Back in April 2008, Jason Gambert began his attempt to trademark SEO. But last week, Gambert’s claim was formally blocked. That wasn’t due to a big company or industry group fighting it. It came down to a few individuals in the SEO industry, with ultimately one woman — Rhea Drysdale — who fought to the end using her own money and time to beat it.
Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked
Back in April 2008, Jason Gambert began his attempt to trademark SEO. But last week, Gambert’s claim was formally blocked.…
Content Strategy
Terror In the Blogosphere: I Haz No Blog Topic!
on Jan 5 by Lisa Barone
While we all promise that we’re going to adopt editorial calendars to keep us on a healthy schedule of blogging,…
Reputation Marketing Tactics
Reputation Marketing Tactic #1: Moz’s Login
on Dec 1 by Rhea Drysdale
At Outspoken Media we’ve been thinking a lot about reputation marketing and what it means for brands and individuals. To…
SEO
When Good Enough Isn’t – Why I’m Leaving SEO
on Jul 15 by Susan Esparza
Before you panic when you read the next sentence, make sure you read this one and let it sink in…