BusinessWeek

In Defense of Godin, Google, and Open Systems

“Faster than you can say “brandjacking,” bloggers, usually in love with the kind Mr. Godin, cried foul. Posting discussions about brands without their permission? Lisa Barone of Outspoken Media called it “hostage taking.” TechCrunch said Godin was forcing brands to “unlock” their pages for a price.”

Online Marketing
Online Marketing

Creating & Defining Relationships on the Web

on Oct 13 by Lisa Barone

Michelle Robbins tweeted a great link over the weekend. It was to an article from The Huffington Post entitled Relationships…

Social Media
Social Media

What Is Social Media?

on Sep 9 by Lisa Barone

I was going through my feedreader this morning and found Gwenbell had posted this video over at her blog. I…

Reputation Management
Reputation Management

Keep Your Boss Out Of Your Underwear Drawer

on Jun 19 by Lisa Barone

The kids who grew up in Facebook, MySpace and in the Social Web are getting older. And as they do…

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