Mashable

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people…

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Online Marketing
Online Marketing

Your Wandering, Viral Eye Is Making You Fat

on Aug 31 by Lisa Barone

Writing for AdAge, Jim Louderback says we should screw viral videos. As marketers and content producers, we’ve developed an unhealthy…

SEO
SEO

Why SEOs Hate Developers

on Jul 12 by Ben Cook

Hey everyone, Ben Cook (aka Skitzzo) here. I’m not sure if Lisa & Rhea sent the invitation to participate in…

Announcements
Announcements

Happy 1st Birthday to Outspoken Media

on Feb 10 by Rae Hoffman-Dolan

I’m pretty stoked to write this post. If you follow myself, Lisa or Rhea on Twitter (or the official Outspoken…

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