Mashable

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Small Business Marketing
Small Business Marketing

Fortune 500 Marketing Techniques For SMBs

on Feb 14 by hugoguzman

If there’s one thing I’ve learned from managing online marketing programs for Fortune 500 caliber brands it’s that most of…

SEO
SEO

Stepping Off the Drug-Fueled Animal Ledge

on May 2 by Lisa Barone

If the search industry was allowed just one blogger, I’d vote that blogger be Aaron Wall. No one covers this…

Reputation Management
Reputation Management

The Secret to Good Marketing: Good Business

on Apr 27 by Rhea Drysdale

Recently, I was contacted by a small business owner who was facing what appeared to be an insurmountable slump in…

^Back to Top