Mashable

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people…

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

SEO
SEO

SEO Audits: What You Need to Know

on Jul 3 by Rhea Drysdale

“The first step in diagnosis is to find the root cause.” – Vanessa Fox at SMX Advanced 2009 Conducting an…

Internet Marketing Conferences
Internet Marketing Conferences

Facebook Marketing Tactics

on Oct 7 by Lisa Barone

I’d like to start off by thanking Danny Sullivan for convincing the session bouncer to let me in the room…

Social Media
Social Media

Buying Facebook Fans is a Horrible Idea

on Jul 28 by Lisa Barone

It always starts the same way. My inbox chirps and I have a new message from someone inquiring about social…

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