Times Union

How to market your business the RIGHT way on the Internet

Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how…

Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how sites rank in the search results. That means your website not only has to look good on a mobile device, but it has to function well on that platform, says Rhea Drysdale, CEO of Outspoken Media in Troy. People want a different experience if they’re viewing it on mobile device. “If you’re a local restaurant, if [the customer’s] on a desktop they might want to see the menu,” she says. “On the phone, they want your phone number and address because they’re about to arrive or want to make a reservation.”

Online Marketing
Online Marketing

What To Do When Your Laptop Is Stolen

on Jul 16 by Lisa Barone

Happy Thursday, everyone! I had a super great post all ready for you today. It was on astroturf marketing and…

Internet Marketing Conferences
Internet Marketing Conferences

SEO Myths, Mistakes & The Madness Of Crowds

on Mar 10 by Lisa Barone

And we are back in action!  I hear this session is mostly Q&A, so should be a good time. Up…

Reputation Management
Reputation Management

Manage Your Online Reputation When Disaster Strikes

on Aug 29 by Rhea Drysdale

What follows is a look into how the City of Troy responded to disaster with takeaways you can immediately implement…

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