According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Email Newsletters: Best Practices for Small Businesses
According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people…

Social Media
Why Coffee Is The #1 Community Management Tool
on Aug 11 by Lisa Barone
The police in my community are trying something new. Troy Police Chief John Tedesco has launched a directive created by…

Social Media
Social Media Storytelling: Tools & Features to Use In 2017
on Jan 17 by Leo Martinez
When Instagram Stories launched last year, users were shocked. The immediate reaction on social media was that it was shamelessly…

Internet Marketing Conferences
The Great Correlation vs Causation Debate
on Sep 13 by Lisa Barone
Welcome back, friends. Do you have Internet where you are? Yes? Fantastic. Could you send some of it my way…