Times Union

How to market your business the RIGHT way on the Internet

Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how sites rank in the search results. That means your website not only has to look good on a mobile device, but it has to function well on that platform, says Rhea Drysdale, CEO of Outspoken Media in Troy. People want a different experience if they’re viewing it on mobile device. “If you’re a local restaurant, if [the customer’s] on a desktop they might want to see the menu,” she says. “On the phone, they want your phone number and address because they’re about to arrive or want to make a reservation.”

Internet Marketing Conferences
Internet Marketing Conferences

Keynote with Bob Brisco of Internet Brands

on Nov 12 by Lisa Barone

Helllooo, party people. You still with me?  We up and alert today?  I hope so! It’s Day 3 of PubCon…

Social Media
Social Media

Creating Your Social Media Identity

on Sep 11 by Lisa Barone

Back in May, I wrote a post about creating your social media plan. And to date, I think it still…

Online Marketing
Online Marketing

4 Reasons Your Kid Schools You at Promotion

on Aug 3 by Lisa Barone

The Federal Trade Commission may try and govern it all they want, but there’s a reason marketers routinely advertise to…

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