Times Union

How to market your business the RIGHT way on the Internet

HomePressHow to market your business the RIGHT way on the Internet

Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how sites rank in the search results. That means your website not only has to look good on a mobile device, but it has to function well on that platform, says Rhea Drysdale, CEO of Outspoken Media in Troy. People want a different experience if they’re viewing it on mobile device. “If you’re a local restaurant, if [the customer’s] on a desktop they might want to see the menu,” she says. “On the phone, they want your phone number and address because they’re about to arrive or want to make a reservation.”

Social Media
Social Media

Twitter Breaks Twitter Search, Cries “Feature”

on Aug 5 by Lisa Barone

Dear Twitter, I don’t want to yell. I don’t want to fight. We’ve already been down that road before and,…

Internet Marketing Conferences
Internet Marketing Conferences

Hot Topics in Marketing Compliance and Enforcement

on Aug 11 by Lisa Barone

Welcome back from lunch! I have a feeling this session is going to be a little heated. Or at least,…

Online Marketing
Online Marketing

The Word Nerd Content Marketing Checklist

on Apr 20 by Michelle Lowery

Maybe you’ve been distracted lately by Tupac’s hologram stealing the show at Coachella, but if you’ll allow me, I’d like…

HomePressHow to market your business the RIGHT way on the Internet
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