Search Engine Land

Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked

Back in April 2008, Jason Gambert began his attempt to trademark SEO. But last week, Gambert’s claim was formally blocked. That wasn’t due to a big company or industry group fighting it. It came down to a few individuals in the SEO industry, with ultimately one woman —  Rhea Drysdale — who fought to the end using her own money and time to beat it.

Branding
Branding

Talking Link Magnets with Aaron Kahlow

on Oct 11 by Lisa Barone

Heya, kids! As you may know, SES Chicago is right around the corner, hitting the Windy City October 18-22. Outspoken…

Branding
Branding

Denny’s Grand Slam Fumble

on Feb 18 by Lisa Barone

Rae:  What’s tomorrow’s post about? Lisa: Denny’s. Rae: What the [censored] does Denny’s have to do with Internet marketing? Lisa:…

Branding
Branding

40 Reasons I’m Not a Professional Runner

on Jan 18 by Lisa Barone

Something you don’t know about me: In a previous life I was a pretty serious runner. Competing and training consumed…

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