Back in April 2008, Jason Gambert began his attempt to trademark SEO. But last week, Gambert’s claim was formally blocked. That wasn’t due to a big company or industry group fighting it. It came down to a few individuals in the SEO industry, with ultimately one woman — Rhea Drysdale — who fought to the end using her own money and time to beat it.

Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked

Internet Marketing Conferences
Catching Up With Outspoken Media
on May 13 by Lisa Barone
Happy Friday! Or, perhaps I should say, Happy Friday the 13th! Whichever you’re celebrating, I thought I’d take a second…

Internet Marketing Conferences
SEO Essentials For Migrating Websites
on Mar 1 by Lisa Barone
Ready for another one? I hope so. Up this time we have Jessica Bowman, Rhea Drysdale, Ryan Jones, Dana Lookadoo,…

Social Media
You’re The Social Media Marketing Team. Now What?
on Sep 2 by Lisa Barone
You are not looking to hire a social media company. And you’re definitely not interested in reading about the 50+…