According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

Email Newsletters: Best Practices for Small Businesses
According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people…

Online Marketing
A Great Product Needs No Advertising
on May 14 by Lisa Barone
Not all blogs are broken. Some still get it. They get it hard and consistently. Like Andy Sernovitz. Andy says…

Content Strategy
Why You Need An Editorial Calendar For Your Blog
on Apr 23 by Lisa Barone
I have a confession to make. My name is Lisa and I used to be a really bad blogger. I…

Reputation Management
DIY ORM Without The Nasty Emotional Breakdown
on Sep 8 by Lisa Barone
I recently chatted with a student working on his thesis. He was interested in the effects of the social Web…