I don’t know how it works for boys, but if you’re an overly-ambitious female, you’re taught from an early age that it’s a lot easier to beg for forgiveness than it is to ask for permission. It’s a small morsel shared with a knowing twinkle that gives young girls a license to be horrible. And I won’t lie – when it was shared with me, I ran with it. It made sense. If I actually ASKED to be allowed to do something, then I gave the other party a chance to say no. If I just did it and they got mad, well, that’s why God gave me dimples. That line of thought, though, does not work if you’re a business saying “sorry” to a customer. Businesses are generally not as cute (or forgivable) as young girls.
Larry Chase wrote a post on this last month that really stuck with me. He talks all about how being cavalier in business isn’t worth the potential consequences. Because you can’t just ask for forgiveness and expect the slate to be wiped clean. It’s a lesson that I wish more businesses and brands understood.
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During his presentation at PubCon, Tony Wright shared a quote that really stuck with me. In my liveblogging craze, I have no idea where the quote originally came from (forgive me. Do share, if you know), but here it is:
“If I tell my Facebook friends about your brand, it’s because I like my friends – not because I like your brand.”
No. Read that again. But take it in his time.
People don’t care about you. They care about helping themselves and their network. Come to terms with that.
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Just call me Obama.
You just looked over your shoulder and had a mini panic attack, didn’t you? It’s okay. Your secret’s safe with me. Back to your cubicle porn.
But really, does your CEO know what you’re doing in social media? What about the rest of the organization? Do they get it or would they look at me funny if I was to ask them about the company Twitter account? If they would, you may have a problem. In fact, you most definitely do.
There’s been a lot of buzz this morning over the news that Barack Obama has never used his Twitter account. Despite his being heralded the Social Media President and constantly congratulated for his use of Facebook, YouTube and Twitter to rally his troops, Barack Obama has never, personally, authored a tweet. When he tweeted moments after winning the election, that wasn’t him. He was guy kawasaki’ing it. When he tweeted he was ‘humbled’ winning the Nobel Peace Prize, again, just guy kawasaki’ing it. He wasn’t there. He was off doing important things. Presidential things, I bet.
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It’s the last session of Pubcon. I have absolutely no idea what to expect here. I just know that they’re playing some old school Billy Joel and that makes me very happy. Very, very happy.
Matt Cutts is up on stage. Nathan Buggia is listed as being the Bing dude…but that’s not Nathan on stage. We’ll see if I can get a name. It’s kind of a lame “smackdown” when you just have two people up on stage, isn’t it? The other guy is Sean Suchter. Hey Sean. I wish we had more search engines. Someone create an engine that doesn’t suck. Sound good?
Oh, I think they’re starting.
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HEY! Sorry. Just making sure you’re still paying attention.
We’re gearing up to hear some sketchy folks talk about being sketchy and tracking other sketchy people on the Internet. Leading the crazy are Michael Gray, Michael Streko, Matt Siltala, and Andy Beal. Michael Gray and Michael Streko on the same panel. [nervous chuckle] Let’s, um, see how this goes, eh?
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There’s literally zero minutes between sessions and ALL the sessions are running over and starting late so….we’re just hopping right in there. I also still feel like I might die, in case you were wondering up. Michael Dorausch is threatening to Lysol the table if I don’t stop coughing and sniffling. No love for the sick livebloggers.
Back to the session: Up on stage are Sean Jackson, Kenny Hyder, Tony Wright, and Krista Neher. Let’s do this thing.
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I’m dizzy. Oh noes. Stupid Vegas flu of death.
This should be a good panel. We have nice list of characters all set to talk about links and how to get them, buy them, and love them in a way that won’t get you smack in the face by Google. With a brick. Up on stage we have a motley crew featuring Todd Malicoat, Roger Montti, Aaron Wall, and Rand Fishkin. Let’s get this thing started. I swear to God the room is spinning.
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Helllooo, party people. You still with me? We up and alert today? I hope so! It’s Day 3 of PubCon and we have some hot keynote goodness coming up. This time around we have Bob Brisco of Internet Brands, Inc. Not totally sure what Internet Brands does but I think we’re about to find out.
Grab some orange juice or something. I did.
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Hey, hey, it’s the last session of Day 2. Hang with me people. We’re going to talk about how to do cool stuff with a college kid’s budget. Remember those days? When you survived on Ramen, Pop Tarts and a healthy diet of self-rightousnes? Those were the days, my friends. Those. Were. The days.
Leading us through our mission of mayhem are Marty Weintraub and Brett Tabke. There was surprised to be a third but he couldn’t make it. I think that may be the 3rd or 4th canceled speaker today. That’s sad.
Anyway, get out your paper and Number 2s. Marty is about to take the stage. Lord have mercy on us all. [love you, Marty.]
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Let’s play a game. On board?
