Jan 18

40 Reasons I’m Not a Professional Runner

by Lisa Barone

Something you don’t know about me: In a previous life I was a pretty serious runner. Competing and training consumed
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Jan 15

Is Your Brand Built On Mirrors or Core Values?

by Lisa Barone

I stay up at night worrying a lot. I mean, how does Snooki get her hair to stay like that?
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Dec 29

Why You Need a Chief Branding Officer in 2010

by Lisa Barone

When we formed Outspoken Media last January there was a point when Rae looked at me and asked, “So, what
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Dec 22

Are You Building Brand Instead of Reputation?

by Lisa Barone

I woke up a little cranky today. My alarm went off (which is actually my Blackberry, thank you) and I
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Dec 7

How to pick a good username, @eschmidt0

by Lisa Barone

Google CEO Eric Schmidt joined Twitter this weekend and decided that going in disguised as a dirty spammer was the
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Dec 4

A Question of Authenticity and Designer Sunglasses

by Lisa Barone

A friend passed on a post by Mind Hacks the other day all about the consequences of faking it. The
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Nov 24

Five Things Common to Communities & Families

by Lisa Barone

I’ll be hopping on a train in a few hours and making the trek to Long Island to visit with
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Aug 20

How To Find The Web Designer That Will Bring Your Brand To Life

by Jamie Varon

Your message is important. You want it expressed in the most effective way and you are needing a web designer
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Aug 14

How To Be Remembered

by Lisa Barone

You probably use social media for a lot of things. Or at least, you’ve heard that you can. For me,
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Aug 6

Dear Microsoft, Stop Trying To Be Funny.

by Lisa Barone

Twitter is down today. (OMG WTF!) So now it’s up to you to amuse me. Let’s play a game. Ready?
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Jul 13

Should For-Pay Blogging Require a Morality Clause?

by Lisa Barone

The New York Times is talking about sponsored blog posts. Business Week wants to debate the pros and cons of
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May 27

Can You Save A Damaged Brand?

by Lisa Barone

Business owners share a common goal. We want our babies to grow up and be brands. We want to be
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