“Faster than you can say “brandjacking,” bloggers, usually in love with the kind Mr. Godin, cried foul. Posting discussions about brands without their permission? Lisa Barone of Outspoken Media called it “hostage taking.” TechCrunch said Godin was forcing brands to “unlock” their pages for a price.”
In Defense of Godin, Google, and Open Systems
About the Author
Zane DeFazio
Zane DeFazio
Internet Marketing Conferences
Local Search and Mobile Optimization
on Nov 8 by Lisa Barone
And we’re back! This time we’re going to talk about something near and dear to everyone’s heart – local search!…
SEO
What to Look For When Hiring A Link Builder
on Aug 10 by Lisa Barone
According to the SEO Edition of MarketingSherpa’s 2012 Search Marketing Benchmark Report, just 59 percent of respondents are doing any…
Social Media
Creating & Using Your Free Social Media Command Center
on Dec 10 by Lisa Barone
Have you seen it? Dell’s new social media listening comment center? It’s kind of crazy. I mean, there are ten…