BusinessWeek

In Defense of Godin, Google, and Open Systems

“Faster than you can say “brandjacking,” bloggers, usually in love with the kind Mr. Godin, cried foul. Posting discussions about…

“Faster than you can say “brandjacking,” bloggers, usually in love with the kind Mr. Godin, cried foul. Posting discussions about brands without their permission? Lisa Barone of Outspoken Media called it “hostage taking.” TechCrunch said Godin was forcing brands to “unlock” their pages for a price.”

Internet Marketing Conferences
Internet Marketing Conferences

Profitable Performance Marketing: More Money for You

on Aug 11 by Lisa Barone

…And I just made a mad dash to get here. Fun. Nothing like keynotes that run 30 minutes over and…

SEO
SEO

How Do You Convince SEO Naysayers?

on Jun 17 by Lisa Barone

A few days ago I wrote what I thought was a tame, informational post. The post centered on SEO Best…

Branding
Branding

What Mickey Mouse Can Teach You About Voice

on May 7 by Lisa Barone

Here’s something cool – Mickey Mouse is finding his voice*. Literally. According to the official Disney Parks Blog, they’re ‘playtesting’…

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