American Marketing Association

Six SEO Rules for 2016

Thus, original content is becoming more important than ever, says Rhea Drysdale, CEO of Outspoken Media Inc​​​​., a Troy, N.Y.-based SEO consulting firm. “The more original content that you can produce—whether it’s an image or a video, or long-form content, anything you can put together that’s going to justify someone wanting to read it or share it—the better.”

While articles with a “top five” list format often are clickable, Drysdale suggests using them sparingly. “People like things that they can quickly digest, but it doesn’t necessarily have much weight with search,” she says. “You have to make sure that whatever comes after the number makes sense and is useful.”

Social Media
Social Media

The Drive-Thru Mentality Of Social Media

on Feb 8 by Lisa Barone

I caught a bit of flack yesterday for my social media peeps after tweeting a post on why Quora and…

Internet Marketing Conferences
Internet Marketing Conferences

SEO for E-commerce Sites

on Nov 9 by Michelle Lowery

Good morning, Vegas! Now that Lisa got you revved up with fantastic keynote coverage, let’s get into some more SEO,…

Social Media
Social Media

Creating Your Social Media Identity

on Sep 11 by Lisa Barone

Back in May, I wrote a post about creating your social media plan. And to date, I think it still…

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