Mashable

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people…

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

SEO
SEO

12 Women We’d Love To See Speaking (or speaking more)

on Feb 10 by Lisa Barone

There aren’t enough women speaking in our industry. There I said it. It’s what I believe even though the Twitter…

Internet Marketing Conferences
Internet Marketing Conferences

In-House SEO

on Nov 10 by Lisa Barone

Okay, I ran here like a crazy person in need of a power outlet.  Because…I am a crazy person in…

Online Marketing
Online Marketing

Do Renegade Startups Still Need Big Biz Experience?

on Dec 22 by Lisa Barone

There was a post over at OnStartups.com a few days ago that’s really stuck with me. It’s an article from…

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