The Business Journals

Google, You Autocomplete Me

“To know how to get out of something, it helps to know how you got into it in the first place. Rhea Drysdale, CEO of SEO firm Outspoken Media, outlined what goes into an Autocomplete result in a blog post. Drysdale guesses the ingredients in the secret formula are: search volume, personalization, short-term popularity, misspellings and variations, automated results, and a filter for things like hate speech.”

Social Media
Social Media

Connecting & Leapin’ With Influencer Overlords

on Dec 21 by Lisa Barone

I pulled the 10 Lords A’Leapin card. Fitting. So let’s talk about leaping for a moment, shall we? Social leaping.…

Outreach
Outreach

Use the Inverted Pyramid for Outreach

on Sep 7 by Rhea Drysdale

Take a page from journalism 101– increase link building and outreach response rates by using the inverted pyramid. When I…

Online Marketing
Online Marketing

Is a Lack of Perspective Costing You Money?

on Jun 29 by Michelle Robbins

People naturally tend to surround themselves with others of like interests, backgrounds and ideology. We build our networks online and…

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