Back in April 2008, Jason Gambert began his attempt to trademark SEO. But last week, Gambert’s claim was formally blocked. That wasn’t due to a big company or industry group fighting it. It came down to a few individuals in the SEO industry, with ultimately one woman — Rhea Drysdale — who fought to the end using her own money and time to beat it.

Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked
Back in April 2008, Jason Gambert began his attempt to trademark SEO. But last week, Gambert’s claim was formally blocked.…

Branding
FAIL: Groupon Picks Boring Over Polarizing
on Feb 11 by Lisa Barone
A lot has been written about the ads Groupon ran during the Super Bowl, including an interesting social media CPR…

Social Media
How Google+ Can Grow Without Killing Itself
on Jul 19 by Lisa Barone
Let’s be frank – we’ve all gone completely insane, right? I mean, it’s not surprising because this is what we…

SEO
Link Building Strategies Spreadsheet
on Apr 11 by Rhea Drysdale
Want something free that will help your link building? Great, because we put together something we’re proud of and want…