Back in April 2008, Jason Gambert began his attempt to trademark SEO. But last week, Gambert’s claim was formally blocked. That wasn’t due to a big company or industry group fighting it. It came down to a few individuals in the SEO industry, with ultimately one woman — Rhea Drysdale — who fought to the end using her own money and time to beat it.

Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked

SEO
Google’s New Tabbed Sitelinks
on Jul 13 by Danika Atkins
Have you seen the new tabbed sitelinks in search yet? The quips are already flowing inside the Outspoken Media office…

SEO
About to Publish A Post? STOP! Read This
on May 12 by Lisa Barone
It used to be that it was just us writer people that were responsible for publishing blog posts. But, my,…

Online Marketing
What Sarah Palin Doesn’t Get (About Book Publishing)
on Nov 22 by Lisa Barone
If you missed it: Last week Gawker Media shared unauthorized excerpts (cache version) from Sarah Palin’s upcoming book, “America By…