Search Engine Land

Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Rhea Drysdale, CEO of Outspoken Media, opened with, “It is up to you to manage the site from beginning to…

Rhea Drysdale, CEO of Outspoken Media, opened with, “It is up to you to manage the site from beginning to end. The strategies that you choose and tactics… all of that ultimately falls onto you.”

Drysdale said that website owners should focus on the big picture rather than short-term “vanity goals” (I like that phrase) or choosing shortcuts without weighing the risks. “Do no harm to the brand and let people know the risks,” she said.

She also pointed out that “human behavior forces algorithm updates.” The example she gave to support her statement was The Decay and Fall of Guest Blogging for SEO in Matt Cutts’ blog.

Online Marketing
Online Marketing

Content Farms & The Death of Remarkable Content

on Jul 13 by Lisa Barone

Yeah, let’s go there. Over at SEO Book yesterday, Peter Da Vanzo wrote a punchy post about how when it…

Content Strategy
Content Strategy

23 Bloggable Questions I Have About Your Business

on Jun 15 by Lisa Barone

Hello. I’m a potential new customer and I just landed on your Web site for the very first time. I’m…

SEO
SEO

Make Your International Visitors Feel Welcome

on Aug 27 by Zeph Snapp

Hi guys! We’re “under construction” with a new design and brand. Rather than letting the blog go quiet for a…

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