5 Ways Hiding Your Social Presence Hurts You

by on 04/04/2011 • 10 Comments | Social Media

It’s 2011. Brands are blogging, they’re tweeting, they’re Facebooking they’re FourSquare’ing and they’re altogether joining the party. All signs point to the fact that they “get” this. That they understand the place social media has in their marketing efforts and the importance of giving customers the content that they want, where they want it. And …Read More

How To Avoid Accidental Tweets & Disasters

by on 04/01/2011 • 16 Comments | Social Media

Working in social media is great… most of the time. The times when you’re not juggling multiple social accounts and when the persona-filled conversations aren’t making you feel even more bipolar and panicked than normal. Because even though social media gives us a great opportunity to converse and be creative, it gives us an equally …Read More

3 Yelp Conversations We Need To Have

by on 03/18/2011 • 32 Comments | Social Media

Many business owners maintain a fierce love for Yelp and the traffic it brings to their businesses, but there are others who have a more combative relationship with the social review site. And between old accusations of inappropriate sales tactics, the controversial Yelp review filter and the site’s harsh stance on encouraging reviews, it doesn’t …Read More

How to Draft a Company Social Media Policy

by on 03/14/2011 • 9 Comments | Social Media

Happy Monday. I’m in the process of drafting an official social media policy for Outspoken Media. Historically, we’ve worked under a “common sense”/“don’t be a jerk” policy, but as the team continues to grow, it’s important to get something official on paper. Not because we want to rein anyone in (God knows that never worked …Read More

6 Things NOT to Do On Facebook As a Brand

by on 02/25/2011 • 15 Comments | Social Media

Last week Facebook made some impressive changes to its Brand pages, giving both social media geeks and business owners something to get excited about. Many of the changes will provide brands an opportunity to interact on Facebook in ways that were previously unavailable. For example, with brands now having their own identity on the site, …Read More

The Drive-Thru Mentality Of Social Media

by on 02/08/2011 • 39 Comments | Social Media

I caught a bit of flack yesterday for my social media peeps after tweeting a post on why Quora and social media experts don’t mix. The post (which, admittedly, is more than a bit defensive) proposed one theory as to why Quora has received a lot of backlash from social media folks. James Hritz suggested …Read More

8 Ingredients That Make a Community Manager

by on 01/24/2011 • 34 Comments | Social Media

Welcome back. Today is an important day. It’s Community Manager Appreciation Day (CMAD), an effort started by Jeremiah Owyang last year that asks us to take a minute to thank the people who fight on the front lines of our brands every day.  They’re people worth celebrating because, while being a community manager may seem …Read More