Search Engine Land

Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Rhea Drysdale, CEO of Outspoken Media, opened with, “It is up to you to manage the site from beginning to end. The strategies that you choose and tactics… all of that ultimately falls onto you.”

Drysdale said that website owners should focus on the big picture rather than short-term “vanity goals” (I like that phrase) or choosing shortcuts without weighing the risks. “Do no harm to the brand and let people know the risks,” she said.

She also pointed out that “human behavior forces algorithm updates.” The example she gave to support her statement was The Decay and Fall of Guest Blogging for SEO in Matt Cutts’ blog.

Content Strategy
Content Strategy

Quick & Painless Content Ideas For Your Site

on Sep 29 by Lisa Barone

Writing content sucks. There, I said it. And as someone who spends her entire day writing content, I feel your…

Reputation Management
Reputation Management

Why Social Media is Not Customer Service

on Apr 22 by Rhea Drysdale

Reputation management problems often exist because of a significant communication breakdown. A confused consumer could not get in touch with…

Social Media
Social Media

You’re Not Too Old For Social Media, You’re Just Lazy

on May 20 by Lisa Barone

Stop me when any of this founds familiar. 1. I’m talking to a business owner about Internet marketing. Things are…

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