Mashable

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Online Marketing
Online Marketing

How Can I Push You From Lurker To Participant?

on Feb 25 by Lisa Barone

I left my first comment on Chris Brogan’s blog a few weeks ago. And if you want to know a…

Internet Marketing Conferences
Internet Marketing Conferences

Keynote – What’s Next In Search

on Oct 6 by Lisa Barone

Good morning, friends! I hope you’ve had your coffee because we’re jumping straight into this one. Nothing says “I hope…

Announcements
Announcements

Outspoken Media: Looking to 2012

on Jan 19 by Rhea Drysdale

It’s January 19th. Crack open the champagne, because it’s time to celebrate! What’s so special about today? Today is Outspoken…

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