According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Email Newsletters: Best Practices for Small Businesses
According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people…

Internet Marketing Conferences
Local Search and Mobile Optimization
on Nov 11 by Lisa Barone
It’s sad that I’m left totally out of breath just from walking up the stairs to this session, right? I…

Internet Marketing Conferences
Pubcon 2012 Las Vegas Coverage: Day Two, Morning
on Oct 17 by Pearl Higgins
Good Afternoon! The exhibit halls are open, and the sessions are in full swing again. We’ve got more great coverage…

Branding
What To Do When Branded Employees Leave (or go to Miami)
on Jul 12 by Lisa Barone
Last week a top player, someone who had spent seven years developing his name and his skill at one company,…