It’s the first day of SMX East!
Rhea and I arrived yesterday after a gorgeous train ride down from Troy with the Hudson River ablaze in Fall colors. Then we hit the heat wave that is Manhattan and we’re ready to peel off layers in the conference rooms. A little heat won’t stop us from bringing you several in-depth interviews with some of the most compelling speakers SMX (and the industry) has to offer. If you missed it, check out our initial interview with the amazing Akvile Harlow of Third Door Media. Now let’s kick things off with our friend, Ted Ives.
With the search landscape ever changing, and the recent announcement that Google is moving to 100% secure search, creating a not-provided world for internet marketers everywhere, sitting in on Life Beyond Google: Diversifying your Digital Marketing seemed a natural choice. Matt McGee moderated, Matt Ballek from Magnet Media, Brandon Hassler from 97th Floor, and Ted Ives the Principal behind Coconut Headphones all presented, each suggested actionable ways to approach diversifying your marketing strategies. We have a few takeaways below, but we also had a chance to interview Ted earlier this week about broadening your marketing focus.