Mashable

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Usability
Usability

Attract More Visitors By Going Invisible

on Apr 9 by Lisa Barone

So, here’s the thing, no one cares about your little Web site. I’m sure your mom does. Your mother is…

Reputation Management
Reputation Management

Rhea Drysdale To Speak On Online Reputation Management

on Mar 4 by Lisa Barone

Two weeks from today (that’d be March 18th for our friends without counting skills) our very own Rhea Drysdale will…

Internet Marketing Conferences
Internet Marketing Conferences

The Modern SEO’s Toolkit

on Oct 31 by Michelle Lowery

Hello from New York City! Did you have a nice, restful weekend? I sure hope so because we’re about to…

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