Mashable

Email Newsletters: Best Practices for Small Businesses

HomePressEmail Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Internet Marketing Conferences
Internet Marketing Conferences

Morning Keynote with Tim Mayer

on Nov 11 by Lisa Barone

Gooood morning! It’s the last and final day here at PubCon Vegas.  If you’re wondering where your energy went, you…

Internet Marketing Conferences
Internet Marketing Conferences

Actionable Metrics and Diagnostics

on Oct 5 by Lisa Barone

We are back from a long lunch and ready to go. Well, most people are probably ready for a nap…

Internet Marketing Conferences
Internet Marketing Conferences

Beyond Rankings: Actionable SEO Reports Your Boss Will Love

on Sep 15 by Lisa Barone

We made it! One more session to go before we can crown ourselves Superiorly Smarter SEOs. To finish things off,…

HomePressEmail Newsletters: Best Practices for Small Businesses
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