Times Union

How to market your business the RIGHT way on the Internet

Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how…

Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how sites rank in the search results. That means your website not only has to look good on a mobile device, but it has to function well on that platform, says Rhea Drysdale, CEO of Outspoken Media in Troy. People want a different experience if they’re viewing it on mobile device. “If you’re a local restaurant, if [the customer’s] on a desktop they might want to see the menu,” she says. “On the phone, they want your phone number and address because they’re about to arrive or want to make a reservation.”

Branding
Branding

What Mickey Mouse Can Teach You About Voice

on May 7 by Lisa Barone

Here’s something cool – Mickey Mouse is finding his voice*. Literally. According to the official Disney Parks Blog, they’re ‘playtesting’…

Small Business Marketing
Small Business Marketing

How To Use The Holidays To Generate Customer Reviews

on Dec 2 by Lisa Barone

It’s the most wonderful time of the year (not that one. The one with snow.)! Or it’s at least the…

Online Marketing
Online Marketing

5 Web Voices I Listen To. Who Are Yours?

on May 10 by Lisa Barone

From Kim Krause-Berg’s post asking where are the skilled, generous SEOs to Amber Naslund’s post on Finding Your Greener Grass,…

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