The FruitGuys: A Case Study in Follow-Up

by on 05/15/2012 • 3 Comments | Reputation Management

What if I told you that you could reduce reputation problems, provide great customer service, strengthen your brand, and live according to your values and mission through a single marketing tactic? The answer lies in fruit. Yes, fruit. Around the Outspoken Media office, we’ve been on a big corporate social responsibility kick. It’s one way …Read More

Google on Manipulating Search for ORM

by on 10/22/2010 • 13 Comments | Reputation Management

On Tuesday, Search Engine Roundtable covered the WebmasterWorld thread, Create more content to bury negatives? Fair game says Google, in which tedster and the WMW community discussed Google’s apparent stance on online reputation management. The conversation was sparked by a quote from a Google representative on NPR’s All Tech Considered: Meanwhile, Google doesn’t seem to …Read More