Mashable

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Internet Marketing Conferences
Internet Marketing Conferences

Differentiate or Die

on Feb 29 by Lisa Barone

Welcome back from lunch!  I hope it was as delicious for you as it was for us here at SMX…

Online Marketing
Online Marketing

Sorry, “Crazy Bully” Isn’t a Long-Term Business Strategy

on Nov 29 by Lisa Barone

After my post last week on 5 reasons not to delete negative reviews, a few folks directed me toward the…

Online Marketing
Online Marketing

How To Get Your Content Shared Online

on Nov 17 by Lisa Barone

During his presentation at PubCon, Tony Wright shared a quote that really stuck with me. In my liveblogging craze, I…

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