We hope you had a beautiful end to the summer this Labor Day weekend! In upstate New York we’re already celebrating Autumn with hot apple cider and pumpkin donuts. It’s one of our favorite things, just like today’s guest poster, Ian Lurie, is one of our favorite SEOs. The founder of the Internet marketing company, Portent Interactive, Ian is equals parts brilliant and outspoken (no wonder we love him!). Today he combines both to give us the “6 Deadly Sins of Data Visualization.”
You’re a marketer. And half your job is marketing your ideas. Like it or not, you have to be good at proving your point, ‘cause being right isn’t enough. You have to justify the time, dollars and effort required for your internet marketing campaign. In the meeting room struggle for resources, your best weapon is great data presentation.
So why do so many of us suck at it?