The Wall Street Journal

A Makeover for Your Google Results

“Next, I contacted Rhea Drysdale, a search-engine-optimization expert at OutspokenMedia.com. Ms. Drysdale explained that I needed to focus on linking my online presences to each other — that is, my Twitter page would link to my LinkedIn page, which would link to my biography on my book-publisher’s site. These interlinkages are key to understanding Google’s page-ranking system.”

Reputation Management
Reputation Management

Google on Manipulating Search for ORM

on Oct 22 by Rhea Drysdale

On Tuesday, Search Engine Roundtable covered the WebmasterWorld thread, Create more content to bury negatives? Fair game says Google, in…

Content Strategy
Content Strategy

How to Woo a Blogger (and get coverage)

on Dec 15 by Lisa Barone

Not unlike many others in my line of work, I get a lot of pitches. Lots of emails from people…

Online Marketing
Online Marketing

Success Means Getting Dirty With Your Audience

on Sep 7 by Lisa Barone

I tweeted that this morning. And in between the RTs, were a couple of people asking me what I meant.…

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