Mashable

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people…

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Online Marketing
Online Marketing

5 Content Usability Tips for Mobile Sites

on May 9 by Lisa Barone

Hey. It’s a new week and you’re busy. So what do you say we just agree that your audience is…

Internet Marketing Conferences
Internet Marketing Conferences

Speaking, Liveblogging Schedule for PubCon Vegas 2011

on Nov 3 by Lisa Barone

Hey, guess what? It’s almost time for everyone to head to Vegas for PubCon 2011. I know; it’s pure madness.…

Internet Marketing Conferences
Internet Marketing Conferences

Opening Keynote with Jim Kukral

on Aug 17 by Lisa Barone

Good morning my studious friends! It’s Day 3 of Affiliate Summit East.  That means by today you’re probably a little…

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