Mashable

Email Newsletters: Best Practices for Small Businesses

HomePressEmail Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Internet Marketing Conferences
Internet Marketing Conferences

Social Media & Search Marketing: Not The Same Old Stuff

on Jun 2 by Lisa Barone

Okay, kids, are you ready to kick off SMX Advanced 2009? Hells yes, you are! (We’ll pretend you weren’t out…

Internet Marketing Conferences
Internet Marketing Conferences

Ted Ives on Life Beyond Google: SMX East 2013

on Oct 1 by Pearl Higgins

It’s the first day of SMX East! Rhea and I arrived yesterday after a gorgeous train ride down from Troy…

Online Marketing
Online Marketing

It’s Your Time. Get Amped & Execute

on Apr 7 by Lisa Barone

We all talk a bit too much. We talk about the work we have to do, the new things we…

HomePressEmail Newsletters: Best Practices for Small Businesses
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