Times Union

How to market your business the RIGHT way on the Internet

Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how sites rank in the search results. That means your website not only has to look good on a mobile device, but it has to function well on that platform, says Rhea Drysdale, CEO of Outspoken Media in Troy. People want a different experience if they’re viewing it on mobile device. “If you’re a local restaurant, if [the customer’s] on a desktop they might want to see the menu,” she says. “On the phone, they want your phone number and address because they’re about to arrive or want to make a reservation.”

Internet Marketing Conferences
Internet Marketing Conferences

Hardcore Social Tactics – SMX Advanced 2012

on Jun 5 by Michelle Lowery

Break out the flannel and the Chuck Taylors, and put on some Nirvana because we’re in Seattle this week! Okay,…

Internet Marketing Conferences
Internet Marketing Conferences

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SEO
SEO

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Making drastic changes to your site in hopes of increasing conversions or fixing trouble spots can be pretty intimidating. Okay,…

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