Times Union

How to market your business the RIGHT way on the Internet

Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how sites rank in the search results. That means your website not only has to look good on a mobile device, but it has to function well on that platform, says Rhea Drysdale, CEO of Outspoken Media in Troy. People want a different experience if they’re viewing it on mobile device. “If you’re a local restaurant, if [the customer’s] on a desktop they might want to see the menu,” she says. “On the phone, they want your phone number and address because they’re about to arrive or want to make a reservation.”

SEO
SEO

A Guest Post on the Death of Guest Posting

on Jan 21 by Ryan Jones

If you haven’t heard yet, Matt Cutts just issued a decree that guest blogging is done, essentially killing another popular…

Online Marketing
Online Marketing

What Sarah Palin Doesn’t Get (About Book Publishing)

on Nov 22 by Lisa Barone

If you missed it: Last week Gawker Media shared unauthorized excerpts (cache version) from Sarah Palin’s upcoming book, “America By…

Internet Marketing Conferences
Internet Marketing Conferences

Content Farms Or The Smartest SEOs in the World

on Mar 8 by Lisa Barone

Welcome back! Are you ready for this? We’re here to discuss content farms so I’m hoping for a little excitement…

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