Category: Online Marketing
Oh good, you found us!
If you’re looking for a post that’s not quite social media, not really branding, doesn’t have anything to do with online reputation management and is anything but a usability issue, then it’s probably located here in our general Online Marketing category.
The Online Marketing category aims to cover the “everything else” of your search marketing campaign, including press releases, link development, word of mouth advertising, traditional marketing methods and more. This category makes sure you’re not forgetting about the tried and true methods for improving your rankings in the search engines. It’s somewhere to turn when you need more than just the fancy and flashy stuff. You wouldn’t drop your very best gal pals just because you met a new beau, would you? Okay, you probably would, but that’s no way to run an Internet marketing campaign.
If you have suggestions for posts we should do or techniques you’d like to see covered, we challenge you to contact us and let us know. Or, if you want to know how Outspoken Media can help you through our Internet marketing services, contact us about that, too.
As Internet marketing consultants, I’m sure we’d all agree SEO is a vital part of a successful marketing strategy. Online visibility is essential for both branding and conversions. But I think because we are passionate about what we do (and therefore, perhaps a bit biased,) we can lose sight of the fact that SEO and …Read More
Have you hit the wall yet? That wall where you realize if something doesn’t change with your current schedule and responsibilities, you’re not going to be able to keep going at your current speed? It often happens when communication piles up, you forget to pick your kid up from school, or you miss an important …Read More
I’m not going to lie – I don’t really love infographics. Seeing them constantly flood through my Twitter stream fills me with an unwavering urge to stab myself in the face just so I don’t have to see another one. But as Sonia Simone reminded us in a recent interview, it’s okay that I don’t …Read More
Two weeks ago I did something no one imagined I’d ever actually do – I ditched my beloved (but rarely functional) Blackberry Bold and upgraded to a Samsung Galaxy Nexus. Because my transition into smartphone adulthood happened so close to my trip out to San Jose for SMX West (check out our liveblogging coverage here), …Read More
Every so often, I’m tempted to turn infographic sightings into some sort of drinking game. But then I realize the danger in consuming that much alcohol. Not to be too cynical. After all, infographics are not dead. Just because we’re all tired of the buzzword doesn’t mean that data visualization, as a whole, is a …Read More
Much of the Internet is going dark today in protest of the Stop Online Privacy Act (SOPA) and its counterpart Protect-IP Act (PIPA). SOPA was originally introduced as a way to stop copyright infringement, but it won’t do that. What SOPA will do is threaten the freedom and the stability of the Internet, as well …Read More
QR codes are exploding. They’re on posters, window storefronts, coasters at the bar, and some businesses are even putting them on billboards (hi, your customer is DRIVING!). But what I’m noticing even more than the sheer explosion of QR codes is that often the QR code campaign is doing little more than embarrassing the brand …Read More
As we already told you, Outspoken Media has moved into a brand new office space. If you missed the glorious picture post, you can relive the memory over there. And, yes, I know, those orange Eames chairs in the entryway are awesome, especially considering we found them in a dusty basement and didn’t pay for …Read More
Well, it’s just you and me here to wrap up our 12 Days of SEO fest. After more than two weeks of posts, it’s come to this – 12 Drummers Drumming. Twelve people who can do nothing but beat the same drum year after year…after year… after year. Remind you of anyone? It reminds me …Read More
Back in October, I talked about using the power of online reviews to build trust in your product or service. The truth is I’ve been a fan of reviews long before my life as an internet marketer. A few years ago, I dove head-first into Yelp because it fulfilled most of my heirarchy of internet …Read More