Google, You Autocomplete Me

“To know how to get out of something, it helps to know how you got into it in the first place. Rhea Drysdale, CEO of SEO firm Outspoken Media, outlined what goes into an Autocomplete result in a blog post. Drysdale guesses the ingredients in the secret formula are: search volume, personalization, short-term popularity, misspellings and variations, automated results, and a filter for things like hate speech.”