Search Engine Land

Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked

Back in April 2008, Jason Gambert began his attempt to trademark SEO. But last week, Gambert’s claim was formally blocked.…

Back in April 2008, Jason Gambert began his attempt to trademark SEO. But last week, Gambert’s claim was formally blocked. That wasn’t due to a big company or industry group fighting it. It came down to a few individuals in the SEO industry, with ultimately one woman —  Rhea Drysdale — who fought to the end using her own money and time to beat it.

Content Strategy
Content Strategy

Terror In the Blogosphere: I Haz No Blog Topic!

on Jan 5 by Lisa Barone

While we all promise that we’re going to adopt editorial calendars to keep us on a healthy schedule of blogging,…

Reputation Marketing Tactics

Reputation Marketing Tactic #1: Moz’s Login

on Dec 1 by Rhea Drysdale

At Outspoken Media we’ve been thinking a lot about reputation marketing and what it means for brands and individuals. To…

SEO
SEO

When Good Enough Isn’t – Why I’m Leaving SEO

on Jul 15 by Susan Esparza

Before you panic when you read the next sentence, make sure you read this one and let it sink in…

^Back to Top