Mashable

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Internet Marketing Conferences
Internet Marketing Conferences

Tough Love: Link Building For The Real World

on Jun 7 by Lisa Barone

Hang in there folks! Two more sessions left to go and they’re two awesome ones.  First we’re gonna talk about…

Internet Marketing Conferences
Internet Marketing Conferences

Reputation Management in an Instant World

on Nov 1 by Michelle Lowery

You may be expecting Rhea Drysdale to give you some tips about online reputation management, whether it’s your reputation you’re…

Content Strategy
Content Strategy

How To Set Fire To Your Blog – In A Good Way

on Apr 19 by Lisa Barone

One of the coolest parts of my job is, by far, running the Outspoken Media blog. I’ve been part of…

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