Mashable

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Internet Marketing Conferences
Internet Marketing Conferences

Coming soon: Where and When to Find Us

on May 9 by Emily Cote

Want to see more of Outspoken Media? Here’s where we will be hanging out at in the coming months. We’re…

Internet Marketing Conferences
Internet Marketing Conferences

Liveblogging, Speaking Schedule for SMX East

on Sep 21 by Lisa Barone

Two weeks from today I’ll be headed down to New York for SMX East with Rae and Rhea. Wait, actually,…

Content Strategy
Content Strategy

How to Steal Readers and Traffic Through Guest Blogging

on Jul 15 by Lisa Barone

Guest blogging is awesome. It’s the perfect karmic act that combines helping someone out and giving yourself props all at…

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