Mashable

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Internet Marketing Conferences
Internet Marketing Conferences

Pubcon Smackdown Session

on Nov 12 by Lisa Barone

It’s the last session of Pubcon. I have absolutely no idea what to expect here. I just know that they’re…

Online Marketing
Online Marketing

Content Farms & The Death of Remarkable Content

on Jul 13 by Lisa Barone

Yeah, let’s go there. Over at SEO Book yesterday, Peter Da Vanzo wrote a punchy post about how when it…

Content Strategy
Content Strategy

4 Reasons Your Blog is Broken (and How To Fix It)

on May 11 by Lisa Barone

We need to talk. You have a problem. No one is commenting on your blog. Page views have flat lined.…

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