BusinessWeek

In Defense of Godin, Google, and Open Systems

“Faster than you can say “brandjacking,” bloggers, usually in love with the kind Mr. Godin, cried foul. Posting discussions about brands without their permission? Lisa Barone of Outspoken Media called it “hostage taking.” TechCrunch said Godin was forcing brands to “unlock” their pages for a price.”

SEO
SEO

7 Tips For Writing Better Link Pitches

on Jul 26 by Lisa Barone

Hey, I know. Pitching bloggers, reporters and media outlets isn’t really your favorite way to spend an afternoon or build…

Content Strategy
Content Strategy

Blog Titles & An Epic Battle of Disdain

on Dec 17 by Lisa Barone

Content marketers can’t turn around without tripping over another article on the importance of blog titles. Everyone wants to tell…

Social Media
Social Media

The Secret to Social Media Fatigue

on Dec 5 by Rhea Drysdale

The secret to “social media fatigue” is that we need to stop calling it that! Seriously. We have “social media…

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