On the Outspoken Media blog we have a safe space just for you under Branding. That’s where marketers and business leaders can go to learn what they can control! Reputation marketing on the other hand is a much more terrifying location, because here, we discuss something that often feels out of your control—your reputation.
Don’t worry though, it’s not all bad news—we’re here to help you understand how to leverage reputation marketing to grow, protect, and manage your brand online. Brand is the vehicle you use to deliver on your promises. Promises delivered on (or not) are what shape your reputation. In other words, reputation is what happens when your audience has an expectation and you either support or refute it. THAT is in your control and is communicated through branding, content strategy, digital marketing, outreach, search engine optimization, and social media marketing.
Whether you’re trying to manage a corporate or personal reputation, there are very tangible things you can do or start thinking about today. We’re here to help with best practices, tips, techniques, and case studies (the good, the bad, and the ugly) for online reputation management as well as the broader field of reputation marketing.