“Faster than you can say “brandjacking,” bloggers, usually in love with the kind Mr. Godin, cried foul. Posting discussions about brands without their permission? Lisa Barone of Outspoken Media called it “hostage taking.” TechCrunch said Godin was forcing brands to “unlock” their pages for a price.”
In Defense of Godin, Google, and Open Systems
“Faster than you can say “brandjacking,” bloggers, usually in love with the kind Mr. Godin, cried foul. Posting discussions about…
Content Strategy
How to Woo a Blogger (and get coverage)
on Dec 15 by Lisa Barone
Not unlike many others in my line of work, I get a lot of pitches. Lots of emails from people…
Internet Marketing Conferences
A Keynote Conversation with Steven Levy
on Mar 10 by Lisa Barone
Good morning, friends! It’s the final day of SMX West. Can you believe it? It feels like we just got…
Internet Marketing Conferences
Hardcore Local SEO Tactics
on Feb 28 by Lisa Barone
GOOD MORNING, SMX! And, of course, good morning to our friends playing along at home. I am super amped to…