Mashable

Email Newsletters: Best Practices for Small Businesses

HomePressEmail Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Internet Marketing Conferences
Internet Marketing Conferences

Real World Secrets of Local Search/ WordPress For SEO

on Nov 11 by Lisa Barone

Okay, so this should be an awesome double session.  Everyone’s favorite chiropractor, Michael Dorausch, is going to offer us some…

Branding
Branding

Bad Bots, Bad Bots, Whatcha Gonna Do?

on Feb 18 by Lisa Barone

I’m not sure if you’ve heard, but Twitter is infested with bots. Dirty, dirty, bots! For the past couple of…

SEO
SEO

12 Women We’d Love To See Speaking (or speaking more)

on Feb 10 by Lisa Barone

There aren’t enough women speaking in our industry. There I said it. It’s what I believe even though the Twitter…

HomePressEmail Newsletters: Best Practices for Small Businesses
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