Category: Social Media

Social media. StumbleUpon. Engagement. Social indicators. Digg. Reddit. Community building. Delicious. YouTube. Voting. Avatars.

I know. It’s all you’ve been hearing for two years and its giving you a headache. But what the hell does it really mean and how can you take advantage of it? Welcome to our social media blog category page. The place that’s filled with all social media, all the time, and nothing more.

According to recent studies, social media spend is on the rise this year. Companies have heard the buzzwords and are looking to social media to establish credibility, authority and prominence on the Web through blogging, social networks, social news sites, Twitter, and the whole social realm. But with so many different options and avenues available to you, where do you start?

You start right here.

In this section we’ll show you how to set your goals, find the influencers and brand evangelists in your niche, help you enter the conversation, and most importantly, give you the tools you need to set and reach your goals. Because as powerful as social media is, it can only help you if you know how to report and measure it.
For good measure, we’ll also point you to some of our favorite resources on social media:

Social Media Will Change Your Business
Chris Brogan’s House of Community and Social Media
Web Strategy by Jeremiah Owyang
A Beginner’s Guide to Social News Websites
Social Media Guide for Big Brand Corporate Businesses

If you just can’t wait, contact us today to hear about our social media services and how we can help your company achieve big things right now.

While we work on doing that, check out the following recommended reading on online reputation management.

Basics of Online Reputation Management
Free Online Reputation Management Beginner’s Guide
Why Reputation Management Matters for Small Businesses
The M&Ms of Online Reputation Management
34 Online Reputation Management Tools

If blog posts on reputation management aren’t enough, consider contacting us to hear more about our online reputation management services. Let’s work together to put the sparkle back in your image.

  • It’s 2011. Brands are blogging, they’re tweeting, they’re Facebooking they’re FourSquare’ing and they’re altogether joining the party. All signs point to the fact that they “get” this. That they understand the place social media has in their marketing efforts and the importance of giving customers the content that they want, where they want it. And…Read More

  • Working in social media is great… most of the time. The times when you’re not juggling multiple social accounts and when the persona-filled conversations aren’t making you feel even more bipolar and panicked than normal. Because even though social media gives us a great opportunity to converse and be creative, it gives us an equally…Read More

  • Many business owners maintain a fierce love for Yelp and the traffic it brings to their businesses, but there are others who have a more combative relationship with the social review site. And between old accusations of inappropriate sales tactics, the controversial Yelp review filter and the site’s harsh stance on encouraging reviews, it doesn’t…Read More

  • Happy Monday. I’m in the process of drafting an official social media policy for Outspoken Media. Historically, we’ve worked under a “common sense”/“don’t be a jerk” policy, but as the team continues to grow, it’s important to get something official on paper. Not because we want to rein anyone in (God knows that never worked…Read More

  • Last week Facebook made some impressive changes to its Brand pages, giving both social media geeks and business owners something to get excited about. Many of the changes will provide brands an opportunity to interact on Facebook in ways that were previously unavailable. For example, with brands now having their own identity on the site,…Read More

  • I caught a bit of flack yesterday for my social media peeps after tweeting a post on why Quora and social media experts don’t mix. The post (which, admittedly, is more than a bit defensive) proposed one theory as to why Quora has received a lot of backlash from social media folks. James Hritz suggested…Read More

  • Welcome back. Today is an important day. It’s Community Manager Appreciation Day (CMAD), an effort started by Jeremiah Owyang last year that asks us to take a minute to thank the people who fight on the front lines of our brands every day.  They’re people worth celebrating because, while being a community manager may seem…Read More