Mashable

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people…

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

SEO
SEO

How To Tell If Your SEO Will Get You Banned

on Feb 15 by Lisa Barone

There’s been a lot written about J.C. Penney’s major SEO drama that erupted over the weekend. If you’re interested in…

Online Marketing
Online Marketing

Why Maya Angelou Is A Groupon Marketing Master

on Mar 15 by Lisa Barone

We all like getting a good deal. It’s exhilarating. That feeling that you’re somehow beating the system by getting something…

Internet Marketing Conferences
Internet Marketing Conferences

Opening Keynote with Frankie Luntz

on Aug 16 by Lisa Barone

Goood morning, friends! We’re back at Affiliate Summit East today so make sure you stay tuned right here for all…

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