Times Union

How to market your business the RIGHT way on the Internet

Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how sites rank in the search results. That means your website not only has to look good on a mobile device, but it has to function well on that platform, says Rhea Drysdale, CEO of Outspoken Media in Troy. People want a different experience if they’re viewing it on mobile device. “If you’re a local restaurant, if [the customer’s] on a desktop they might want to see the menu,” she says. “On the phone, they want your phone number and address because they’re about to arrive or want to make a reservation.”

SEO
SEO

Survey Results: Educational Background of Digital Marketers & SEOs Revealed

on Oct 16 by Rhea Drysdale

Ever wonder how most of the industry stumbled into this field? I certainly have, because I’m always looking for exceptional…

Internet Marketing Conferences
Internet Marketing Conferences

The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide

on Jun 7 by Lisa Barone

Welcome back! Did you have a fantastic lunch? I ate cake. Better yet – it was Aimclear cake.  I’m not…

Internet Marketing Conferences
Internet Marketing Conferences

Social Signals & Search

on Mar 8 by Lisa Barone

Holy crap, guys!  Am I here? Did I make it? Between canceled flights, digging cars out of ice, and more…

^Back to Top