Our Blog

Reputation Management


On the Outspoken Media blog we have a safe space just for you under Branding. That’s where marketers and business leaders can go to learn what they can control! Reputation marketing on the other hand is a much more terrifying location, because here, we discuss something that often feels out of your control—your reputation.

Don’t worry though, it’s not all bad news—we’re here to help you understand how to leverage reputation marketing to grow, protect, and manage your brand online. Brand is the vehicle you use to deliver on your promises. Promises delivered on (or not) are what shape your reputation. In other words, reputation is what happens when your audience has an expectation and you either support or refute it. THAT is in your control and is communicated through branding, content strategy, digital marketing, outreach, search engine optimization, and social media marketing.

Whether you’re trying to manage a corporate or personal reputation, there are very tangible things you can do or start thinking about today. We’re here to help with best practices, tips, techniques, and case studies (the good, the bad, and the ugly) for online reputation management as well as the broader field of reputation marketing.

Jan 22

Forbes’ Top 10 Earning CEO’s Reputations

by Rhea Drysdale

With the New Year comes a fresh start, but in many cases our past likes to follow us online in
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May 15

The FruitGuys: A Case Study in Follow-Up

by Rhea Drysdale

What if I told you that you could reduce reputation problems, provide great customer service, strengthen your brand, and live
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Apr 27

The Secret to Good Marketing: Good Business

by Rhea Drysdale

Recently, I was contacted by a small business owner who was facing what appeared to be an insurmountable slump in
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Mar 14

Avoid an ORM Disaster By Controlling Online Responses

by Lisa Barone

I love the Internet. As a user I love being able to meet people I wouldn’t have otherwise been connected
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Aug 29

Manage Your Online Reputation When Disaster Strikes

by Rhea Drysdale

What follows is a look into how the City of Troy responded to disaster with takeaways you can immediately implement
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Jun 28

How Online Affects Offline: The Shame of Weinergate

by Sabre Sarnataro

Ah, the notion that the Internet isn’t real life. It’s so cute, so innocent, so absurd! What makes us believe
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Mar 4

A Simple Way To Keep Bad Reviews Offline

by Lisa Barone

Earlier this week I caught a post from Entrepreneur.com about cleaning up your online reputation. Curious if there’d be any
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Nov 19

5 Reasons NOT to Delete Negative Reviews

by Lisa Barone

Yesterday afternoon I had a chance to chat with a writer from a bridal magazine. She was looking for tip
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Oct 22

Google on Manipulating Search for ORM

by Rhea Drysdale

On Tuesday, Search Engine Roundtable covered the WebmasterWorld thread, Create more content to bury negatives? Fair game says Google, in
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Sep 8

DIY ORM Without The Nasty Emotional Breakdown

by Lisa Barone

I recently chatted with a student working on his thesis. He was interested in the effects of the social Web
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Aug 6

Air Canada Ignores Dying Boy Til He Goes Viral

by Lisa Barone

I was introduced to Tanner via Scott Stratten on Twitter. Tanner is a 10-year-old boy fighting muscular dystrophy. He’s 10
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Aug 5

You Deserve Your Bad Online Reputation

by Rhea Drysdale

At Outspoken Media I get a lot of online reputation management leads. Unfortunately, most of those leads deserve their bad
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