Search Engine Land

Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Rhea Drysdale, CEO of Outspoken Media, opened with, “It is up to you to manage the site from beginning to end. The strategies that you choose and tactics… all of that ultimately falls onto you.”

Drysdale said that website owners should focus on the big picture rather than short-term “vanity goals” (I like that phrase) or choosing shortcuts without weighing the risks. “Do no harm to the brand and let people know the risks,” she said.

She also pointed out that “human behavior forces algorithm updates.” The example she gave to support her statement was The Decay and Fall of Guest Blogging for SEO in Matt Cutts’ blog.

Internet Marketing Conferences
Internet Marketing Conferences

Best Tactics in Landing Page Optimization

on Nov 8 by Michelle Lowery

Everyone back from lunch? Or perhaps, an afternoon nap? Now that I think about it, that would have been a…

Internet Marketing Conferences
Internet Marketing Conferences

SEO Performance Marketing

on Mar 23 by Lisa Barone

We are back from lunch! Did you eat? I had a cookie.  It was pretty okay as far as cookies…

Social Media
Social Media

8 Ingredients That Make a Community Manager

on Jan 24 by Lisa Barone

Welcome back. Today is an important day. It’s Community Manager Appreciation Day (CMAD), an effort started by Jeremiah Owyang last…

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