According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.
![Mashable](https://outspokenmedia.com/wp-content/uploads/2017/03/Mashable.png)
Email Newsletters: Best Practices for Small Businesses
According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people…
![Social Media](/wp-content/themes/outspoken/images/categories/social-media_sm.jpg)
Social Media
Get Over Yourself & Build Your Personal Brand
on Jul 25 by Lisa Barone
Hey there. It’s Monday. Let’s play a game! It’s a game where you get to watch your otherwise pretty cool…
![Reputation Management](/wp-content/themes/outspoken/images/categories/reputation-management_sm.jpg)
Reputation Management
DIY ORM Without The Nasty Emotional Breakdown
on Sep 8 by Lisa Barone
I recently chatted with a student working on his thesis. He was interested in the effects of the social Web…
![SEO](/wp-content/themes/outspoken/images/categories/seo_sm.jpg)
SEO
Is Google Moving In The Wrong Direction?
on Dec 11 by Lisa Barone
It’s been one hell of a week for all of us. I’m exhausted and I need a nap. I do…