Your brand is your emotional DNA. It’s that feeling a potential customer gets when they have a need and top of mind brings up your name. Your brand and the feeling you give them in the pit of their stomach is what determines whether you get that lead or if they’ll instead go to a competitor. Are you doing everything you can to carve out a positive brand identity? Do you know what a positive brand identity is?
The truth is brands could once be controlled, contrived even. Not so long ago consumers and their voices were fragmented and weak. Big companies could sweep issues under the rug without having to worry about the toll it would take on their brand. However, the birth of blogs, social media and sites like Twitter have banded consumers together, creating a much larger platform for them and a greater need for you to promote a positive brand image. Consumers have demanded that brands become transparent, authentic and that they deliver more value than ever before.
In this section of the blog you’ll learn the Who, What, When, Where, Why and How of corporate and personal branding. We’ll show you how to create a brand, how to manage it, and how to use it to create a compelling point of difference that attracts customers. We’ll even show you how to create that personal brand while working for someone else to help you get a better job.
If you have suggestions for posts we should do or techniques you’d like to see covered, contact us and let us know. Or, if you want to know how we can help you through our Internet marketing services, feel free to contact us about that, too.
I’ll go ahead and say it – if you’re working for someone else and NOT actively creating your own brand, you’re wasting time and losing value. You need to change the way you work. Today. We’re living in the era of the branded employee. And despite popular belief, branded employees are not unstable, job-hoppers, and …Read More
Oh dear, Facebook. We need to talk. Because, as my mother would say, I take massive issue with what you’ve been up to. There’s been so much going on lately with Facebook that it’s both impossible to keep up and impossible to miss. And I’ve tried to stay out of it because there’s simply so …Read More
Here’s something cool – Mickey Mouse is finding his voice*. Literally. According to the official Disney Parks Blog, they’re ‘playtesting’ a new Mickey Mouse that will be able to interact with guests in ‘never-before-seen-ways’ – most noticeably, Mickey will be able to talk. He’ll be fitted with his known voice and will be able to …Read More
It’s no secret that I am quite fond of Ezra Butler from 1938 Media. Twitter flirting aside, over the past few months he’s become someone I can confide in. He thinks very similarly and he ‘gets me’ as well as he can considering we’ve never actually met. [Ezra lives in a faraway place called Israel]. …Read More
Something you don’t know about me: In a previous life I was a pretty serious runner. Competing and training consumed me the way blogging does now. But, at some point in my life I had to give it up and put my energy elsewhere. There are lots of reasons why I am not a professional …Read More
I stay up at night worrying a lot. I mean, how does Snooki get her hair to stay like that? Why are there never enough oranges in the house? Is it possible to run on ice without having to fear a broken ankle at every turn? How do other companies view their brand? Do they …Read More
When we formed Outspoken Media last January there was a point when Rae looked at me and asked, “So, what do you want to be called?” Rae was CEO. Rhea was COO. We had to find the corporate sounding title that described what I did. Otherwise, Rae feared people would assume that I was an …Read More
I woke up a little cranky today. My alarm went off (which is actually my Blackberry, thank you) and I immediately checked Twitter to see what everyone was talking about. And again, someone had said something stupid and the mob was lining up to throw things, cause a ruckus and show how smart they were …Read More
Google CEO Eric Schmidt joined Twitter this weekend and decided that going in disguised as a dirty spammer was the way to go. The crack username he claimed for himself was “eschmidt0”. Yes, complete with his very own spammy ‘0’. Way to go, Eric! In fact, he didn’t even take the time to upload an …Read More
A friend passed on a post by Mind Hacks the other day all about the consequences of faking it. The post cites a recent behavioral study (full PDF results) that was conducted to see how giving someone something deemed “fake” affects their behavior, honesty and sense of ethics. Interesting, right? In the study, the participants …Read More