Mashable

Email Newsletters: Best Practices for Small Businesses

HomePressEmail Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Online Marketing
Online Marketing

How to Measure ROI for Networking Events

on Jun 28 by Danika Atkins

Let’s face it—running a networking event is hard work. This morning, the rest of the team and I are attending…

Content Strategy
Content Strategy

A Quick & Dirty Legal Guide For Bloggers

on Feb 4 by Lisa Barone

If you’re looking for blogging best practices, there’s certainly no shortage of them on the Web. Experts will line up…

Usability
Usability

5 Ways Twitter’s New Homepage Schools Yours

on Mar 31 by Lisa Barone

See that up there? That’s the new Twitter redesign that was launched yesterday. Not exactly earth shattering news, but it’s…

HomePressEmail Newsletters: Best Practices for Small Businesses
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