According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.
Email Newsletters: Best Practices for Small Businesses
According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people…
Internet Marketing Conferences
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Hey, hey, hey! It’s the last session of Day 1 and it’s my most favorite session because it’s straight-up Danny…
Online Marketing
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Online Marketing
What’s The Point?
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