Mashable

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Social Media
Social Media

Old Spice: The Man Your Content Could Smell Like

on Jul 14 by Lisa Barone

[Update: EEE! Old Spice Man read our post and sent me a personalized video of my own. Check it out…

Small Business Marketing
Small Business Marketing

Hope For The Best; Expect The Worst

on Jun 28 by netmeg

The problem with being a consultant is that people are always asking you questions. Not just clients either; once you…

Announcements
Announcements

The Woman’s Guide to Having it All

on Feb 8 by Rhea Drysdale

A better title would be, “Outspoken Media’s Winter/Spring 2013 Speaking Schedule,” but I decided to do more with this after…

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