Mashable

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

SEO
SEO

Micro-SEO Audit: WaldowSocial.com – WordPress Optimization

on May 25 by Rhea Drysdale

Awhile back, we hinted that we’d be starting a new series on the blog with free micro-SEO audits. Despite having…

Social Media
Social Media

When Search & Social Act Like Children, Users Lose

on Jan 12 by Lisa Barone

Well, it’s official. Google’s succinctly-named Search Plus Your World is live. And right on schedule we have our first real…

SEO
SEO

The 6-minute Link Prospect Power Audit [Download]

on Feb 21 by Joe Schaefer

Advanced link builders aren’t super-humans, but that doesn’t mean some in the SEO industry don’t look upon them as if…

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