With the search engine optimization landscape getting more complex and more competitive every day, there’s a lot for business owners, marketers and even SEOs to stay up-to-date on. This corner of the Outspoken Media blog is designed to help you do just that. Whether it’s what’s happening in the way of personalization, Universal and blended search, technical SEO best practices, link development or another facet of this growing disciple, we’re here to keep you covered. Use this section as your compass as we delve into high-level and advanced SEO tutorials, guides, theories and more to help give back to the SEO community and educate a new breed of SEOs.
To help get you started, we recommend you check out our posts on:
10 Things EVERYONE Should Know About SEO in 2011
What to Look For When Hiring A Link Builder
SEO Mistakes That Just Make You Look Dumb
SEO Audits: What You Need to Know
Small Business SEO: How To Launch That Web Site
If you have suggestions for posts we should do or techniques you’d like to see covered, please feel free to contact us and let us know. Or, if you’re interested in hiring an SEO consulting company or talking to us about our SEO Audits, feel free to contact us about that, too. We’d love to show you how to become outspoken.
Remember that rant I gave awhile back on how Google Invests in Privacy for Profit? We’ve been watching the impact of those missing “not provided” results since then. Recently, while checking on the performance of a client’s recent redesign, we noticed the following in Google Analytics once we’d filtered the organic search traffic for our…Read More
It’s been a few weeks since the SearchLove NYC conference, less than a week since PubCon in Las Vegas and just one day since the entire Outspoken Media team moved into our new office space. Exhausted is the word of the day! Another word – EXCITED. Fired up. Or in my beach bum slang… stoked.…Read More
If you’re looking for a throw-back to the good old days of marketing, look no further than the business-to-business world. Trade shows, trade publications, feet on the street, and word of mouth are the driving force behind many B2B marketing campaigns. And for good reason – the buy cycle in this space tends to be…Read More
It’s a magical time of year! In a few days, Rhea and Michelle will head down to NYC for SearchLove NY. Once they get back, I’ll fly to LA to speak at BlogWorld, before meeting up with the both of them and Danika in Vegas for Pubcon. When that ends, I’ll hop on a red…Read More
Guess what? Google just pissed on the SEO community and tried to call it rain. Again! Since Google’s announcement yesterday that they would now be encrypting search result URLs by default for all users, the community has been out for blood. The change is going to fix known privacy issues, so why is this a…Read More
In one month, SearchLove is coming to NYC for two days (Oct 31st and Nov 1st). Run by the Distilled agency, the SearchLove conference series delivers advanced, keynote-style sessions from the industry’s most engaging and skilled speakers. It’s different and exciting. Which begs the question — why?
Formal education and SEO training have rarely gone hand-in-hand. The industry is predominantly ruled by the self-taught and in-house trailblazers. The foundation of online marketing is fairly simple with a low cost for entry, but it’s the more complex one-of-a-kind problems that give experienced SEOs, link builders and social media professionals a competitive edge. Unfortunately,…Read More
You don’t have to spend too much time in the SEO world to know that there’s a heck of a lot of contradictory information about there. As an SEO consultant, what is common knowledge to you reads like black magic rocket science to someone else. And sometimes that can be okay – it’s job security.…Read More
Making drastic changes to your site in hopes of increasing conversions or fixing trouble spots can be pretty intimidating. Okay, making any change to your site can be intimidating because when something is sort of working, there’s also a desire to just leave it alone to avoid making it worse. Trouble with that is pretty…Read More
According to the SEO Edition of MarketingSherpa’s 2012 Search Marketing Benchmark Report, just 59 percent of respondents are doing any kind of external link building. That number shook me a bit. Because it means that almost 50 percent of sites are in the habit of not proactively building links. And then it makes me wonder…Read More