Search Engine Land

Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Rhea Drysdale, CEO of Outspoken Media, opened with, “It is up to you to manage the site from beginning to…

Rhea Drysdale, CEO of Outspoken Media, opened with, “It is up to you to manage the site from beginning to end. The strategies that you choose and tactics… all of that ultimately falls onto you.”

Drysdale said that website owners should focus on the big picture rather than short-term “vanity goals” (I like that phrase) or choosing shortcuts without weighing the risks. “Do no harm to the brand and let people know the risks,” she said.

She also pointed out that “human behavior forces algorithm updates.” The example she gave to support her statement was The Decay and Fall of Guest Blogging for SEO in Matt Cutts’ blog.

Online Marketing
Online Marketing

11 Ways I Increased Work Productivity in 2010

on Jun 15 by Lisa Barone

I set a lot of goals for myself coming into 2010. One big one was that I wanted to stretch…

SEO
SEO

12 Women We’d Love To See Speaking (or speaking more)

on Feb 10 by Lisa Barone

There aren’t enough women speaking in our industry. There I said it. It’s what I believe even though the Twitter…

Branding
Branding

Why Are You Scared To Be Outspoken?

on Jul 30 by Lisa Barone

[This post gets a little personal in my attempt to make a larger point. If that offends you, we humbly…

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