Search Engine Land

Long-Term SEO: Sustainable Tactics, Strategies & Solutions

HomePressLong-Term SEO: Sustainable Tactics, Strategies & Solutions

Rhea Drysdale, CEO of Outspoken Media, opened with, “It is up to you to manage the site from beginning to end. The strategies that you choose and tactics… all of that ultimately falls onto you.”

Drysdale said that website owners should focus on the big picture rather than short-term “vanity goals” (I like that phrase) or choosing shortcuts without weighing the risks. “Do no harm to the brand and let people know the risks,” she said.

She also pointed out that “human behavior forces algorithm updates.” The example she gave to support her statement was The Decay and Fall of Guest Blogging for SEO in Matt Cutts’ blog.

Internet Marketing Conferences
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Mining Social Data for SEO and Profit

on Oct 31 by Michelle Lowery

Hey there! Back from a fantastic lunch, and ready to get right back to it! Next up, we have Laura…

Internet Marketing Conferences
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Up Close With Yelp

on Mar 8 by Lisa Barone

Hey, hey, fearless friends. We’re still coming at you live from SMX West and we’ll be doing it ALL DAY…

Online Marketing
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Three Lessons for Business and Life

on May 1 by Emily Cote

[This is part two in a five-part series charting Outspoken Media’s operational development process.] Rarely do I get the opportunity…

HomePressLong-Term SEO: Sustainable Tactics, Strategies & Solutions
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