Search Engine Land

Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked

Back in April 2008, Jason Gambert began his attempt to trademark SEO. But last week, Gambert’s claim was formally blocked. That wasn’t due to a big company or industry group fighting it. It came down to a few individuals in the SEO industry, with ultimately one woman —  Rhea Drysdale — who fought to the end using her own money and time to beat it.

Content Strategy
Content Strategy

Blog Titles & An Epic Battle of Disdain

on Dec 17 by Lisa Barone

Content marketers can’t turn around without tripping over another article on the importance of blog titles. Everyone wants to tell…

Announcements
Announcements

Outspoken Media 2011 Blog Survey

on Apr 7 by Lisa Barone

Hey! I know you probably came here thinking you’d be reading something from me, but today I want to hear…

Small Business Marketing
Small Business Marketing

Ignore Robert Scoble, SEO Still Matters For SMBs

on Dec 16 by Lisa Barone

It’s the end of the year which means, prepare yourself, we’re about to see lots of bold claims and posts…

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