Times Union

How to market your business the RIGHT way on the Internet

HomePressHow to market your business the RIGHT way on the Internet

Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how sites rank in the search results. That means your website not only has to look good on a mobile device, but it has to function well on that platform, says Rhea Drysdale, CEO of Outspoken Media in Troy. People want a different experience if they’re viewing it on mobile device. “If you’re a local restaurant, if [the customer’s] on a desktop they might want to see the menu,” she says. “On the phone, they want your phone number and address because they’re about to arrive or want to make a reservation.”

Online Marketing
Online Marketing

What Kanye & Taylor Swift Taught Us About Going Viral

on Sep 14 by Lisa Barone

We don’t trust marketing. We’ve been lied to and taken advantage of so many times that we don’t know what’s…

Social Media
Social Media

Why Coffee Is The #1 Community Management Tool

on Aug 11 by Lisa Barone

The police in my community are trying something new. Troy Police Chief John Tedesco has launched a directive created by…

Internet Marketing Conferences
Internet Marketing Conferences

Don’t Be Afraid of the Dark: Black Hat PPC Tactics

on Mar 26 by Lisa Barone

Last session, folks. Look alive. Maybe if you look alive I can trick myself into feeling like I’m still alive.…

HomePressHow to market your business the RIGHT way on the Internet
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