Building a Brand on Someone Else’s Dime

by on 05/25/2010 • No Comments | Branding

I’ll go ahead and say it – if you’re working for someone else and NOT actively creating your own brand, you’re wasting time and losing value. You need to change the way you work. Today. We’re living in the era of the branded employee. And despite popular belief, branded employees are not unstable, job-hoppers, and …Read More

Zuckerberg, We Have a Problem

by on 05/14/2010 • 95 Comments | Branding

Oh dear, Facebook. We need to talk. Because, as my mother would say, I take massive issue with what you’ve been up to. There’s been so much going on lately with Facebook that it’s both impossible to keep up and impossible to miss. And I’ve tried to stay out of it because there’s simply so …Read More

What Mickey Mouse Can Teach You About Voice

by on 05/07/2010 • 22 Comments | Branding

Here’s something cool – Mickey Mouse is finding his voice*. Literally. According to the official Disney Parks Blog, they’re ‘playtesting’ a new Mickey Mouse that will be able to interact with guests in ‘never-before-seen-ways’ – most noticeably, Mickey will be able to talk. He’ll be fitted with his known voice and will be able to …Read More

Stepping Away From Hail Mary Transparency

by on 01/21/2010 • 25 Comments | Branding

It’s no secret that I am quite fond of Ezra Butler from 1938 Media. Twitter flirting aside, over the past few months he’s become someone I can confide in. He thinks very similarly and he ‘gets me’ as well as he can considering we’ve never actually met. [Ezra lives in a faraway place called Israel]. …Read More

How to pick a good username, @eschmidt0

by on 12/07/2009 • 26 Comments | Branding

Google CEO Eric Schmidt joined Twitter this weekend and decided that going in disguised as a dirty spammer was the way to go. The crack username he claimed for himself was “eschmidt0”. Yes, complete with his very own spammy ‘0’. Way to go, Eric! In fact, he didn’t even take the time to upload an …Read More

A Question of Authenticity and Designer Sunglasses

by on 12/04/2009 • 16 Comments | Branding

A friend passed on a post by Mind Hacks the other day all about the consequences of faking it. The post cites a recent behavioral study (full PDF results) that was conducted to see how giving someone something deemed “fake” affects their behavior, honesty and sense of ethics. Interesting, right? In the study, the participants …Read More