American Marketing Association

Six SEO Rules for 2016

Thus, original content is becoming more important than ever, says Rhea Drysdale, CEO of Outspoken Media Inc​​​​., a Troy, N.Y.-based SEO consulting firm. “The more original content that you can produce—whether it’s an image or a video, or long-form content, anything you can put together that’s going to justify someone wanting to read it or share it—the better.”

While articles with a “top five” list format often are clickable, Drysdale suggests using them sparingly. “People like things that they can quickly digest, but it doesn’t necessarily have much weight with search,” she says. “You have to make sure that whatever comes after the number makes sense and is useful.”

Branding
Branding

Common Sense, For When Your Brand Won’t Save You

on Oct 29 by Lisa Barone

Brands have always walked around with a sense of entitlement. Whether we’re talking about a celebrity, a company responsible for…

Social Media
Social Media

Buying Facebook Fans is a Horrible Idea

on Jul 28 by Lisa Barone

It always starts the same way. My inbox chirps and I have a new message from someone inquiring about social…

Online Marketing
Online Marketing

5 Content Usability Tips for Mobile Sites

on May 9 by Lisa Barone

Hey. It’s a new week and you’re busy. So what do you say we just agree that your audience is…

^Back to Top