CRO: The Partridge In Your SEO Tree

by on 12/08/2011 • 1 Comment | SEO

You’re checking your client’s analytics and you see traffic has increased steadily. You’ve pushed some of their key pages up in the Google SERPs, you’ve optimized their content for both readability and keyword usage, and you’ve built up their social profiles. It’s great and you couldn’t be more proud of the work you’ve accomplished. But, …Read More


Introducing the 12 Days of SEO

by on 12/07/2011 • 6 Comments | SEO

Ho, ho, ho! I mean, um, Hey, hey, hey! The holidays are approaching and to help get everyone in the spirit we’ll be launching our 12 Days of SEO starting tomorrow on the blog. What are the 12 Days of SEO? Well then, I’m glad you asked. During the 12 Days of SEO, each member …Read More


Explaining Your SEO Job To Your Parents [video]

by on 12/05/2011 • 68 Comments | SEO

It’s that time! Thanksgiving has passed and the winter holidays are right around the corner. While this is typically a time for fun, laughs, and to eat just a little too much pie, it can also be a frustrating one for many of us in the Internet marketing community. Because it now becomes our burden …Read More


GWC’s Best Sales Tool: (not provided)

by on 11/21/2011 • 5 Comments | SEO

Remember that rant I gave awhile back on how Google Invests in Privacy for Profit? We’ve been watching the impact of those missing “not provided” results since then. Recently, while checking on the performance of a client’s recent redesign, we noticed the following in Google Analytics once we’d filtered the organic search traffic for our …Read More


The SearchLove/PubCon After Party

by on 11/15/2011 • 3 Comments | SEO

It’s been a few weeks since the SearchLove NYC conference, less than a week since PubCon in Las Vegas and just one day since the entire Outspoken Media team moved into our new office space. Exhausted is the word of the day! Another word – EXCITED. Fired up. Or in my beach bum slang… stoked. …Read More



SEO Advice: Learn to Walk Before You Run

by on 10/24/2011 • 15 Comments | SEO

It’s a magical time of year! In a few days, Rhea and Michelle will head down to NYC for SearchLove NY. Once they get back, I’ll fly to LA to speak at BlogWorld, before meeting up with the both of them and Danika in Vegas for Pubcon. When that ends, I’ll hop on a red …Read More


Google Invests in Privacy for Profit

by on 10/19/2011 • 67 Comments | SEO

Guess what? Google just pissed on the SEO community and tried to call it rain. Again! Since Google’s announcement yesterday that they would now be encrypting search result URLs by default for all users, the community has been out for blood. The change is going to fix known privacy issues, so why is this a …Read More


SearchLove Comes to NYC

by on 09/27/2011 • 2 Comments | SEO

In one month, SearchLove is coming to NYC for two days (Oct 31st and Nov 1st). Run by the Distilled agency, the SearchLove conference series delivers advanced, keynote-style sessions from the industry’s most engaging and skilled speakers. It’s different and exciting. Which begs the question — why?


SEO Training & MarketingProfs University

by on 09/12/2011 • 8 Comments | SEO

Formal education and SEO training have rarely gone hand-in-hand. The industry is predominantly ruled by the self-taught and in-house trailblazers. The foundation of online marketing is fairly simple with a low cost for entry, but it’s the more complex one-of-a-kind problems that give experienced SEOs, link builders and social media professionals a competitive edge. Unfortunately, …Read More