Mashable

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people…

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Internet Marketing Conferences
Internet Marketing Conferences

Just Behave, A Look at Searcher Behavior

on Feb 11 by Lisa Barone

I’m sorry. I have no witty banter to share with you. My tummy has been attacked my gremlins and is…

Social Media
Social Media

Breaking Up Is Hard To Do, In Life & Social Media

on Apr 6 by Lisa Barone

As companies dive deeper into social media, as Community Manager job descriptions are being created and employees are becoming “spokespeople”…

Internet Marketing Conferences
Internet Marketing Conferences

Reputation Management: Monitoring Your Brand Online

on Nov 9 by Lisa Barone

Holy no break between sessions, Batman. If I didn’t know better, I’d think Brett Tabke hates me. Luckily, I know…

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