Times Union

How to market your business the RIGHT way on the Internet

Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how…

Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how sites rank in the search results. That means your website not only has to look good on a mobile device, but it has to function well on that platform, says Rhea Drysdale, CEO of Outspoken Media in Troy. People want a different experience if they’re viewing it on mobile device. “If you’re a local restaurant, if [the customer’s] on a desktop they might want to see the menu,” she says. “On the phone, they want your phone number and address because they’re about to arrive or want to make a reservation.”

Branding
Branding

Preparing Employees For the Front Lines… of your brand

on May 11 by Lisa Barone

Once again, Amber Naslund is right on the money. Amber’s right when she says it doesn’t matter how great your…

Announcements
Announcements

Outspoken Media Turns Two

on Jan 19 by Rhea Drysdale

Breakout the birthday cake and the candles, today Outspoken Media turns 2-years-old! Two, I never thought I could be so…

Social Media
Social Media

Old Spice: The Man Your Content Could Smell Like

on Jul 14 by Lisa Barone

[Update: EEE! Old Spice Man read our post and sent me a personalized video of my own. Check it out…

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