American Marketing Association

Six SEO Rules for 2016

Thus, original content is becoming more important than ever, says Rhea Drysdale, CEO of Outspoken Media Inc​​​​., a Troy, N.Y.-based SEO consulting firm. “The more original content that you can produce—whether it’s an image or a video, or long-form content, anything you can put together that’s going to justify someone wanting to read it or share it—the better.”

While articles with a “top five” list format often are clickable, Drysdale suggests using them sparingly. “People like things that they can quickly digest, but it doesn’t necessarily have much weight with search,” she says. “You have to make sure that whatever comes after the number makes sense and is useful.”

Content Strategy
Content Strategy

Terror In the Blogosphere: I Haz No Blog Topic!

on Jan 5 by Lisa Barone

While we all promise that we’re going to adopt editorial calendars to keep us on a healthy schedule of blogging,…

Online Marketing
Online Marketing

The Fashion of Empathetic Selling

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Joining us today on the blog is the amazing Brittan Bright. With a name like that, it’s impossible not to…

SEO
SEO

Back to Basics: Defining Your SEO Strategy

on Jun 22 by Rhea Drysdale

Hey-oh! Rhea here and guess what? I’m supposed to leave for vacation in about six hours. I know I’m a…

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