Times Union

How to market your business the RIGHT way on the Internet

Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how sites rank in the search results. That means your website not only has to look good on a mobile device, but it has to function well on that platform, says Rhea Drysdale, CEO of Outspoken Media in Troy. People want a different experience if they’re viewing it on mobile device. “If you’re a local restaurant, if [the customer’s] on a desktop they might want to see the menu,” she says. “On the phone, they want your phone number and address because they’re about to arrive or want to make a reservation.”

Internet Marketing Conferences
Internet Marketing Conferences

Advanced SEO Strategies: Integrating Analytics, Usability, Persuasion and Journalism

on Mar 24 by Lisa Barone

I have to admit, the journalism geek in me is pretty excited for this one. Not to mention the fact…

Small Business Marketing
Small Business Marketing

Mastering the Small Business Link Building Basics

on Sep 20 by Lisa Barone

We were at SMX East last week to catch up with old friends, have dinner with Lady Gaga and liveblog…

Announcements
Announcements

Moving Forward with Outspoken Media

on Apr 13 by Rhea Drysdale

Yesterday, Lisa announced her resignation from Outspoken Media and we hope you join us in wishing her the best of…

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