American Marketing Association

Six SEO Rules for 2016

Thus, original content is becoming more important than ever, says Rhea Drysdale, CEO of Outspoken Media Inc​​​​., a Troy, N.Y.-based SEO consulting firm. “The more original content that you can produce—whether it’s an image or a video, or long-form content, anything you can put together that’s going to justify someone wanting to read it or share it—the better.”

While articles with a “top five” list format often are clickable, Drysdale suggests using them sparingly. “People like things that they can quickly digest, but it doesn’t necessarily have much weight with search,” she says. “You have to make sure that whatever comes after the number makes sense and is useful.”

Social Media
Social Media

The Secret to Social Media Fatigue

on Dec 5 by Rhea Drysdale

The secret to “social media fatigue” is that we need to stop calling it that! Seriously. We have “social media…

Usability
Usability

Your Online Form Not Converting? Here’s Why

on May 19 by Lisa Barone

For service-based Web sites, you often live and die by your ability to convert people through your online form. Whether…

Internet Marketing Conferences
Internet Marketing Conferences

Real Time Marketing: Your Brand and Your Site

on Mar 24 by Lisa Barone

Good morning, friends. Congratulations on making it to Day 3 of SES NY. It seems like just yesterday we were…

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