Search Engine Land

Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Rhea Drysdale, CEO of Outspoken Media, opened with, “It is up to you to manage the site from beginning to end. The strategies that you choose and tactics… all of that ultimately falls onto you.”

Drysdale said that website owners should focus on the big picture rather than short-term “vanity goals” (I like that phrase) or choosing shortcuts without weighing the risks. “Do no harm to the brand and let people know the risks,” she said.

She also pointed out that “human behavior forces algorithm updates.” The example she gave to support her statement was The Decay and Fall of Guest Blogging for SEO in Matt Cutts’ blog.

Internet Marketing Conferences
Internet Marketing Conferences

Liveblogging Schedule for SES New York

on Mar 20 by Lisa Barone

Rae said I needed to blog today since I haven’t done that since Monday.  Pfft. Slave driver. ;) Truth is,…

Internet Marketing Conferences
Internet Marketing Conferences

BlogWorld Expo Recap: Day 2

on Oct 16 by Lisa Barone

Robert Scoble is three feet in front of me telling other people how cool he is. Do you see what…

Online Marketing
Online Marketing

The Word Nerd Content Marketing Checklist

on Apr 20 by Michelle Lowery

Maybe you’ve been distracted lately by Tupac’s hologram stealing the show at Coachella, but if you’ll allow me, I’d like…

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