A Makeover for Your Google Results

“Next, I contacted Rhea Drysdale, a search-engine-optimization expert at OutspokenMedia.com. Ms. Drysdale explained that I needed to focus on linking my online presences to each other — that is, my Twitter page would link to my LinkedIn page, which would link to my biography on my book-publisher’s site. These interlinkages are key to understanding Google’s page-ranking system.”