“Next, I contacted Rhea Drysdale, a search-engine-optimization expert at OutspokenMedia.com. Ms. Drysdale explained that I needed to focus on linking my online presences to each other — that is, my Twitter page would link to my LinkedIn page, which would link to my biography on my book-publisher’s site. These interlinkages are key to understanding Google’s page-ranking system.”
A Makeover for Your Google Results
About the Author
Zane DeFazio
Zane DeFazio
Content Strategy
Women Hating Women In Tech
on Mar 19 by Lisa Barone
[This is a more personal post and isn’t really about search. If that’s offensive to you, Search Engine Land is…
Online Marketing
What Kanye & Taylor Swift Taught Us About Going Viral
on Sep 14 by Lisa Barone
We don’t trust marketing. We’ve been lied to and taken advantage of so many times that we don’t know what’s…
Social Media
Ignoring Social Media Makes You Mute, Not Invisible
on Aug 4 by Lisa Barone
I realized that a lot of yesterday’s post about being provocative really had to do with fear. It was about…