American Marketing Association

Six SEO Rules for 2016

Thus, original content is becoming more important than ever, says Rhea Drysdale, CEO of Outspoken Media Inc​​​​., a Troy, N.Y.-based SEO consulting firm. “The more original content that you can produce—whether it’s an image or a video, or long-form content, anything you can put together that’s going to justify someone wanting to read it or share it—the better.”

While articles with a “top five” list format often are clickable, Drysdale suggests using them sparingly. “People like things that they can quickly digest, but it doesn’t necessarily have much weight with search,” she says. “You have to make sure that whatever comes after the number makes sense and is useful.”

Online Marketing
Online Marketing

Small Biz Black Friday: Sticking it to Big Box Stores

on Nov 23 by Danika Atkins

I once braved the madness known as Black Friday Outlet Shopping. My friends and I pushed through a post-tryptophan haze…

SEO
SEO

Does Your Board of Directors Get SEO?

on Nov 14 by Rhea Drysdale

Recently, I joined my first Board of Directors at Vanderheyden, a New York family services organization, and I was faced…

Internet Marketing Conferences
Internet Marketing Conferences

Keynote Conversation: Microsoft CEO Steve Ballmer at SMX

on Mar 2 by Lisa Barone

Good morning, SANTA CLARA! Sorry, I’m super hyped. So hyped that I was waiting outside the keynote room at 7:45am…

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