Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how sites rank in the search results. That means your website not only has to look good on a mobile device, but it has to function well on that platform, says Rhea Drysdale, CEO of Outspoken Media in Troy. People want a different experience if they’re viewing it on mobile device. “If you’re a local restaurant, if [the customer’s] on a desktop they might want to see the menu,” she says. “On the phone, they want your phone number and address because they’re about to arrive or want to make a reservation.”

How to market your business the RIGHT way on the Internet

Content Strategy
Why Outspoken Blogs & You Maybe Should
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Blogging has become a favorite marketing strategy for many over the past few years. It’s given companies a voice, it…

Online Marketing
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SEO
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Hey everyone, Ben Cook (aka Skitzzo) here. I’m not sure if Lisa & Rhea sent the invitation to participate in…