The Wall Street Journal

A Makeover for Your Google Results

“Next, I contacted Rhea Drysdale, a search-engine-optimization expert at OutspokenMedia.com. Ms. Drysdale explained that I needed to focus on linking my online presences to each other — that is, my Twitter page would link to my LinkedIn page, which would link to my biography on my book-publisher’s site. These interlinkages are key to understanding Google’s page-ranking system.”

Content Strategy
Content Strategy

Women Hating Women In Tech

on Mar 19 by Lisa Barone

[This is a more personal post and isn’t really about search. If that’s offensive to you, Search Engine Land is…

Online Marketing
Online Marketing

What Kanye & Taylor Swift Taught Us About Going Viral

on Sep 14 by Lisa Barone

We don’t trust marketing. We’ve been lied to and taken advantage of so many times that we don’t know what’s…

Social Media
Social Media

Ignoring Social Media Makes You Mute, Not Invisible

on Aug 4 by Lisa Barone

I realized that a lot of yesterday’s post about being provocative really had to do with fear. It was about…

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