Search Engine Land

Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Rhea Drysdale, CEO of Outspoken Media, opened with, “It is up to you to manage the site from beginning to end. The strategies that you choose and tactics… all of that ultimately falls onto you.”

Drysdale said that website owners should focus on the big picture rather than short-term “vanity goals” (I like that phrase) or choosing shortcuts without weighing the risks. “Do no harm to the brand and let people know the risks,” she said.

She also pointed out that “human behavior forces algorithm updates.” The example she gave to support her statement was The Decay and Fall of Guest Blogging for SEO in Matt Cutts’ blog.

Internet Marketing Conferences
Internet Marketing Conferences

Ted Ives on Life Beyond Google: SMX East 2013

on Oct 1 by Pearl Higgins

It’s the first day of SMX East! Rhea and I arrived yesterday after a gorgeous train ride down from Troy…

Social Media
Social Media

Back When Social Media Was Human…

on Oct 26 by Lisa Barone

Over at the Harvard Business Review, Alexandra Samuel has a standout post on the devolving meaning of social media that…

Internet Marketing Conferences
Internet Marketing Conferences

SEO on a Global Scale

on Mar 23 by Lisa Barone

Hello, hello, hello! We are back and it’s time to talk about how to do search engine optimization on a…

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