BusinessWeek

In Defense of Godin, Google, and Open Systems

“Faster than you can say “brandjacking,” bloggers, usually in love with the kind Mr. Godin, cried foul. Posting discussions about brands without their permission? Lisa Barone of Outspoken Media called it “hostage taking.” TechCrunch said Godin was forcing brands to “unlock” their pages for a price.”

Content Strategy
Content Strategy

Blog Titles & An Epic Battle of Disdain

on Dec 17 by Lisa Barone

Content marketers can’t turn around without tripping over another article on the importance of blog titles. Everyone wants to tell…

Internet Marketing Conferences
Internet Marketing Conferences

You&A With Matt Cutts

on Jun 2 by Lisa Barone

You guys still with me? I hope so because it’s time for the You&A keynote with Mr. Matt Cutts and…

Internet Marketing Conferences
Internet Marketing Conferences

Kickoff Keynote with Leo Laporte

on Nov 8 by Lisa Barone

Dudes! It’s time for Pubcon. Are you ready?  No, really, are you ready for this? I’m not sure I am.…

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