Search Engine Land

Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Rhea Drysdale, CEO of Outspoken Media, opened with, “It is up to you to manage the site from beginning to end. The strategies that you choose and tactics… all of that ultimately falls onto you.”

Drysdale said that website owners should focus on the big picture rather than short-term “vanity goals” (I like that phrase) or choosing shortcuts without weighing the risks. “Do no harm to the brand and let people know the risks,” she said.

She also pointed out that “human behavior forces algorithm updates.” The example she gave to support her statement was The Decay and Fall of Guest Blogging for SEO in Matt Cutts’ blog.

Content Strategy
Content Strategy

Writing Tips for the Reluctant Writer

on Mar 9 by Lisa Barone

It’s Monday morning. Okay, it’s actually more like Monday afternoon now. And that simple fact means that I spent a…

Reputation Management
Reputation Management

Avoid an ORM Disaster By Controlling Online Responses

on Mar 14 by Lisa Barone

I love the Internet. As a user I love being able to meet people I wouldn’t have otherwise been connected…

Social Media
Social Media

Breaking Up Is Hard To Do, In Life & Social Media

on Apr 6 by Lisa Barone

As companies dive deeper into social media, as Community Manager job descriptions are being created and employees are becoming “spokespeople”…

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