Mashable

Email Newsletters: Best Practices for Small Businesses

HomePressEmail Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Internet Marketing Conferences
Internet Marketing Conferences

Hot Topics and Trends in the Affiliate Space

on Nov 10 by Lisa Barone

I hope you got your SEO fill last session because now it’s time to talk about affiliate marketing. And we…

Internet Marketing Conferences
Internet Marketing Conferences

A Keynote Conversation with Steven Levy

on Mar 10 by Lisa Barone

Good morning, friends! It’s the final day of SMX West. Can you believe it? It feels like we just got…

Internet Marketing Conferences
Internet Marketing Conferences

BlogWorld New Media Expo 2011, Day 1

on May 24 by Lisa Barone

Hey! I’m hanging out at BlogWorld & New Media Expo in New York City, checking out sessions, chatting with cool…

HomePressEmail Newsletters: Best Practices for Small Businesses
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