According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.
Email Newsletters: Best Practices for Small Businesses
According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people…
Reputation Management
Seth Godin Tries Out Brandjacking
on Sep 23 by Lisa Barone
Seth Godin has ginormous balls. There, I said it. This morning, Seth used his much respected blog to reveal the…
Internet Marketing Conferences
SEO Performance Marketing
on Mar 23 by Lisa Barone
We are back from lunch! Did you eat? I had a cookie. It was pretty okay as far as cookies…
Internet Marketing Conferences
How to Start and Grow a User Generated Content Community
on Nov 10 by Lisa Barone
So I’m doing something a bit different this time around. Instead of going into one of the main sessions, I…