Search Engine Land

Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Rhea Drysdale, CEO of Outspoken Media, opened with, “It is up to you to manage the site from beginning to…

Rhea Drysdale, CEO of Outspoken Media, opened with, “It is up to you to manage the site from beginning to end. The strategies that you choose and tactics… all of that ultimately falls onto you.”

Drysdale said that website owners should focus on the big picture rather than short-term “vanity goals” (I like that phrase) or choosing shortcuts without weighing the risks. “Do no harm to the brand and let people know the risks,” she said.

She also pointed out that “human behavior forces algorithm updates.” The example she gave to support her statement was The Decay and Fall of Guest Blogging for SEO in Matt Cutts’ blog.

SEO
SEO

How To Tell If Your SEO Will Get You Banned

on Feb 15 by Lisa Barone

There’s been a lot written about J.C. Penney’s major SEO drama that erupted over the weekend. If you’re interested in…

Announcements
Announcements

The New Faces of Outspoken Media

on Dec 30 by Rhea Drysdale

Yesterday, Dawn announced she’d be moving on from Outspoken Media. It was hard to see in print, but Dawn stuck…

Internet Marketing Conferences
Internet Marketing Conferences

Social Network Analysis

on Mar 24 by Lisa Barone

Hello! How was your lunch? Mine was most delicious. I’m just kidding. Livebloggers don’t eat lunch, silly goose! But enough…

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