Mashable

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Internet Marketing Conferences
Internet Marketing Conferences

Social Media & Search Marketing: Not The Same Old Stuff

on Jun 2 by Lisa Barone

Okay, kids, are you ready to kick off SMX Advanced 2009? Hells yes, you are! (We’ll pretend you weren’t out…

Internet Marketing Conferences
Internet Marketing Conferences

The Modern SEO’s Toolkit

on Oct 31 by Michelle Lowery

Hello from New York City! Did you have a nice, restful weekend? I sure hope so because we’re about to…

Internet Marketing Conferences
Internet Marketing Conferences

Ask the SEOs

on Oct 6 by Lisa Barone

See, now this session is just going to hurt.  At least y’all will get some amusement as I burn my…

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