Times Union

How to market your business the RIGHT way on the Internet

Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how sites rank in the search results. That means your website not only has to look good on a mobile device, but it has to function well on that platform, says Rhea Drysdale, CEO of Outspoken Media in Troy. People want a different experience if they’re viewing it on mobile device. “If you’re a local restaurant, if [the customer’s] on a desktop they might want to see the menu,” she says. “On the phone, they want your phone number and address because they’re about to arrive or want to make a reservation.”

Content Strategy
Content Strategy

Blog Inspiration Series: Part 1

on Jul 6 by Rhea Drysdale

Attempting to find blog inspiration can be incredibly productive. In the quest for a great blog topic or simply the…

SEO
SEO

News Flash to SEOs: Your developer hates you

on Jul 11 by Andrew Norcross

Howdy folks, the name’s Norcross. I’m a WordPress developer in Tampa, FL. Since this a family friendly place, I’ll tell…

SEO
SEO

SEO Not Working For You? Here’s Why.

on Jan 27 by Lisa Barone

There are a lot of posts out there attempting to give search engine optimization (SEO) a bad rap. Posts that…

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