Reputation Management

Welcome to the Online Reputation Management blog category.  We have something very important to tell you.

You suck.
Your company ripped me off.
You don't care about your customers.
You messed up my order.
Your president is a liar.
Your brand eats babies.

Don't look at us like that. We didn't say it; droves of your angry customers did.

The sad truth is this: If you haven't been watching and monitoring your online reputation, these may be the comments filling the blogs and social networks right now. They're piling up faster than you realize and are scaring potential customers away.

Not all social media visibility is good. Online vigilantes have invaded the space and they're taking their problems with your company to the main stage. They're leaving disparaging remarks on blogs, forums, social networking sites, Wikipedia pages and everywhere in between. And the only way for you to stop them is to know that these problems exist in the first place.

And that's where we come in. This section is designed to get you up to speed on all the different tips, tricks, and tools available to help you monitor your online reputation and put out small reputation management fires before they grow into unmanageable blazes.  We'll show you how to find the problem, create a strategy to defend against it and how to discretely get rid of negative brand mentions.

While we work on doing that, check out the following recommended reading on online reputation management.

If blog posts on reputation management aren't enough, consider contacting us to hear more about our online reputation management services. Let's work together to put the sparkle back in your image.

Online Reputation Management Case Study

February 1, 2010
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In December I witnessed the beginning of an ugly reputation management situation while sitting on the couch in my PJs. I was watching Tabatha’s Salon Takeover and for sixty minutes I got to capture the making of a small business brand disaster as Nikki Mallon of Brownes & Co. was portrayed on national TV as [...]

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Conan Makes Quintessential ORM Power Move

January 13, 2010

There are five main steps to defusing a potential online reputation management or branding nightmare. They more or less go something like this:

Control the message by explaining, in simple and honest terms, exactly what happened/ is happening.
Don’t get emotional or look for sympathy. Just state the facts.
Admit any wrongdoing, if applicable.
Show grace and humor.
Offer a [...]

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How To Torment People: 10 Steps To An ORM Crisis

January 7, 2010

Most companies are really great. They want to be helpful, to offer a great product and to create experiences that their customers will continually seek out. But I’ve come to the conclusion that not all companies operate that way. Some seem to genuinely enjoy tormenting people. Or at least that’s all I can [...]

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Protecting Your Brand From Online Attacks

December 1, 2009

The Wall Street Journal scared the bejesus out of me this morning. If you missed it, there was an article about The Dark Side of ‘Webtribution’ that detailed exactly how easy it is for someone to destroy your hard-earned reputation in a matter of minutes. The article told the story of a jilted ex [...]

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Seth Godin Tries Out Brandjacking

September 23, 2009

Seth Godin has ginormous balls. There, I said it.
This morning, Seth used his much respected blog to reveal the news about Brands In Public. If you missed it (and if you did, you should really adjust the volume on your Internet), Brand in Public was designed to show the world just how much Seth [...]

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The More You Hide It, the Juicier It Is When I Find It

July 9, 2009

The Vice President of your company was just caught falling down a flight of stairs. Your CEO got confused in a speech and had an epic Miss South Carolina moment. Your financial advisor misplaced a decimal point and sent a mass emailing touting totally wrong numbers to current clients.
What do you do?
You own [...]

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Keep Your Boss Out Of Your Underwear Drawer

June 19, 2009
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The kids who grew up in Facebook, MySpace and in the Social Web are getting older. And as they do and attempt to find jobs, the sheer mass of online reputation problems could keep many of us in business for a very, very long time (thanks YouTube!). Or, it could create an environment where ORM [...]

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Get the Online Reputation Management Guide

May 29, 2009
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We knew Outspoken Media’s Online Reputation Management (ORM) Guide was coming.  So did you, because we put a link to it on the home page when Outspoken first launched back in January.  But then we got busy. So instead of the Guide, you found our glorious 404 page just “waiting for a girl like you!”  [...]

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How Companies Should Respond To Negative Reviews

April 13, 2009
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Something kind of scary happened last week. Yelp announced that they’ll soon let businesses respond to the critiques and the not-so-glowing reviews made against them on the site. I know, this should be good news, but, holy heaven does it make me nervous. Let’s face it, social skills and a beating heart [...]

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Rhea Drysdale To Speak On Online Reputation Management

March 4, 2009
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Two weeks from today (that’d be March 18th for our friends without counting skills) our very own Rhea Drysdale will be speaking on the topic of online reputation management at the March SEMNE meeting up in Hartford, CT. We invite you all to come watch her in action and learn a little about the [...]

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