Mashable

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Online Marketing
Online Marketing

Why Maya Angelou Is A Groupon Marketing Master

on Mar 15 by Lisa Barone

We all like getting a good deal. It’s exhilarating. That feeling that you’re somehow beating the system by getting something…

Online Marketing
Online Marketing

Success Means Getting Dirty With Your Audience

on Sep 7 by Lisa Barone

I tweeted that this morning. And in between the RTs, were a couple of people asking me what I meant.…

Online Marketing
Online Marketing

Why LinkBait Doesn’t Translate To Dollars

on Oct 18 by Lisa Barone

Hey. It’s been a sluggish morning as I try and recover from running around BlogWorldExpo this past weekend. But I…

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