Mashable

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Internet Marketing Conferences
Internet Marketing Conferences

Tweaks for WordPress – SEO and Installation

on Nov 9 by Lisa Barone

Yo, yo, kids!  Lunch is over (or so I hear. Bloggers never eat) and it’s time to jump back into…

Internet Marketing Conferences
Internet Marketing Conferences

Dana DiTomaso on Local: SMX East 2013

on Oct 2 by Pearl Higgins

It’s day two at SMX East, and after a hearty breakfast, and a killer keynote from Richard Alfonsi of Twitter,…

Internet Marketing Conferences
Internet Marketing Conferences

Ask the SEOs

on Feb 12 by Lisa Barone

Well, this should be fun.  Five of the most well known SEOs on the planet and no PowerPoint. Which means…

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