Times Union

How to market your business the RIGHT way on the Internet

Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how sites rank in the search results. That means your website not only has to look good on a mobile device, but it has to function well on that platform, says Rhea Drysdale, CEO of Outspoken Media in Troy. People want a different experience if they’re viewing it on mobile device. “If you’re a local restaurant, if [the customer’s] on a desktop they might want to see the menu,” she says. “On the phone, they want your phone number and address because they’re about to arrive or want to make a reservation.”

SEO
SEO

12 Women We’d Love To See Speaking (or speaking more)

on Feb 10 by Lisa Barone

There aren’t enough women speaking in our industry. There I said it. It’s what I believe even though the Twitter…

Online Marketing
Online Marketing

6 Ways to Know He’s “The One”: Client Edition

on Sep 1 by Lisa Barone

There’s a courting process in business. A mating dance, if you will, that exists between potential client and service provider…

Social Media
Social Media

Wemen Suck at Social Media

on Aug 19 by johnandrews

Lazy Rae Hoffman is goofing off again, this time thousands of miles away in Dublin, Ireland. She took her Lisa…

^Back to Top