Times Union

How to market your business the RIGHT way on the Internet

Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how…

Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how sites rank in the search results. That means your website not only has to look good on a mobile device, but it has to function well on that platform, says Rhea Drysdale, CEO of Outspoken Media in Troy. People want a different experience if they’re viewing it on mobile device. “If you’re a local restaurant, if [the customer’s] on a desktop they might want to see the menu,” she says. “On the phone, they want your phone number and address because they’re about to arrive or want to make a reservation.”

SEO
SEO

Benu Aggarwal on Local Search Ranking Factors

on Oct 12 by Lisa Barone

We’re back with another information-packed pre-SES Chicago speaker interview. This time we’ve got something small business owners are going to…

Social Media
Social Media

The Secret to Social Media Fatigue

on Dec 5 by Rhea Drysdale

The secret to “social media fatigue” is that we need to stop calling it that! Seriously. We have “social media…

SEO
SEO

How Do You Convince SEO Naysayers?

on Jun 17 by Lisa Barone

A few days ago I wrote what I thought was a tame, informational post. The post centered on SEO Best…

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