Mashable

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people…

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Social Media
Social Media

Why Coffee Is The #1 Community Management Tool

on Aug 11 by Lisa Barone

The police in my community are trying something new. Troy Police Chief John Tedesco has launched a directive created by…

2017-social-media-storytelling-tools-features
Social Media

Social Media Storytelling: Tools & Features to Use In 2017

on Jan 17 by Leo Martinez

When Instagram Stories launched last year, users were shocked. The immediate reaction on social media was that it was shamelessly…

Internet Marketing Conferences
Internet Marketing Conferences

The Great Correlation vs Causation Debate

on Sep 13 by Lisa Barone

Welcome back, friends.  Do you have Internet where you are? Yes? Fantastic. Could you send some of it my way…

^Back to Top