Times Union

How to market your business the RIGHT way on the Internet

Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how sites rank in the search results. That means your website not only has to look good on a mobile device, but it has to function well on that platform, says Rhea Drysdale, CEO of Outspoken Media in Troy. People want a different experience if they’re viewing it on mobile device. “If you’re a local restaurant, if [the customer’s] on a desktop they might want to see the menu,” she says. “On the phone, they want your phone number and address because they’re about to arrive or want to make a reservation.”

Content Strategy
Content Strategy

Why Outspoken Blogs & You Maybe Should

on Sep 18 by Lisa Barone

Blogging has become a favorite marketing strategy for many over the past few years. It’s given companies a voice, it…

Online Marketing
Online Marketing

The Indispensable Items of Outspoken Media

on Aug 13 by Rae Hoffman-Dolan

Everyone has some things they can’t live without in their working environment and we’re no different. Below you’ll find the…

SEO
SEO

Why SEOs Hate Developers

on Jul 12 by Ben Cook

Hey everyone, Ben Cook (aka Skitzzo) here. I’m not sure if Lisa & Rhea sent the invitation to participate in…

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