Search Engine Land

Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Rhea Drysdale, CEO of Outspoken Media, opened with, “It is up to you to manage the site from beginning to…

Rhea Drysdale, CEO of Outspoken Media, opened with, “It is up to you to manage the site from beginning to end. The strategies that you choose and tactics… all of that ultimately falls onto you.”

Drysdale said that website owners should focus on the big picture rather than short-term “vanity goals” (I like that phrase) or choosing shortcuts without weighing the risks. “Do no harm to the brand and let people know the risks,” she said.

She also pointed out that “human behavior forces algorithm updates.” The example she gave to support her statement was The Decay and Fall of Guest Blogging for SEO in Matt Cutts’ blog.

Online Marketing
Online Marketing

Why Maya Angelou Is A Groupon Marketing Master

on Mar 15 by Lisa Barone

We all like getting a good deal. It’s exhilarating. That feeling that you’re somehow beating the system by getting something…

Reputation Management
Reputation Management

Why BP Should Embrace the Fake BP Twitter Account

on May 26 by Lisa Barone

With 5,000 barrels of oil being leaked into the Gulf of Mexico every day, we have a disaster on our…

SEO
SEO

Getting to Know Your Bots: Robots.txt 101

on Apr 23 by Rhea Drysdale

It’s Monday and that means it’s time to get fired up about the week. What better way to kick things…

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