Search Engine Land

Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Rhea Drysdale, CEO of Outspoken Media, opened with, “It is up to you to manage the site from beginning to end. The strategies that you choose and tactics… all of that ultimately falls onto you.”

Drysdale said that website owners should focus on the big picture rather than short-term “vanity goals” (I like that phrase) or choosing shortcuts without weighing the risks. “Do no harm to the brand and let people know the risks,” she said.

She also pointed out that “human behavior forces algorithm updates.” The example she gave to support her statement was The Decay and Fall of Guest Blogging for SEO in Matt Cutts’ blog.

Internet Marketing Conferences
Internet Marketing Conferences

SEO for Google+ & Google Search

on Feb 29 by Lisa Barone

Welcome back, friends. I hope it’s warm where you are because it is postively freezing in this session room. So…

Internet Marketing Conferences
Internet Marketing Conferences

PPC or SEO? The Ultimate Search Marketing Battle

on Mar 25 by Lisa Barone

Howdy, folks!  Still hanging in there? I sure hope so because we have Andy Atkins-Krüger moderating a star-studded line up…

Internet Marketing Conferences
Internet Marketing Conferences

Search: Where to Next?

on Mar 22 by Lisa Barone

Hey, hey! Still hanging out with us? I hope so. Up ahead we have another killer panel. Up next we…

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