The Wall Street Journal

A Makeover for Your Google Results

“Next, I contacted Rhea Drysdale, a search-engine-optimization expert at OutspokenMedia.com. Ms. Drysdale explained that I needed to focus on linking my online presences to each other — that is, my Twitter page would link to my LinkedIn page, which would link to my biography on my book-publisher’s site. These interlinkages are key to understanding Google’s page-ranking system.”

SEO
SEO

7 Tips For Writing Better Link Pitches

on Jul 26 by Lisa Barone

Hey, I know. Pitching bloggers, reporters and media outlets isn’t really your favorite way to spend an afternoon or build…

Online Marketing
Online Marketing

A Letter to Women in Tech, I Let You Down

on Apr 26 by Lisa Barone

Dear Ladies, I hope that you’re well. I’m sure you’re busy so I’ll get to the point. It’s been brought…

SEO
SEO

Getting More From Your SEO Agency: Eight Maids a’Milking

on Dec 19 by Michelle Lowery

Hiring a search engine optimization (SEO) agency is sort of like hiring a mechanic. Most of us don’t have the…

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