“Next, I contacted Rhea Drysdale, a search-engine-optimization expert at OutspokenMedia.com. Ms. Drysdale explained that I needed to focus on linking my online presences to each other — that is, my Twitter page would link to my LinkedIn page, which would link to my biography on my book-publisher’s site. These interlinkages are key to understanding Google’s page-ranking system.”

A Makeover for Your Google Results

Internet Marketing Conferences
Evening Forum with Danny Sullivan
on Oct 6 by Lisa Barone
First off, I’m kind of surprised. We’re doing the Evening Forum with Danny in one of the little rooms and…

Reputation Management
How Online Affects Offline: The Shame of Weinergate
on Jun 28 by Sabre Sarnataro
Ah, the notion that the Internet isn’t real life. It’s so cute, so innocent, so absurd! What makes us believe…

Announcements
The New Faces of Outspoken Media
on Dec 30 by Rhea Drysdale
Yesterday, Dawn announced she’d be moving on from Outspoken Media. It was hard to see in print, but Dawn stuck…