American Marketing Association

Six SEO Rules for 2016

Thus, original content is becoming more important than ever, says Rhea Drysdale, CEO of Outspoken Media Inc​​​​., a Troy, N.Y.-based SEO consulting firm. “The more original content that you can produce—whether it’s an image or a video, or long-form content, anything you can put together that’s going to justify someone wanting to read it or share it—the better.”

While articles with a “top five” list format often are clickable, Drysdale suggests using them sparingly. “People like things that they can quickly digest, but it doesn’t necessarily have much weight with search,” she says. “You have to make sure that whatever comes after the number makes sense and is useful.”

Content Strategy
Content Strategy

Social Web Moment: Twitter As My Kevin Bacon

on Dec 27 by Lisa Barone

Hey. This post dips a bit more into the personal side of things, so if that offends you perhaps revisit…

Reputation Management
Reputation Management

Seth Godin Tries Out Brandjacking

on Sep 23 by Lisa Barone

Seth Godin has ginormous balls. There, I said it. This morning, Seth used his much respected blog to reveal the…

Social Media
Social Media

When Social Media Becomes A Weapon

on Jul 28 by Lisa Barone

Let me just get this out of the way now: I totally told you so. Earlier this month we all…

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