According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Email Newsletters: Best Practices for Small Businesses
According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people…

SEO
How To Tell If Your SEO Will Get You Banned
on Feb 15 by Lisa Barone
There’s been a lot written about J.C. Penney’s major SEO drama that erupted over the weekend. If you’re interested in…

Online Marketing
Why Maya Angelou Is A Groupon Marketing Master
on Mar 15 by Lisa Barone
We all like getting a good deal. It’s exhilarating. That feeling that you’re somehow beating the system by getting something…

Internet Marketing Conferences
Opening Keynote with Frankie Luntz
on Aug 16 by Lisa Barone
Goood morning, friends! We’re back at Affiliate Summit East today so make sure you stay tuned right here for all…