytics gives them everything they need to properly analyze their site. This simply isn’t true. For many, Google Analytics …Read More

3 Common Roadblocks to “RCS”

by on 11/27/2012 • 9 Comments | SEO

Due to Google’s Penguin and Panda updates, SEOs shifted their focus from traditional link-building schemes to more robust content-based search strategies. While there was a bit of industry turmoil directly following those major updates, the industry pulled through as strong as ever due to the insight, creativity, and resourcefulness of its members. Wil Reynolds was …Read More

21 SEO Interview Questions (and Why I Chose Outspoken Media)

by on 11/20/2012 • 12 Comments | Online Marketing

Hi! I’m Sean, Director of Client Services for Outspoken Media. I like skateboarding, snowboarding, sneakers, and search marketing. In the three months since joining Outspoken Media we have been entirely focused on our clients, conference travel, the re-brand, writing proposals, training a new team, moving offices and evaluating new hires who can help us grow …Read More

(Link)Build a Relationship in 15 Minutes a Day

by on 11/16/2012 • 16 Comments | SEO

Perhaps the newest buzzword in SEO is “relationship building.” It’s not about link building anymore-it’s about the relationship. And while I don’t disagree, it is very easy to start tab jumping or fall into Twitter and not accomplish what you wanted to in the first place: getting this person’s attention. While there are numerous industry …Read More

Does Your Board of Directors Get SEO?

by on 11/14/2012 • 6 Comments | SEO

Recently, I joined my first Board of Directors at Vanderheyden, a New York family services organization, and I was faced with the massive question of–what’s my role?! I knew that the organization needed help with social media and their web presence, but while pouring over meeting minutes on compliance, new client intake, real estate, budgets …Read More

Better Social Integration for Ultimate UX

by on 11/06/2012 • 2 Comments | Social Media

More and more, it’s becoming imperative for companies to provide a unified experience between their website and their social media outlets. With the never ending changes in Google’s algorithms and the mass exodus from building links to earning links, internet marketing is moving in full force toward a value packed experience for the customer, and …Read More