Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how sites rank in the search results. That means your website not only has to look good on a mobile device, but it has to function well on that platform, says Rhea Drysdale, CEO of Outspoken Media in Troy. People want a different experience if they’re viewing it on mobile device. “If you’re a local restaurant, if [the customer’s] on a desktop they might want to see the menu,” she says. “On the phone, they want your phone number and address because they’re about to arrive or want to make a reservation.”

How to market your business the RIGHT way on the Internet

Internet Marketing Conferences
Keynote with Bob Brisco of Internet Brands
on Nov 12 by Lisa Barone
Helllooo, party people. You still with me? We up and alert today? I hope so! It’s Day 3 of PubCon…

Social Media
Creating Your Social Media Identity
on Sep 11 by Lisa Barone
Back in May, I wrote a post about creating your social media plan. And to date, I think it still…

Online Marketing
4 Reasons Your Kid Schools You at Promotion
on Aug 3 by Lisa Barone
The Federal Trade Commission may try and govern it all they want, but there’s a reason marketers routinely advertise to…